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Digital Engagement & Marketing Manager

Publicado por
Fountain House, Inc.
|
New York, NY
Nuevo
|
Publicado hace 8 días

POSITION SUMMARY

Fountain House is building a national movement, and marketing will play a key role. The Digital Marketing Team helps to execute Fountain House’s advocacy and brand strategy through its various paid, earned and owned channels as well as building audiences across key sectors. The role of the Marketing & Digital Engagement Manager is to manage and implement media projects, such as: programmatic, digital direct, content marketing, paid social and paid search. The team’s Marketing & Digital Engagement Manager will collaborate with the Director of Marketing & Digital engagement to plan and implement national and regional marketing strategies and email campaigns. They will work to operationalize and manage the team’s marketing, branding, and digital fundraising efforts. They will assist with the implementation of the new national advertising campaign rollout across 8 key markets. They will develop, conceive and execute original content and digital fundraising partnerships with a sophisticated understanding of how to tailor storytelling for diverse audiences. This position will be challenged with bringing the organization's new brand strategy to life through breakthrough activations and high-impact engaging.

This position is currently working remote due to Covid, but once we fully re-open the expectation will be to report to the New York offices. We require this position to be located in the NY Tri-State area. 

Please Note: Fountain House takes the Covid Pandemic very seriously. At this time, we are requiring that all incoming staff will be fully vaccinated.  

ESSENTIAL DUTIES AND RESPONSIBILITIES

Paid Media Planning

  • Campaign management across biddable media systems. Google and Bing primarily, but also across a national footprint of secondary search engines and social media platforms
  • Assists director of marketing with media campaigns to drive upper funnel marketing that increases awareness and active preference for Fountain House nationally through channels such as display, OOH and influencer marketing
  • Manages digital and marketing agency vendors to launch, optimize, expand existing programs; including writing campaign briefs, overseeing performance and building sustainable monthly email campaigns

Strategy Implementation

  • Assists the director of marketing in planning and executing the national rebrand, including building collateral and specific content, facilitating committee meetings and co-managing relationships with creative agencies
  • Manages the business strategy and operations of a highly visible email marketing program (and related projects), including identifying target audiences and executing campaigns.
  • Works with director of marketing to manage and oversee the growth of online fundraising and engagement programs by planning, coordinating and executing effective and data-informed fundraising strategies via all digital channels including email, web, SEM, display advertising and paid/organic social media

Measurement & Analytics

  • Conducts research and utilizes quantitative and qualitative market information to guide analysis of competitive and industry trends as relates to designated business units.
  • Manage, track and measure the SEO and Google Analytics metrics in collaboration with marketing peers, regularly suggest activities for improving the quality of online content
  • Measure web-based ROI and KPIs for all digital platforms and make proactive and timely adjustments as necessary
  • Establish reporting structure and cadence for email marketing and digital fundraising campaign highlights

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

  • Excellent verbal and written communication skills, including ability to effectively communicate with internal and external audiences
  • Excellent computer proficiency (MS Office – Word, Excel, and Outlook)
  • Experience using data, reporting, and/or tools to measure performance and make adjustments accordingly
  • Knowledge of paid media in the mobile space; experience with paid social, display, and retargeting digital marketing tactics ideal
  • Ability to work with cross-functional teams including programming, development, social enterprises and regional network partners
  • Deep understanding of social media analytics and turning data into actionable insights.
  • Keeps abreast of current the use of social media platforms, tools and technologies to support innovation at Fountain House
  • Stay current with social media design and content trends, best practices and discuss potential impact with team on its work
  • Strong interest in mental health advocacy and storytelling is preferred
  • Ability to work independently and to conduct assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

REQUIRED EDUCATION, CERTIFICATION, AND CREDENTIALS

  • Minimum of 5 years’ experience in marketing, communications and/or social media management
  • Undergraduate degree or an equivalent combination of training and experience
  • High school diploma or GED required
  • Bachelor's degree preferred
  • Successful track record of collaboratively working with a wide range of stakeholders, both internal and external

PHYSICAL REQUIREMEMTS

  • To perform this job successfully, an individual must be able to perform each essential duty and meet all physical requirements satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

POSITION SUMMARY

Fountain House is building a national movement, and marketing will play a key role. The Digital Marketing Team helps to execute Fountain House’s advocacy and brand strategy through its various paid, earned and owned…

Detalles a Simple Vista

  • Flexibilidad
    A Tiempo Completo
  • Educación
    Licenciatura

Compensación

Meaningful Mission, Excellent Benefit Options and Paid Time Off (PTO)!

Meaningful Mission, Excellent Benefit Options and Paid Time Off (PTO)!

Ubicación

Temporalmente A Distancia
El trabajo se puede realizar en o cerca de New York, NY
Ubicación Asociada
425 W. 47th Street, New York, NY 10036, United States

Cómo aplicar

To Apply: Please remember to include a cover letter, resume and salary requirements!

https://recruiting.paylocity.com/recruiting/jobs/Details/726712/Fountain-House-Inc/Marketing-Manager

To Apply: Please remember to include a cover letter, resume and salary requirements!

https://recruiting.paylocity.com/recruiting/jobs/Details/726712/Fountain-House-Inc…

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