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Director of Direct Response

Híbrido, El trabajo se debe realizar en o cerca de Washington, DC
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  • Descripción

    Tipo de contrato:A Tiempo Completo
    Educación:Licenciatura
    Nivel de Experiencia:Directivo
    Salario:USD $93.000 - $102.000 / año

    Descripción

    JOB TITLE: Director of Direct Response

    CLASSIFICATION: Professional 6

    SALARY: $93,000 - $102,000

    FLSA: Exempt

    DEPARTMENT: Integrated Marketing

    LOCATION: Headquarters, Washington, DC

    REPORTS TO: Vice President for Integrated Marketing

    NUMBER OF DIRECT REPORTS: 3

    LAST REVISED: June 2024

    The Director of Direct Response is responsible for developing strategies to cultivate, retain and upgrade Defenders’ supporters. The Director will take an active role in developing the short and long-term plans to retain and upgrade donors while meeting the revenue goals of our direct mail, canvassing and telemarketing channels. The Director will be a creative thinking individual who embraces continuous process improvement and innovation and is detail-oriented and data-driven. This position is expected to coordinate closely across all departments, internally and externally, to ensure campaign coordination, exceptional donor stewardship and fundraising best practices.

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    • Partner with the Vice President of Integrated Marketing to establish membership performance goals and priorities including the development of an annual budget to reflect both revenue and expenses for Defenders’ fundraising programs; coordinate with other stakeholders withing Integrated Marketing to maximize ROI (Return on Investment), donor conversion and retention.
    • Partner with peers across Marketing and Communications to optimize omnichannel messaging, testing and design strategies with an emphasis on the member journey to improve donor value and retention.
      • Influence and execute donor journeys to grow and diversify membership and provide input and results to understand impact against multiple departmental priorities.
    • Lead Defenders of Wildlife’s fundraising campaigns via direct mail, email, mobile, telemarketing, paid digital advertising and canvassing, including:
      • Manage Defenders’ internal fundraising team members and external fundraising vendors to support campaigns and ensure fundraising best practices.
      • Set messaging priorities, determine campaign strategies, testing priorities and audience segmentation to meet fundraising goals.
      • Create and execute campaign and testing plans to meet annual budget.
      • Identify key audiences and ensure processes and resources are in place to steward them appropriately across channels.
      • Accept accountability for the quality and accuracy of all outbound content.
      • Evaluate campaign performance against the performance benchmarks.
    • Lead Defenders’ mid-level giving program including developing strategies to achieve the budget goals and ensure a continuous pipeline in and out of the mid-level program to ensure effectiveness.
    • Manage the strategy and execution of non-traditional and emerging channels, including:
      • Event Conversion: promote membership across the organization and provide the strategy and tools needed to support Member conversion at Defenders’ in-person and virtual events
      • Workplace Giving: oversee Defenders’ workplace giving efforts, including but not limited to EarthShare, to ensure Defenders is participating in workplace giving efforts and that our brand is represented appropriately.
    • Lead member stewardship across all channels. Work with the Integrated Marketing team to proactively address membership needs and expectations, coordinate welcome and acknowledgement processes online and offline, ensure the fulfillment of back-end premiums and help craft talking points and responses when crises arise.
    • Foster an organizational culture which models the tenets of Defenders’ Commitment Statement; support management cohort, providing insights and feedback on issues impacting the organization.
    • Facilitate and promote the integration of diversity, equity, inclusion and justice strategies.
    • Perform all other related duties as assigned.

    QUALIFICATIONS

    Education: Bachelor’s (B.A./B.S.) degree or equivalent

    Experience: 10 years of relevant experience; 5 years supervisory experience

    An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.

    PHYSICAL ACTIVITIES, ENVIRONMENTAL CONDITIONS, PHYSICAL DEMANDS

    Physical Activities

    Frequency

    (N)Never, (O)Occasionally or (C)Constantly

    • Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like. [N]
    • Moving self in different positions to accomplish tasks in various environments including tight and confined spaces. [N]
    • Remaining in a stationary position, often standing or sitting for prolonged periods. [C]
    • Moving about to accomplish tasks or moving from one worksite to another. [N]
    • Adjusting or moving objects up to 10 pounds in all directions. [N]
    • Communicating with others to exchange information. [C]
    • Repeating motions that may include the wrists, hands and/or fingers. [C]
    • Operating machinery and/or power tools. [N]
    • Operating motor vehicles or heavy equipment. [N]
    • Assessing the accuracy, neatness and thoroughness of the work assigned. [C]

    Environmental Conditions

    Frequency

    (N)Never, (O)Occasionally or (C)Constantly

    No adverse environmental conditions expected. [C]

    Physical Demands

    Check only one

    X Sedentary work that primarily involves sitting/standing.

    Light work that includes moving objects up to 20 pounds.

    Medium work that includes moving objects up to 50 pounds.

    Heavy work that includes moving objects up to 100 pounds or more.

    Visit www.defenders.org to apply.

    All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

    Defenders of Wildlife provides equal employment opportunity to all qualified individuals without regard to their race, color, creed, religion, sex national origin, ethnicity, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, personal appearance, family/parental status, matriculation, political affiliation, genetic information, or any other legally protected characteristic in all personnel actions.

    Please be advised this position is NON union-eligible.

    JOB TITLE: Director of Direct Response

    CLASSIFICATION: Professional 6

    SALARY: $93,000 - $102,000

    FLSA: Exempt

    DEPARTMENT: Integrated Marketing

    LOCATION: Headquarters, Washington, DC

    REPORTS TO: Vice President for Integrated Marketing

    NUMBER OF DIRECT REPORTS: 3

    LAST REVISED: June 2024

    The Director of Direct Response is responsible for developing strategies to cultivate, retain and upgrade Defenders’ supporters. The Director will take an active role in developing the short and long-term plans to retain and upgrade donors while meeting the revenue goals of our direct mail, canvassing and telemarketing channels. The Director will be a creative thinking individual who embraces continuous process improvement and innovation and is detail-oriented and data-driven. This position is expected to coordinate closely across all departments, internally and externally, to ensure campaign coordination, exceptional donor stewardship and fundraising best…

    Compensación

    Medical, Vision, Dental, Healthcare Reimbursement, Dependent Care Reimbursement, Life & AD&D insurance, Short & Long Term Disability, 403(B), Pension, Personal Days, Vacation & Sick Leave, Paid Parental Leave And Public Transportation Benefit.

    Medical, Vision, Dental, Healthcare Reimbursement, Dependent Care Reimbursement, Life & AD&D insurance, Short & Long Term Disability, 403(B), Pension, Personal Days, Vacation & Sick Leave, Paid Parental Leave And Public Transportation Benefit.

    Ubicación

    Híbrido
    El trabajo se puede realizar en o cerca de Washington, DC
    1130 17th Street, NW, Washington, DC 20036, United States

    Cómo aplicar

    Please apply using the link provided or Visit www.defenders.org to apply.

    Please apply using the link provided or Visit www.defenders.org to apply.

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