Empresa (ESG e Negócio Social)

Wee the People

New York, NY | weethepeople.shop
Logo de Wee the People

Sobre Nós

OUR MISSION

Wee the People is here, first and foremost, to create great t-shirts for kids. But Wee the People is more than a clothing brand. We are also here to help foster in our youngest generation a political consciousness and the language to communicate about it.

In this moment of political polarization, we believe in the absolute importance of teaching our children how to think past the binaries that so dominate our culture - progressive and conservative, left and right, urban and rural. Our shirts uplift positive messages, affirming basic rights to clean air, a solid education, and an equitable society. We want our t-shirts to spark conversations with our kids, and eventually, between our kids about human rights, justice, and environmental sustainability.  

These progressive social movements depend on us to raise their next generation of leaders. Fortunately, history has shown us that sometimes it is the youngest people who have the clearest vision, the boldest ideas, and the strongest commitment to positive change. We know that a t-shirt can’t do the work of educating our kids. But if it sparks conversation and curiosity, it’s a good start - and a fun one at that. 

10% of profits from this shirt are donated to the U.S. chapter of FRIDAYS FOR FUTURE, the global climate strike movement founded by Greta Thunberg.

ABOUT

Wee the People is a children’s clothing brand on a mission. We believe that children are naturally curious and compassionate, and it is often the youngest among us who have the clearest vision, the boldest ideas, and the strongest ideals that - if fostered - will one day bring about positive change. We’re here to support that.  

Wee the People is a kid’s graphic t-shirt brand with cool designs and upbeat messages that reflect a child’s imaginative and idealistic spin on the world. Our shirts inspire social change, are ethically made and are super-soft. 

Kids love them because of their vibrant colors, designs and messages. Parents love them because their positive messages spark engaging conversations about the world and how to care for it.

SO HOW DID WE GET HERE?

Wee the People was created out of our own simple need for some hope. After the optimism of the Obama years, the 2016 election left us feeling shattered, but we knew that we needed to persevere for our kids, to demonstrate by example what it means to be engaged and compassionate citizens.

Then Covid hit. In early 2020, we watched as stores, restaurants, and then schools and playgrounds all seemingly shuttered overnight. We worried about the impact that all of this would have on our children, who were no longer able to see their teachers, friends, or extended family members. We were surprised and heartened, though, to witness their intense resiliency, transitioning to a locked-down life with relative good humor. They kept us upbeat.

Increasingly, when looking for inspiration and hope, we found ourselves talking about the incredible work of children and teens: Greta Thunberg, Malala, Black Lives Matter youth, and the Parkland activists. Since we can’t shelter our kids from all the difficult things going on around us, we decided to pour our energy into exposing them to the activists and messages that ignite powerful and positive change. We want our kids to know that they have a voice, that we will listen, and that no one is too young to engage in political activism.

Alongside the hand-painted poster, the screen-printed t-shirt has long been a staple for activists intent on making a political statement. But we noticed that most of the shirts and designs we admired were made only for adults. So we created Wee the People.

OUR MISSION

Wee the People is here, first and foremost, to create great t-shirts for kids. But Wee the People is more than a clothing brand. We are also here to help foster in our youngest generation a political consciousness and the language to…

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