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Digital Ad Manager, National Stigma Initiative

Publicado por
Shatterproof
|
Norwalk, CT
Novo
|
Publicado há 25 dias

ABOUT SHATTERPROOF:


Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is causing our families. To achieve this, Shatterproof has identified three priority pillars: revolutionizing the treatment system, breaking down addiction-related stigma, and supporting and empowering our communities.

Recognizing the gap in stigma reduction efforts across the nation, Shatterproof has quickly become a leader in the space. In 2020, Shatterproof launched a national movement to End Addiction Stigma to address this gap and catalyze efforts to reduce addiction-related stigmas. Based on extensive interviews, literature reviews, and case studies, we believe that effectively addressing stigma is a critical, cutting-edge component of combatting this crisis–and every individual and institution in the U.S. has an important role to play. Accordingly, Shatterproof has identified six systems that will have the largest impact on those with substance use disorder (SUD): employers, healthcare, government, criminal justice, media & entertainment, and local communities. Currently Shatterproof plays an integral role in Pennsylvania’s statewide addiction stigma reduction behavior change campaign, as well as a healthcare pilot in the state, and is leading a new statewide effort in Kentucky.

In addition to this work, in January 2021, Shatterproof hosted a virtual panel during the historic National Day of Service, at the request of the Presidential Inaugural Committee. In June 2021, Shatterproof was a founding partner in delivering the inaugural Stigma of Addiction summit, which will be hosted on an annual basis. The summit brought together leading experts from universities, health systems, nonprofit organizations, and governments as presenters and speakers, and over 4,500 participants registered to attend. Lastly, but certainly not least, the National Stigma Team released the Shatterproof Addiction Stigma Index in October 2021, which was the most comprehensive survey of addiction stigma ever fielded to assess attitudes, knowledge, and behaviors of the general public of individuals with an SUD.

In the past year, the National Stigma Initiative has seen exponential growth and we will continue to scale our programs across the country in 2022 and beyond. Thus, the National Stigma Initiative is looking to onboard a Digital Ad Manager to support the growing needs of our state-based stigma reduction campaigns.


POSITION:

The Digital Ad Manager is responsible for the planning, implementation, monitoring, analysis, and reporting of the National Stigma Initiative’s targeted paid social media ads for use in a growing number of state-based campaigns. In addition, the Digital Ad Manager will work to optimize ad campaign budgets, identify and create audiences based on demographic and geographic targets, and adjust paid campaign strategy to leverage existing social media trends and maximize economies of scale. This person is a data-driven strategic thinker experienced in building efficient mechanisms to deliver effective campaign messaging aimed at reducing addiction stigma among the communities we serve.

This position will report directly to the Director of Social Media Engagement, National Stigma Initiative, while working in close collaboration with other members of the National Stigma Initiative’s state-based campaign team. This role is a people management position with at least one direct report. The position will be based remotely, and at this time there is only an expectation for quarterly travel for departmental retreats.


DUTIES AND RESPONSIBILITIES:

  • Build and execute digital ad campaigns on multiple platforms, including but not limited to Meta (Facebook, Instagram) and Google (Google Ads, YouTube);
  • Assist Director of Social Media Engagement in setting ad performance goals for a growing number of state-based stigma reduction campaigns;
  • Work closely with Director of Social Media Engagement in developing platform-specific, high-level ad targeting strategy based on campaign research and priorities as established with state partners;
  • Collaborate with members of the social media team on content sequencing and strategy for each state campaign, based on ad testing and insights;
  • Advise Digital Content Coordinator on platform requirements for ad artwork and video formatting and specifications;
  • Oversee and collaborate with Digital Content Coordinator on day-to-day content strategy, leveraging performance insights to identify focus areas for ad messaging and creative;
  • Manage and collaborate on digital ad campaign budgets, making data-driven recommendations to increase impact, reach, and efficiency of spend;
  • Set up social media platform and ad accounts for each campaign;
  • Monitor day-to-day ad performance, perform routine platform QA checks, and moderate comment activity on social media ads;
  • Analyze performance metrics to identify optimizations and opportunities for testing and learning;
  • Prepare reports and contribute to regularly scheduled meetings to report on key performance indicators, propose continuous improvement, and incorporate state partner feedback;
  • Ensure that advertising practices are consistent and relevant to social media platform trends, evolutions, and best practices; and

Perform other related duties as assigned by the Director of Social Media Engagement, National Stigma Initiative.


QUALIFICATIONS:

The ideal candidate qualifications include:

  • Bachelor’s degree and at least five (5) years of professional experience managing targeted paid social media ads required, preferably in a public health, community organizing, nonprofit, or start-up environment. In lieu of a bachelor’s degree, eight (8) years of professional experience overseeing paid social ad management will be considered.
  • Two (2) years of people management experience strongly preferred.
  • Fluency in Meta Business Suite, Facebook Ads Manager, and Google Ads required. Experience advertising on additional digital and social media platforms is a plus.
  • Commitment to high-quality performance standards, attention to detail, and ability to ensure error-free ad setup, budget pacing, and reporting.
  • Can effectively manage multiple campaigns at once and deliver high-quality products under tight deadlines.
  • Demonstrated track record of targeting digital content to key audiences to drive campaign engagement and performance and a clear understanding of how data can be used to uncover actionable insights.
  • Proficiency with creative messaging, issue-based campaigning, social media management, marketing strategy.
  • Strong analytical, organizational and project management skills.
  • Exceptional communication–verbal and written–and interpersonal skills.
  • Passion for using data to tell stories and drive social change.
  • Passion for Shatterproof’s mission is highly desired!


Due to the high volume of applications received, only those selected for an interview will be contacted.


Shatterproof values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history. We strongly encourage people from underrepresented groups to apply.

ABOUT SHATTERPROOF:


Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is…

Resumo dos Detalhes

  • Comprometimento de Tempo
    Carga Horária Integral
  • Nível de Experiência
    Nível médio/Gerencial

Localização

Virtual
O trabalho pode ser executado em qualquer lugar de Estados Unidos
Local Associado
101 Merritt 7, Norwalk, CT 06851, USA
1st Floor

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