Marketing & Growth Coordinator

Time Commitment: Full-time

Location: In-person, Kathmandu

Commitment: Flexible

About Sattya

Sattya Media Arts Collective is a community arts space in Kathmandu with an Art Cafe, Coworking space, Makerspace, workshops, events, screenings, residencies, and room rentals. Sattya is currently in a rebuild phase, focused on building stronger systems and financial sustainability without losing the openness and creativity that define the space.

The Role

The Marketing & Growth Coordinator helps more people discover, understand, and engage with Sattya’s spaces, programs, and offerings through stronger marketing systems, campaigns, visibility, audience growth, retention, and follow-through systems.

This role works primarily under the Business & Operations Lead and supports Sattya’s long-term sustainability through strategic promotion, audience development, clearer marketing systems, and better systems for tracking participation, inquiries, bookings, memberships, and repeat engagement over time.

Sattya already has a strong identity, community, and creative ecosystem. What we need now is someone who can help develop stronger systems that increase visibility, attendance, bookings, retention, and sustainable audience growth over time.

This is not just a social media posting role.

The role combines creative work, marketing strategy, analytics, organization, audience systems, and systems-thinking.

It is for someone interested in understanding:

• what gets attention
• what converts into participation or bookings
• what makes people return
• what helps things grow steadily over time
• what actually works in practice

The role also works closely with the Community & Communications Lead to ensure marketing and promotional materials stay aligned with Sattya’s voice, tone, values, and overall public presence.

Core Focus

The Marketing & Growth Coordinator is responsible for marketing systems, audience growth, campaigns, analytics, audience tracking, and promotional visibility.

Your role is to:

• Increase visibility and participation across Sattya’s offerings
• Support income-generating activities through stronger marketing and audience systems
• Improve audience growth, attendance, bookings, retention, and repeat participation over time
• Build better systems for tracking inquiries, participation, memberships, and engagement
• Track what campaigns, content, and promotions actually perform well
• Build more organized and sustainable marketing workflows

Key Responsibilities

Marketing & Campaigns

• Create marketing plans and campaigns for Cowork, the Art Cafe, events, workshops, room rentals, and other offerings
• Build organized marketing calendars and promotional systems
• Support launches, events, workshops, seasonal campaigns, and public announcements
• Help increase attendance, inquiries, bookings, memberships, and repeat participation
• Coordinate promotion across Instagram, newsletters, website updates, and other platforms
• Research sponsorship, partnership, and promotional opportunities

Social Media & Promotional Content

• Manage and grow Sattya’s social media presence
• Create simple graphics, reels, posters, and promotional materials
• Coordinate with photographers, designers, videographers, and creators when needed
• Help maintain consistency across promotional materials and campaigns
• Write clear, engaging promotional copy and announcements
• Organize marketing assets, archives, and promotional materials

Audience Systems & Retention

• Help improve systems for tracking inquiries, bookings, memberships, and repeat participation
• Support audience follow-up and retention systems across programs and offerings
• Help organize audience and customer information across platforms
• Identify patterns in audience behavior, participation, and retention over time
• Work with the Business & Operations Lead to strengthen long-term audience and customer relationship systems

Spotted Growth & Analytics

• Study Spotted’s audience behavior and engagement
• Track open rates, click-through rates, and growth patterns
• Help improve Spotted’s visibility, reach, and retention over time
• Explore future sponsorship and monetization opportunities responsibly
• Support long-term growth strategy for the newsletter

Analytics & Systems

• Track social media performance and audience metrics
• Monitor campaign performance across Instagram, newsletters, and website activity
• Build lightweight reporting systems for visibility and growth tracking
• Help identify which campaigns, content, and promotions perform best
• Improve marketing organization, workflows, and consistency over time

Who This Role Is For

This role is a good fit for someone who:

• Enjoys both creative work and strategic thinking
• Likes understanding why campaigns or content perform well
• Is interested in marketing, audience behavior, and growth
• Understands social media beyond just posting
• Is organized and good at follow-through
• Is comfortable juggling multiple projects
• Is proactive and comfortable working independently
• Enjoys improving systems over time
• Wants to help strengthen an independent creative organization

Skills & Experience

You should have:

• Strong understanding of Instagram and digital marketing
• Basic design and content creation skills
• Experience with Canva, Meta Insights, newsletters, or similar tools
• Ability to write clear, engaging promotional copy
• Good organizational and follow-through skills

Bonus if you have:

• Photography or video skills
• Newsletter or SEO experience
• Experience growing accounts, audiences, or campaigns
• Interest in arts, culture, and creative spaces

Realities to Be Aware Of

• Sattya is still rebuilding and evolving
• Systems are improving but still developing
• This role combines creative work, admin, planning, analytics, and audience systems
• Some parts of the role are creative and exciting. Some parts are repetitive, analytical, organizational, or behind-the-scenes.
• Some campaigns move quickly and require flexibility
• Not everything is fully structured yet
• Salary is currently founder-supported while Sattya works toward stronger sustainability

This role is best suited for someone who likes building systems, testing ideas, studying results, and helping build sustainable growth over time, not someone waiting for constant direction.