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Digital Marketing Manager

Publicado por
NAF
|
New York, NY
Novo
|
Publicado há 23 dias

About NAF:

NAF is a national network of education, business, and community leaders who work together to ensure high school students are college, career, and future ready. NAF’s educational design ignites students’ passion for learning and gives businesses the opportunity to shape America’s future workforce by transforming the learning environment to include STEM infused industry-specific curricula and work-based learning experiences, including internships.


NAF has grown from one NAF Academy of Finance in New York City to hundreds of academies across the country focusing on growing industries including: finance, hospitality & tourism, information technology, engineering, and health sciences. During the 2020-2021 school year, over 117,000 students attended 619 NAF academies across 37 states, plus DC, Puerto Rico, and the US Virgin Islands. In 2020, NAF academies reported 99% of seniors graduated with 87% of graduates planning to go to college.


Summary: 

The Digital Marketing Manager taking both a strategic and creative approach, will leverage digital channels to meet NAF’s organizational goals. Channels include: naf.org, social media, email marketing, and internal online platforms. The Digital Marketing Manager will manage initiatives from the ideation stage through to execution, implementation and data analysis to inform future digital marketing initiative. The achievements of the Digital Marketing Manager will elevate NAF’s brand and, in turn, lead to a higher quality experience for current network members and increased opportunity for NAF and to benefit more young working to overcome significant barriers to access. This position is a member of the Marketing & Communications team and works cross-functionally with other teams to discuss plans and marketing strategies. This position supervises the Email Marketing Coordinator.


NAF is currently working remotely, but typically maintains a NYC headquarters. This role can be remote or NYC-based.

 

Responsibilities Include, but are not limited to:

Website Performance (40%)

  • Manage and maintain all aspects of naf.org, including creating methods for improved performance through Google Analytics and SEO .
  • Develop and implement external online advertising campaigns and content for internal platforms.
  • Give feedback on the design and usability of NAF’s internal platforms.


Social Media (40%)

Develop and monitor social media strategy and content for NAF’s Facebook, Twitter, Instagram, LinkedIn, NAF’s blog, and others as relevant. This includes curating relevant content, researching topics, interviewing network members, writing posts, designing content, providing live coverage of events and scheduling content.


Email Marketing (10%)

Oversee the email marketing calendar and content creation for several different audiences. This includes scheduling, drafting, proofing, and sending emails as well as monitoring email analytics and implement strategies for improved performance as well as management of contact information.


Data Management (10%)

Monitor, collect, and analyze data to drive campaign and project success.

 

Educational/Training Requirements:

Bachelor’s Degree in Digital Marketing, Web Development, Marketing, Communications, English, Journalism, or a related field preferred.

 

Experience:

  • 5-7 years of experience in marketing, social media, or a similar field. Volunteer and extracurricular experience will also be considered.
  • Experience providing supervision and leadership.
  • Experience with content management systems (Wordpress) and managing websites, including SEO strategy and working knowledge of HTML/CSS.
  • Experience with social media management – including Facebook, Twitter, LinkedIn, and Instagram.
  • Experience working with mass email platforms preferred (Constant Contact)

 

Knowledge, Skills and Abilities:

  • Commitment to the NAF mission, vision, and core values.
  • Exceptional writing skills.
  • Proactive, takes initiative.
  • Ability to learn new skills and absorb information quickly.
  • Team player, with ability to work with all levels of staff and external partners.
  • Strong organizational skills; ability to multi-task, handle pressure and prioritize needs. against organizational goals and deadlines in a fast-paced environment.
  • Outstanding communication skills, both written and verbal.
  • An eye for design.
  • Extremely well versed in Microsoft Office, especially Word, PowerPoint and Outlook.
  • Graphic design knowledge and ability to use InDesign and Photoshop preferred.
  • Ability to tell engaging stories through the content development and technical production of videos is a plus.


To Apply:

Interested applicants may send a resume and cover letter to resumes@naf.org. Please include the position title, your first name and last name in the subject line.

About NAF:

NAF is a national network of education, business, and community leaders who work together to ensure high school students are college, career, and future ready. NAF’s educational design ignites students’ passion for learning and…

Resumo dos Detalhes

  • Comprometimento de Tempo
    Carga Horária Integral

Benefícios

  • Medical, Dental, Vision and Flexible Spending Account eligibility as of date of hire
  • Employer-paid Employee Assistance Program (EAP), Life and Disability Coverage as of date of hire
  • Employer-paid Headspace membership as of date of hire
  • Individualized employer-paid Professional Development
  • Generous employer contributions to Retirement Plan as of date of hire
  • Tuition Reimbursement after one year of employment
  • Twelve Paid Holidays per calendar year
  • Over four weeks of Paid Time Off accrued in first year of employment
  • Five Paid Sick Days per calendar year
  • Conditional Paid Leave, e.g., Parental Bonding, Bereavement, Jury Duty
  • Medical, Dental, Vision and Flexible Spending Account eligibility as of date of hire
  • Employer-paid Employee Assistance Program (EAP), Life and Disability Coverage as of date of…

Localização

Virtual
O trabalho pode ser executado em qualquer lugar de Estados Unidos
Local Associado
218 W 40th St, New York, NY 10018, USA
5th Floor

Como se inscrever

Interested applicants may send a resume and cover letter to resumes@naf.org. Please include the position title, your first name and last name in the subject line.

Interested applicants may send a resume and cover letter to resumes@naf.org. Please include the position title, your first name and last name in the subject line.

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