Social Media & Communications Manager

LACLJ is seeking a Social Media & Communications Manager to implement its communications strategy, messaging and materials for maximum impact. The successful candidate will be an integral member of LACLJ’s Development and Communications team and be responsible for managing LACLJ’s social media accounts, creating content for a variety of medium, and overseeing all website maintenance, content, upgrades, and search engine optimization. This position reports to the Director of Development but will also work with other directors and managers at LACLJ as well as outside consultants, to develop social media strategy, content, and communications messages.

Responsibilities:

Content Creation & Management

• Strategize/manage all social media and digital content (Facebook, Instagram, LinkedIn, TikTok, YouTube, X)
• Write, edit, and proof copy for content for website and across social media assets and other platforms
• Assist in the creation of digital materials, making sure the online content reflects the tone, strategy, and messaging of the LACLJ brand, program, and/or campaign
• Manage social content calendars and campaign timelines
• Collaborate with development team to create fundraising opportunities through social media – influencer/brand partnerships, donor/partner shout outs, and/or testimonial videos
• Collaborate with internal teams to provide pre/post event content to promote/amplify events
• Curate and post short video teasers to drive traffic to long form content
• Collaborate with partner organizations’ social media managers to create cross-promotional opportunities
• Maintain quality control of social pages and verify that information is correct and up to date
• Manage onsite digital and social activities at events, including live tweeting/streaming from events
• Create and design annual Impact Report
• Create content and design monthly newsletter for current and potential donors
• Develop event-specific materials like fliers, postings, or outreach campaigns
• Write (independently and collaboratively) copy for press releases, talking points, public statements, and other communication materials
• Ensure description and messaging about LACLJ’s work is consistent and aligned with brand guidelines
• Manage photo archive of events

Rebranding

• Work with media consultants to oversee the transition of LACLJ’s website and social media accounts during rebranding/naming transition
• Implement, monitor and enforce compliance with LACLJ brand guidelines

Engagement & Evaluation

• Track insights and data and evaluate channel growth monthly on all LACLJ social accounts/channels
• Engage with social media audience and answer questions in comments or direct messages
• Ensure accessibility of our videos and other content to ESL viewers or hard or hearing audiences
• Strategize opportunities for paid social media ads and boosted posts

Additional

• Adhere to all LACLJ policies and procedures and participate in mandatory staff training and meetings
• Other duties as assigned

Qualifications:

• Bachelor’s degree, preferably in communications, public relations, journalism or related field; or comparable related experience/education
• Minimum of two (2) years digital marketing experience
• Demonstrated ability to execute social media strategy, successful social campaigns and brand awareness and tone
• Expert knowledge and experience with all digital and social platforms (Instagram, TikTok, X, YouTube, LinkedIn, Facebook, etc.)
• Experience creating reports and strategy using analytics and reporting tools
• Demonstrated copy-writing ability and experience

Desired Knowledge, Skills, and Abilities:

• Experience with Adobe Creative Suite (including Photoshop, InDesign, Illustrator)
• Experience with WordPress
• Knowledge and experience with Canva or other graphic design software
• Advanced proficiency with Microsoft Office Suite (PowerPoint, Word, Outlook, Excel, Teams)
• Excellent interpersonal skills and ability to collaborate with diverse teams and individuals
• Exemplary project management and organizational skills
• High level of attention to detail required
• Highly proactive self-starter able to juggle multiple projects and exercise good judgement
• Ability to work occasional evenings as required by events and deadlines
• Fluency in written and spoken Spanish preferred
• Passion for working with survivors of domestic violence and sexual assault

The Organization:

The Los Angeles Center for Law and Justice (LACLJ) is a non-profit law firm serving survivors of domestic violence, sexual assault and human trafficking throughout Los Angeles County. LACLJ’s mission is to secure justice for survivors and empower them to create their own future. LACLJ’s primary practice areas are family law and immigration but we strive to provide clients with holistic legal services and have a growing criminal justice advocacy and appellate practice. LACLJ serves clients using an integrated legal/social worker service model whereby community advocates work alongside attorneys to provide supportive services such as accompaniment, education, safety planning, and linkages to other service providers as part of the legal team. LACLJ is committed to a trauma-informed and culturally-responsive workplace and service delivery model.