Digital Campaign Manager

Position:

Digital Campaign Manager

Position Type:

Fulltime

Location: Remote

FLSA: Exempt

DESCRIPTION:

New Virginia Majority (NVM), Virginia’s leading civic engagement organization, builds power in working-class communities of color across the Commonwealth. We seek conscious and skilled candidates with a deep commitment to racial and economic justice to join our Digital Department as a Digital Campaigns Manager to implement digital strategy and campaigns at the policy, political, organizing and communications level, grow a digital base of supporters, increase social media presence and engagement, and support and build campaigns as part of larger organizing efforts. Women and people of color are encouraged to apply.

Core responsibilities:

• Work with Organizing, Political, Policy, and Communications teams to proactively develop digital campaigns to amplify our narrative, deepen our base, inspire action, and raise money
• Produce digital assets that enhance digital campaigns, including emails, digital media, petitions, click-to-advocate tools, social media graphics, videos, advertising, and more
• Collaborate and coordinate with partner organizations on strategic digital campaigns to expand reach and impact; create digital toolkits to streamline messaging 
• Work with endorsed candidates/campaigns to assist with communications and digital organizing
• Maintain high quality and timely web site presence with regard to digital campaigns; ensure ease of navigation, message consistency, relevance and engagement opportunities for visitors.

Other responsibilities:

• Provide rapid response digital support
• Create and manage a calendar for content creation related to specific campaigns in collaboration with regular social media work of the digital team
• Manage and monitor acquisition of digital mass base during campaigns
• Support tracking systems to move mass base along an engagement cycle 
• Consistently track and report campaign metrics & analysis 
• Manage additional staff in support of digital campaigns
• Support digital team goals as assigned

QUALIFICATIONS:

• Committed to New Virginia Majority’s mission of social, racial and economic justice.
• 3-5 years of substantial digital social media experience with political, advocacy and/or nonprofit organizations
• A minimum one-year commitment to the position.
• Advanced knowledge of digital technology and databases, including CRMs, social media and email advocacy platforms, graphics and production of digital materials and content (written, graphic, audio, and video)
• Advanced knowledge of organizing, issue advocacy campaigns, and/or political campaigns
• Broad experience in managing social media, including Facebook, Twitter, Instagram, YouTube
• Skilled project management and ability to handle multiple projects simultaneously and meet established deadlines

*COVID 19 Vaccination proof is required unless a medical or religious accommodation is granted.

New Virginia Majority (NVM), Virginia’s leading civic engagement organization, builds power in working-class communities of color across the Commonwealth. We organize in communities year-round for racial, economic, and environmental justice through political education, mass-scale voter outreach, mobilization, and intensive leadership development around dozens of issues. We fight for a Virginia that is just, democratic and environmentally sustainable. Women and people of color are encouraged to apply. We are an equal opportunity employer.