Gateway Public Schools (“Gateway”) wishes to establish temporary 25th anniversary logos that can be transitioned to new, permanent organizational logos to build stronger brand awareness within the San Francisco Bay Area. This logo project includes the creation of a total of four logos: Gateway Public Schools, Gateway High School, Gateway Middle School and Gateway Impact. Gateway seeks a creative, qualified freelance graphic designer, design firm or agency to Dream Big with us and create a strong graphic logo within our existing branding guidelines (colors, fonts, etc.)
Gateway desires a more relevant, impactful and current logo that accurately represents its brand and is unique among other public, charter and independent schools in the San Francisco Bay Area. The four logos should have continuity in design to clearly be associated with Gateway Public Schools as a whole, but may have unique qualities to differentiate the schools and Gateway Impact. Gateway is celebrating its 25th anniversary August 2023-June 2024 and would like the logo to reflect the anniversary and then transition to the organization’s new logos in July 2024. The logos need to be used effectively across all media for marketing purposes including print, website and social media.
Scope of Work
The scope of the project will extend from concept to creation and include:
Gateway Public Schools (“Gateway”) wishes to establish temporary 25th anniversary logos that can be transitioned to new, permanent organizational logos to build stronger brand awareness within the San Francisco Bay Area. This logo project…
This is an open and competitive process for all qualified designers and design firms. Proposals will be evaluated, and award of the contract resulting from this RFP will be based upon the most responsive vendor whose offer will be the most advantageous to Gateway Public Schools in terms of brand design and value as specified in this RFP.
Gateway reserves the right to reject any or all proposals, or any portion thereof, as deemed to be in the best interest of Gateway. The proposal submitted in response to the RFP shall remain firm and valid for a period of ninety (90) days from the date of your submission. Gateway will negotiate contract terms upon selection. All contracts are subject to review by Gateway’s senior leadership and the project will be awarded upon signing of an agreement or contract, which outlines terms, scope, budget and other necessary items.
This is an open and competitive process for all qualified designers and design firms. Proposals will be evaluated, and award of the contract resulting from this RFP will be based…
Professional History and Contact Information
Please provide a brief professional history along with: contact person and title; company name; and company address, website and direct phone number. Proposal must contain the signature of a duly authorized agent of the company submitting the proposal.
Project Summary and Approach
Vendors should provide a brief overview of their engagement strategy and approach to the scope of work and management of the project, including a timeline for completion and an estimate of the time required of staff and stakeholders in the process.
Gateway Public Schools is a financially conservative nonprofit organization and public charter school organization for San Francisco students, families and educators.
Proposals must include an estimated cost for all work related to the tasks and deliverables outlined in the scope of work. A total estimate for deliverables is required. Proposals should clearly outline how time and cost overruns would be handled, including how the designer or agency alerts the client and negotiates unanticipated changes or delays.
All expenses for respondent’s preparation and participation in the RFP process are entirely the responsibility of the respondent and will not be billable to Gateway.
References and Work Samples
Please include portfolio samples that demonstrate technical and creative execution for similar projects. Provide two current references for which you have performed work similar in size and scope. Experience in branding work for a public organization, service organization or nonprofit is preferred. For each reference, include the following: