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Marketing Coordinator

Publicado por
Women Employed
|
Chicago, IL
Novo
|
Publicado há 21 dias

Since 1973, Women Employed (WE) has been creating fundamental, systemic change for working women. WE are an advocacy organization. WE work to change systems, because when you improve a law, work with a company to create supportive policies, or help a college develop programs to keep working students in school, you can improve the circumstances of hundreds—maybe millions—of women all at once.

 

WE pursue equity for all. WE value the unique experiences, backgrounds, perspectives, skills, knowledge, and workstyles that a diverse workforce brings to our organization. WE are committed to building a diverse and inclusive staff, and we encourage women, people of color, LGBTQ+ individuals, and individuals with different abilities to apply.

 

The Marketing Coordinator helps build WE’s brand and reputation, as well as supporters’ connections with the organization, by collaborating on all facets of the organization’s marketing and communications strategies. The person in this role will serve as a brand gatekeeper and ambassador, ensuring all of Women Employed’s materials and communications embody our brand guidelines and ethos. They will oversee our digital strategy and implementation, including helping to develop and implement strategies for email, social media, the website, and digital advertising; and will regularly assess our analytics from those channels to determine ROI and inform marketing strategy. This person will work closely with the Director of Marketing and Communications and other staff members to build editorial calendars and campaign communication calendars and will collaborate with the Communications Coordinator to write content for our communication. They may represent Women Employed at events, meetings, and on working groups, and will build relationships on behalf of the organization. These events, meetings and working groups may fall outside of “regular” business hours and may occur on evenings and/or weekends. This role is collaborative, and the person in it will work across teams on organizational campaigns, events, initiatives, and special projects. It’s a dynamic position with a great deal of opportunity for growth and for new ideas.

 Responsibilities:

  • Brand Gatekeeper. With guidance from the Director of Marketing and Communication, the person in this role:
  • Works to ensure Women Employed’s materials, communications, and online presence adhere to brand standards and guidelines, and reflect our commitment to gender and racial equity in both look and tone; and provides guidance to external partners and vendors on proper usage of WE’s logo and branding.
  • Digital Strategy and Implementation. The person in this position works closely with Director of Marketing and Communications to help develop and manage:
  • Women Employed’s email marketing strategy, including developing content plans for email newsletters and other marketing emails, collaborating with team members to write content, and setting up and sending emails.
  • Social media strategy and implementation, including planning content for social channels, helping develop channel-specific strategies, and scheduling content to post, and collaborating with Communications Coordinator to write the content.
  • Digital advertising strategy and implementation, including both Google ads and social media ads.
  • Website strategy, including making regular updates to the site and making SEO improvements.
  • Editorial Calendar and Campaign Communications.
  • With guidance from Director of Marketing and Communications, work across teams to develop editorial and campaign calendars (including for fundraising, events, public awareness, and advocacy), help develop content, and share them with other staff, to ensure our marketing and communications are coordinated and streamlined.
  • Ensure that communication and campaign plans and materials reflect an intersectional, racial and gender equity lens and a social justice mindset, are consistent with our messaging and our commitment to equity for all, and engage, inform, and position WE as an expert.
  • Technology and Data Analysis
  • Master technology tools and integrations used by the marketing and development teams, including Salesforce, Classy, Marketing Cloud/M4NGO, Hootsuite, Google ads and analytics, Wordpress, and help develop processes and best practice guidance for the team.
  • Create reports and pull and assess data related to marketing and to campaigns, to develop and inform strategy, determine ROI, analyze reach/engagement, and understand audience demographics/characteristics.

Opportunities for Growth:

  • Communicate and build relationships with diverse stakeholders, including bloggers, social media influencers, donors, supporters, volunteers, partners, and vendors.
  • Develop agendas and lead meetings for internal and external stakeholders.
  • Build marketing-related technical expertise regarding databases, website content management systems and analytics tools, email marketing tools, social media analytics, and more.
  • Learn to craft content management strategies, including how to plan and create cohesive content across all of WE’s communications channels.
  • Learn about branding and brand management, including how to build and maintain a non-profit brand identity that will engage and inspire supporters.

Position Requirements

  • Bachelor’s degree or equivalent life experience, and at least two years of professional marketing experience—including experience with digital marketing strategies.
  • Strong technical capabilities, ability to easily learn new technologies, and experience working with technology platforms.
  • Excellent organization, planning, and project management skills, ability to handle multiple assignments and requests and meet deadlines, and strong attention to detail.
  • Demonstrated knowledge and understanding of diversity, equity, inclusion, and social justice, and ability to incorporate the perspectives of multiple communities into their work.
  • Able to work full-time and available evenings and weekends to support the Marketing & Communications Director in participating in rapid response situations, and during special events as required.
  • Regular business travel and a vehicle are not required for this position.

The Ideal Candidate:

  • Strong written and oral communication skills and an ability to build relationships. Promotional writing experience a strong plus.
  • Strategic thinker and planner, who can think long term, and is flexible enough to pivot short-term
  • Highly collaborative and can build positive relationships.
  • Is an avid follower of the news, loves trending topics, has their finger on the pulse of the culture, and is good at translating information into easily-digestible content.
  • Experience working with marketing-specific technologies and platforms, including things like website content management systems (i.e. Wordpress, Drupal), digital advertising platforms (i.e. Google Ads), data analytics (i.e. Google Analytics), email marketing platforms (i.e. Marketing Cloud, Constant Contact), social media management tools (i.e. Hootsuite) etc.

This is a full-time, exempt position. Women Employed’s office is located in downtown Chicago and WE is currently employing a hybrid in-office/remote model. Staff are able to work primarily remotely with some days in the office depending on meeting or work requirements. Starting salary is $46,200 per year. In addition, Women Employed offers competitive benefits including health insurance, life insurance, retirement plans, flexible schedules, and more. Women Employed is an equal opportunity employer.

Since 1973, Women Employed (WE) has been creating fundamental, systemic change for working women. WE are an advocacy organization. WE work to change systems, because when you improve a law, work with a company to create supportive policies, or…

Resumo dos Detalhes

  • Comprometimento de Tempo
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    Carga Horária Integral
  • Educação
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    Ensino Superior Requerido
  • Nível de Experiência
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    Intermediário
Salário
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Pelo menos USD $46.200
/ ano

Localização

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Virtual
O trabalho pode ser executado em ou perto de Chicago, IL
Local Associado
Chicago, IL, USA

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