Content & Social Media Coordinator

Are you a social media guru and storyteller with a creative flair? Do you want to work in a fast-paced environment filled with kids and the best faculty on the planet? Then Whitby, a Preschool-Grade 8 independent school in Greenwich, Connecticut, might be the place for you.

Job Description

Position: Content & Social Media Coordinator

Reports to: Director of Marketing and Communications

Full-Time Position

QUALIFICATIONS:

• College degree
• Minimum two years of work experience in the preferred areas of marketing, communications, public relations, journalism
• Experience in the education segment is a plus but not required

REQUIRED SKILLS

• Proven social media management skills including data analysis (samples required)
• Excellent technology skills - proficient in Microsoft Office; must be tech-savvy and have the ability and desire to become proficient in Veracross and HubSpot (student management system and marketing automation platform)
• Experience with graphic design tools, including Canva (Whitby’s platform of choice) and Adobe Creative Cloud
• Experience with digital photography and digital video production (samples required)
• Excellent communication and organizational skills with attention to detail
• Strong verbal and writing skills are a must (writing samples required)
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines; work independently with limited supervision; operate across school divisions and interact with a variety of stakeholders (staff, faculty, students, parents)

RESPONSIBILITIES

• Content Marketing: Create multiple pieces of new content each month that support strategic initiatives and key messaging to be repurposed across multiple channels; content combines original, repurposed, and linked content.
• Social Media: Design, create, post, and monitor all social media for the school (Facebook & Instagram); maintain and execute a social media content calendar; track performance.
• Weekly eNews/Email Communications: Compile and publish weekly e-bulletin and email communications for varied audiences (students, parents/guardians, alums); write and edit announcements and news items; weekly update of the digital message board.
• Videography & Photography: Attend school events (school-wide, grade-level, classroom level) and capture with photos and video; use assets to support internal and external communications; create in-house video content.
• Marketing Automation: Optimizing touchpoints with prospective families in the pipeline by creating and managing emails for prospect nurturing.
• Website: Assist in updating and managing content on the school website and portal.