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Digital Content Manager (15480)

Publicado por
American University
|
Washington, DC
Novo
|
Publicado há 18 dias

The SIS Communications & Marketing team sits at the intersection of interesting stories and highly engaged audiences. Our job is to present these stories in the most compelling possible ways across the broadest spectrum of digital channels. We are a creative group committed both to measurable results that forward the school’s goals and to job satisfaction at the individual level based on opportunities to create, innovate, and iterate. 

As the SIS Digital Content Manager, you’ll join a team of professionals working to write, record, edit, produce, and disseminate compelling content across a range of digital outlets, including the SIS website and major social media channels. You’ll write stories, shoot videos, and produce episodes of our podcast, Big World, all while interacting with scholars working to understand and solve important and pressing global challenges. You’ll take the lead on ensuring that all our work meets the highest editorial standards, both in narrative and in style and usage. You’ll develop new communications skills and refine existing ones, and your work will be seen and heard by thousands.

Essential functions include, but are not limited to:

  1. Content strategy and creation: Under the direction of the Senior Director, Marketing & Communications, and in collaboration with the Assistant Director of Communications for Digital Platforms, develop SIS’s overarching digital content plan, including regular updates of web content. Create and curate stories from faculty, alumni, staff, and students. Create a content library of visual and video assets and maintain it. These assets include those suitable for Student, Faculty, and Alumni Spotlight elements on website. Communicate with departments to identify events and initiatives that are content-generating and determine the school-level promotion plan. Develop, distribute, and repurpose content to electronic channels. Be a content conduit for the Communications and Marketing team.
  2. Analyze Outcomes: Stay up-to-date on best practices to identify possible changes in communication strategies. Regularly prepare social media analytics and study websites and email analytics, using the information to brief the team and help inform goals, strategy, and decision making.
  3. Liaison to Central Units: Coordinate with other SIS units and UCM to ensure content is distributed through SIS and AU communication channels. Lead a bi-weekly meeting including SIS comms staff, SIS research staff, and AU media relations staff. Coordinate with UCM and other campus units to ensure that all news stories are properly tagged and appearing in the proper feeds.
  4. Other Duties as Assigned: Perform departmental tasks including coordinating meetings and other administrative duties as assigned.

Required Education and Experience:

  • Bachelor's degree.
  • 3-5 years of relevant experience.
  • Superb writing, editing and proofing skills.
  • Demonstrated ability to absorb and dissect complex topics, translating them to a wider audience in a relevant way.
  • Strong project management skills. Deadline-conscious and results-driven.
  • Excitement about shaping the digital strategies of a top-notch international affairs school.
  • Must possess integrity, self-motivation, creativity, desire to learn, and ability to problem-solve.
  • Proficiency in relevant software, including Adobe Creative Suite products (e.g. InDesign, Photoshop, Premiere Pro, and Illustrator) and Canva.
  • Demonstrated social media platform management fluency (Twitter, Facebook, Instagram, and LinkedIn), including community building, analytics, and campaign strategy and management.
  • Knowledge of best practices in online communications, including email writing, testing, and analysis.
  • Ability to think creatively about communicating key messages.
  • Strong knowledge of information architecture and web best practices to make recommendations about digital content organization, hierarchy, and presentation.
  • Experience with website editing and web content management systems; a basic understanding of HTML.
  • Experience with email software like Mailchimp or Constant Contact.

The SIS Communications & Marketing team sits at the intersection of interesting stories and highly engaged audiences. Our job is to present these stories in the most compelling possible ways across the broadest spectrum of digital…

Resumo dos Detalhes

  • Comprometimento de Tempo
    Carga Horária Integral
  • Tipo de Emprego
    Contrato / CLT
  • Data de Início
    1 de setembro de 2022
  • Prazo para Inscrições
    19 de agosto de 2022
  • Educação
    Ensino Superior Requerido
  • Nível de Experiência
    Nível médio/Gerencial
Salário
USD $55.000 - USD $57.000
/ ano

Localização

Presencial
4400 Massachusetts Ave NW, Washington, DC 20016, USA

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