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Digital Marketing Manager

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Publicado há 29 dias

Oversees marketing initiatives across our digital channels to drive donor and brand engagement, brand awareness, retention, and leads. This role will partner with the Sr. Director of Marketing in developing digital marketing strategies and is responsible for developing digital marketing tactics to support marketing strategies. This position manages key digital marketing projects, monitors, and analyzes metrics in order to adjust initiatives and campaigns accordingly and for the benefit of the organization, ensuring on-time and on-budget completion. Additionally, this role acts as a liaison between Marketing and other teams such as IT and Development Operations.

FH Heartbeat

At Food for the Hungry, we operate under a set of guiding principles we call “The Heartbeat.” This includes our Values, Vision and Purpose, which serve as the explanation of who we are and how we work as an organization. Together we follow God’s call responding to human suffering and graduating communities from extreme poverty.

Principal Responsibilities

• Working with the Sr. Director of Marketing, develop digital marketing strategies to drive donor and brand engagement, brand awareness, retention, leads and acquisition.

• Develop digital marketing tactics including email, paid advertising, social advertising, etc.

• Act as the owner of our website performance, with a focus on optimizing for search and user experience.

• Develop, evaluate, and oversee the implementation of A/B testing protocols and procedures.

• Develop and oversee social media and digital advertising strategy efforts.

• Collaborate closely with the Communications Team and outside vendors.

• Work with vendors, contractors, and staff to execute campaigns.

• Develop and empower staff to work efficiently and grow in their skills.

• Meet regularly with direct reports to discuss/monitor development plans and individual goals.

• Maintain and manage individuals team goals and objectives.

• Provide leadership and coaching, and timely completion of annual and mid-year reviews.

• Pursue ongoing training and professional development for team members and self in the forms of seminars, conferences, or other venues. Intentionally take part in beneficial education opportunities that result in further certification and expertise in the non-profit industry and marketing.

• Manage and maintain the annual income and expense budget and other financial measures of the department.

• Serve as manager and key contact with digital agencies to include planning, strategy, and execution of tactics.

• Other duties as assigned.

Job Level Specifications

• Vibrant personal relationship with Jesus Christ and Christian commitment to serving the poor and in full agreement with FH’s Christian foundation and beliefs as expressed in The Heartbeat: our Values, Vision, and Purpose.

• Able to self-manage a diverse and dynamic set of responsibilities, proactively solve problems and / or suggest viable solutions while advancing goals and objectives.

• Demonstrated computer operating skills, including proficiency in Microsoft Office products, Google platform, and virtual technologies such as Skype and/or GoToMeeting.

• Ability to interact positively with all levels of the organization and across organizational and cultural boundaries.

• Strong understanding of digital nonprofit marketing and fundraising.

• Develop solutions for a variety of situations and work on projects requiring evaluation and analysis. Refer to policies, practices, and precedents for guidance; determine best course of action to achieve results.

• Work is performed independently and requires the exercise of judgment and discretion. May receive limited guidance for new assignments.

• Collaborate with management and team members within the department and other areas of the organization. Represent the department internally or externally.

• Actions impact the success of the overall department and/or the organization. Failure to accomplish work or erroneous decisions may result in delays to projects, loss of revenue or allocation of additional resources to remedy.

Experience

• Typically, 6+ years of experience in digital marketing with at least 2 years of manager or supervisor experience.

• Prior experience in a complex, matrixed organization, with the ability to scale processes in a global, professional, service organization.

• Non-profit ministry experience is a plus.

Education/Certifications

• Bachelor's degree in Marketing or related field.

Distinguishing Competencies

• Extensive experience in digital marketing for non-profit fundraising initiatives.

• Social media management.

• Coaching leadership with supervisory experience.

Language

Proficiency in spoken and written English. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Supervisor Responsibilities

Directly supervises staff. Carry out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, resolving problems, etc.

Safeguarding Policy

FH strives to provide an environment free from sexual exploitation and abuse and harassment in all places where relief and development programs are implemented. FH holds a zero-tolerance policy against sexual exploitation and abuse and harassment. FH expects its employees to maintain high ethical standards, protect organizational integrity and reputation, and ensure that FH work is carried out in honest and fair methods, in alignment with the FH Heartbeat and safeguarding and associated policies. Violations to stated policies will be subject to corrective action up to and including termination of employment.

Typically, successful candidates are hired at a salary rate up to midpoint of the range, based on relevant experience, internal equity and budgetary allowances.

BENEFITS OFFERED

Medical, Dental, Vision - employee benefits paid

401K with up to 4% employer match

Paid commuter benefits

11 paid Holidays

Flexible Telecommute policy

You get your birthday off paid

An application and resume through our online system is required. Click here to access our system.

Oversees marketing initiatives across our digital channels to drive donor and brand engagement, brand awareness, retention, and leads. This role will partner with the Sr. Director of Marketing in developing digital marketing strategies…

Resumo dos Detalhes

  • Comprometimento de Tempo
    Carga Horária Integral
  • Data de Início
    1 de dezembro de 2021
  • Prazo para Inscrições
    12 de novembro de 2021
  • Educação
    Ensino Superior Requerido
  • Nível profissional
    Gerencial

Benefícios

Medical, Dental, Vision - employee benefits paid

401K with up to 4% employer match

Paid commuter benefits

11 paid Holidays

Flexible Telecommute policy

You get your birthday off paid

Medical, Dental, Vision - employee benefits paid

401K with up to 4% employer match

Paid commuter benefits

11 paid Holidays

Flexible Telecommute policy

You get your birthday off paid

Nível de Proficiência do Idioma

Proficiency in spoken and written English. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Proficiency in spoken and written English. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to…

Localização

Presencial
1224 E Washington St, Phoenix, AZ 85034, USA

Como se inscrever

An application and resume through our online system is required. Click here to access our system.

An application and resume through our online system is required. Click here to access our system.

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