Program Communications Manager

About GreenWave

GreenWave works to replicate and scale regenerative ocean farming–a zero-input, polyculture seaweed and shellfish farming model that breathes life back into our oceans. By leveraging a mix of farmer-forward training and support, climate subsidies, and infrastructure and market development, we partner with coastal communities across North America to create a blue economy that ensures we can all make a living on a living planet.

GreenWave has been featured in 60 Minutes, CNN, the BBC, The New Yorker, Wall Street Journal, and TIME Magazine and is the winner of the 2021 Curt Bergfors Food Planet Prize. GreenWave’s HQ, kelp nursery, and ocean farm operations are located in Connecticut.

Job Description

GreenWave seeks a Program Communications Manager to lead the execution of program marketing strategies across multiple channels. Reporting to the Director of Communications, this role will collaborate closely with program staff and be responsible for developing and managing content and outreach strategies, leveraging tools such as SEO and digital advertising to increase the visibility and engagement of GreenWave’s program offerings.

The Program Communications Manager will assess the success of marketing and outreach efforts using data-driven analysis and refine approaches accordingly. This position is new and requires the ability to work independently as well as within a team environment; strong organizational skills to manage multiple projects simultaneously; and proficiency in building effective working relationships with both internal and external stakeholders.

This is a full-time remote position. The position also has the opportunity to work from our New Haven, CT office if desired.

Responsibilities

• Plan, execute, and manage campaigns using high-quality, engaging content to market GreenWave’s existing resources and new program offerings adapted to a variety of channels, including social media, website, email newsletters, presentations, and printed materials
• Build and maintain program editorial calendar, coordinating with program staff to ensure timely and relevant content publication
• Leverage SEO and digital advertising to increase the visibility and engagement of GreenWave’s program offerings among new and existing audiences
• Project manage the development of program presentations for GreenWave trainings and external conferences
• Manage outreach list segmentation to ensure the right programming and resources are reaching the appropriate audiences
• Support the planning and execution of external-facing online programming
• Work closely with program staff to understand the specifics of each program, ensuring accurate and compelling communication of program impacts and outcomes to external audiences
• Research industry trends to understand audience needs and identify potential partners, conferences, publications, and other opportunities to develop pitches, promote program offerings, and generate leads for program activities
• Develop and maintain an internal research database for scientific articles, reports, and other materials referenced by GreenWave staff
• Manage and maintain program-related website content
• Develop pitches and press releases for media outlets that further Programmatic goals

Desired Skills

• A minimum of 5+ years of professional experience working in a related role with at least 2 years of experience leading a marketing or communications strategy
• Exceptional written and verbal communication skills with strong attention to detail
• Proven organizational and problem-solving skills and the ability to work with minimum supervision, exercise good judgment, and take initiative
• Comfortable coordinating multiple deadlines and managing shifting priorities
• Ability to work as a gracious and supportive team player
• Experience with or willingness to learn our tech stack, including Slack, Salesforce, Mailchimp, Google Ads, Google Suite, Hootsuite, Adobe, Zoom, Squarespace, Canva, and major social media platforms
• Graphic design experience and a strong aesthetic eye are a plus

What We Offer

• Annual salary $75,000–90,000
• Competitive benefits, including unlimited sick leave, 20 days of PTO, 401(k) match, medical, vision, and dental benefits, employer-paid short- and long-term disability, life insurance, home office stipend, and annual professional development stipend. Additionally, GreenWave’s office is closed the week between Christmas Eve and New Year’s Day.

How To Apply

Send your resume and cover letter to jobs@greenwave.org using the subject line “Program Communications Manager.” In your email, please include a portfolio of your sample work that demonstrates your relevant skills and experience. In your cover letter, please also include a brief (1-3 sentences maximum) response to the following prompt: Convince your grandmother to buy kelp.

Application deadline: October 7, 2024

People of color, people with disabilities, veterans, and LGBTQ+ candidates are strongly encouraged to apply. GreenWave is committed to a diverse workplace, and to supporting our staff with ongoing career development opportunities. GreenWave is an equal opportunity employer and does not discriminate in its employment decisions. GreenWave provides reasonable accommodations to applicants and employees as required by law.