Marketing and Communications Manager

Position Summary:

The Marketing and Communications Manager will be responsible for executing the marketing plan and supporting external communications across all programs. The Communications Manager will be implementing a strategy centered on segmented messaging designed to meet distinct audience groups where they are - both in terms of the channels they are active in and the content they are ready to absorb - in order to make it easier for people to learn about and support regenerative practices through our programs. This is a new role in a small, dynamic, and growing organization. We expect that the role will evolve based on the right person’s experience, skills and interests. 

Essential Responsibilities:

Community Content Curation

• Searching out and curating content relevant to our network.
• Proactively gathering stories from members, supporters, and team members.
• Creating content to share these stories across all targeted communications channels.

Optimizing the Website

• Supporting website revision (in progress).
• Curating content to establish thought leadership and brand, as well as, strengthen website and marketing SEO efforts to increase searchability. 
• Ensuring that the website content is up to date, and managing all change requests for website content.
• Build out distinct landing pages with relevant messaging for targeting audiences.

Social Media Marketing

• Evolving the organization's social media strategy to reflect new marketing plan and brand guidelines.
• Create all social posts with a focus on Instagram, minimal maintenance on Facebook, and supporting team staff on LinkedIn, with opportunities to expand to other platforms.
• Serving as community manager for the organization (in consultation with leadership team as appropriate), and supporting outreach through proactive engagement with prospective supporters. 
• Future opportunities to manage paid social advertising campaigns.

Managing Virtual Events and Supporting In person events

• Launching series of Instagram Live event series featuring ZFP Community
• Maintaining events calendar and marketing upcoming virtual and in-person events. 
• Supporting events as needed.
• Email Marketing
• Build out new segmented audiences in Mail Chimp to diversify email marketing efforts to better target audiences depending on their level of engagement and relationship to the organization.
• Regular communications with a community of supporters and members. 
• Managing automated flows for incoming interest across programs and sales funnel for outbound member recruitment. 

Additional Responsibilities include:

• Working with programmatic teams to coordinate comms strategy and calendar for the organization. 
• Adapting design templates for programmatic use. 
• Managing design and printing of materials when needed.
• Liaising with external contractors (ex. Photographers, SEO specialists, etc.). 
• Tracking media impressions.

Experience, Knowledge, and Skills

• Self-directed and able to manage multiple projects simultaneously in a remote environment.
• Excellent organizational, problem solving, and interpersonal communication skills.
• Excellent writing, editing and proofreading skills.
• Demonstrated experience communicating in a brand’s voice, and ability to communicate complex ideas in  simple, compelling language.
• Demonstrated professional experience managing social media channels for an organization.
• Fluency in Google Suite, Mailchimp and basic Website maintenance.
• Basic Design skills including proven competency in either Canva or the Adobe Suite. 
• General knowledge of one of the following areas;  food and beverage industry, climate action, or regenerative agriculture, and/or proven ability to adapt your skillset to a new content area.

Ideal candidate has demonstrated skills in one or more of the following areas: 

• Social Media Strategy
• Video Creation 
• Photography
• Advanced Design

Physical Requirements: 

Zero Foodprint is committed to creating an inclusive environment, including providing reasonable accommodations to allow all employees to thrive in their role.

Essential functions of this role include:

Extensive use of computers and cellphones.

This position reports to the Program Director 

Location: Remote, US Based

Schedule: Full time, salaried position

Zero Foodprint hours are 9am - 5pm Pacific time, Monday through Friday. While work hours can be flexible depending on time-zone, the majority of expected work hours shall occur during normal Zero Foodprint office hours.

About Zero Foodprint: Zero Foodprint is a nonprofit organization mobilizing local food economies to restore the climate. We believe that by regenerating soil, local food systems can play a critical role in reversing the global climate crisis. We work with food and beverage businesses, philanthropy and government to bring the next dollar to implement the next regenerative practice on the next acre. And we know that this regenerative economy benefits every person who grows food, every person who sells food, and every person on this planet who eats food.