Digital Content Creator and Website Specialist Volunteer

The Digital Content Creator and Website Specialist is responsible for developing, managing, and executing engaging digital content and maintaining the organization’s website to tell our story, increase visibility, and support fundraising efforts. This role requires a creative, self-motivated individual with strong technical skills in website maintenance, social media management, and multimedia production.

Responsibilities

Website Management & Optimization (Website Specialist Focus)

• Technical Maintenance: Perform routine website maintenance, troubleshoot bugs, and ensure mobile responsiveness and accessibility compliance.
• SEO & Analytics: Conduct in-depth keyword research and apply SEO strategies to improve search rankings. Monitor traffic and performance metrics (Google Analytics) to optimize user experience.
• Donation Pages: Manage and optimize online donation forms and fundraising landing pages.

Content Creation & Digital Storytelling (Content Creator Focus)

• Content Creation: Develop compelling written and visual content, including articles, blog posts, newsletters, and stories that highlight the organization's impact.
• Multimedia Production: Capture and edit high-quality photo and video content for social media, website, and marketing campaigns (e.g., Reels, TikToks, YouTube, interviews).
• Graphic Design: Create visually appealing graphics, infographics, and social media assets using tools like Canva or Adobe Creative Suite.
• Brand Consistency: Ensure all content adheres to brand guidelines and voice across all digital channels

Social Media & Digital Campaigns

• Platform Management: Plan, schedule, and publish content for social media channels (Instagram, Facebook, LinkedIn).
• Community Management: Moderate user-generated content, respond to comments/messages, and foster positive online interactions.
• Campaign Strategy: Develop, execute, and analyze digital campaigns for fundraising, events, and awareness, including email marketing and paid ads (e.g., Google Ad Grants).

Qualifications

• Experience: 2+ years of experience in digital content creation, social media management, or website management, preferably in a nonprofit setting.
• Technical Skills:

Proficiency in CMS platforms (WordPress).

Strong skills in video editing (Premiere, Final Cut, or mobile tools like CapCut).

Graphic design proficiency (Canva, Photoshop).

Experience with email marketing platforms (Mailchimp, Constant Contact).

Familiarity with HTML/CSS and SEO best practices.

• Communication: Exceptional writing, editing, and proofreading skills.
• Mindset: Highly organized, creative, and passionate about the organization’s mission.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience)

Performance Metrics

• Increased website traffic and lower bounce rates.
• Growth in social media followers and engagement rates.
• Improvement in email open and click-through rates.
• Consistency in publishing on content calendar.