Senior Program Marketing Manager - Major Donor Fundraising

Report to: Director of Marketing, Programs and Major Donors

Location: Arlington, VA

Supervisees: None

Travel: None

Position Summary:

Are you looking to make a difference in the world by helping to save and improve lives? Are you energized by working at the intersection of US national security, private philanthropy, and global impact?

Spirit of America (SOA) seeks a Senior Program Marketing Manager, Major Donor Fundraising to lead the creation of compelling communications, content, and donor engagement strategies that advance our international assistance programs and major donor fundraising. This is a high-visibility role that requires intellectual curiosity, creativity, and strategic execution. The ideal candidate will be a strong storyteller who can translate complex global issues into powerful narratives that inspire action among major donors and key stakeholders.

Responsibilities:

Program Marketing Strategy & Execution

• Develop and implement integrated marketing strategies that align with Spirit of America’s mission and directly support major donor fundraising goals.
• Partner with the development team and international program staff to create tailored marketing campaigns and initiatives.

Content Development

• Write and produce high-impact donor materials, including case studies, impact reports, video scripts, digital content, and event collateral.
• Shape stories that highlight Spirit of America’s unique value proposition, translating complex international and geopolitical issues into donor-centric content.

Donor Engagement Communications

• Design and execute donor communication plans, including newsletters, stewardship campaigns, personalized outreach, and high-level correspondence for senior leadership.
• Collaborate with the CEO and fundraising team to equip them with strong messaging and tailored materials for donor engagement.

Brand & Messaging Consistency

• Ensure all communications reflect Spirit of America’s brand voice, values, and mission.
• Protect brand integrity across all donor-facing channels and platforms.

Performance Tracking & Insights

• Track, analyze, and report on donor engagement and marketing performance metrics.
• Establish feedback loops with donors and program teams to continuously refine strategies.

Event Marketing Support

• Provide strategic input, content, and marketing support for major donor events, briefings, and fundraisers.
• Collaborate with the development team to ensure donor experiences are engaging, informative, and mission aligned.

Requirements:

• Bachelor’s degree required; minimum 7 years of pertinent professional experience in marketing, communications, or donor engagement. Experience in nonprofits, philanthropy, or international affairs strongly preferred.
• Exceptional writing and storytelling ability, with demonstrated experience creating donor-centric content.
• Ability to quickly understand and translate complex geopolitical, humanitarian, and international development topics into compelling donor communications.
• Proficiency with CRM and donor engagement platforms (e.g., Salesforce), digital marketing tools, and content management systems.
• Proven ability to manage multiple priorities, meet deadlines, and deliver high-quality work in a fast-paced environment.
• Deep connection to Spirit of America’s mission, values, and support of American troops and diplomats.
• Creative thinker, strategic communicator, detail-oriented, and highly collaborative team player.

Compensation:

Salary ranges from $92,000-$108,000 based on experience. Benefits include medical, dental, and vision insurance, and 403(b) contribution match to 4%.

Spirit of America:

Spirit of America is a nonprofit founded in 2003 to engage citizens in preserving the promise of a free and better life. For over two decades, Spirit of America has united the American people with our troops and diplomats in common cause: to defend freedom, strengthen the frontlines of democracy, and secure a free and better life for those who seek it. We work with US troops and diplomats to identify places where America’s help is needed most. Then we deliver assistance with flexibility and speed through our troops and a network of local partners around the world.

We are recognized by Congress and have an agreement with the Department of Defense that allows US troops to collaborate with us to build goodwill and deliver assistance at scale. We fill the gaps between what government can do and what is needed.

Our work saves and improves lives, prevents conflict, and strengthens America’s security. In the world’s toughest places, people experience the best of who Americans are and what we stand for.

Spirit of America is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: veteran status, uniformed service member status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics) or any other consideration protected by federal, state or local law. Our commitment to equal opportunity employment applies to all people involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.