Marketing & Communications Manager

Good+Foundation is a leading national non-profit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers, and caregivers, creating an upward trajectory for the whole family. The organization partners intensively with a vetted network of social service programs to pair goods – such as cribs, car seats, and diapers – with counseling, employment assistance, co-parenting classes, and more. With operations in New York City and Los Angeles, Good+Foundation has provided more than $112 million in essential goods since 2001. In recent years, Good+Foundation has added a Family Cash grants microgrants program to its in-kind donation model, providing more than $1.1 million in cash assistance to date. Visit www.goodplusfoundation.org for more information. 

Reporting to the Vice President of Advancement, the Marketing and Communications Manager will take a data-informed approach to their work, and will develop media strategy and performance metrics for a suite of marcomms that includes social media, website, fundraising assets, donor and board reports, prepared remarks, video, and earned media. This position is a great opportunity for marketing and communications professionals who are seeking greater responsibility and want to step into a managerial role. The MarComms Manager will be attuned to giving equal weight to Good+Foundation’s mission, impact, and thought leadership while fulfilling branding and marketing deliverables for our donors. 

The Manager will oversee the work of the Social Media and Marketing Coordinator, whose  responsibilities include executing on the organization’s social media and email marketing  operations as well as handling website updates and assisting design requests. The Manager will work cross-functionally, as this position is critical to meeting the overall financial and  external-relations goals of the organization. The Marketing and Communications Manager can expect to take the lead when appropriate opportunities arise for product drives and  media placement (examples: infant formula shortage, diaper tax activism, etc.).  

The Marketing and Communications Manager will have duties related to collaborating with PR and publicity consultants for high-profile fundraising and branding events. Further, in consultation with the VP, Advancement, s/he/they will provide and uphold standards for  internal- and external-facing communications as well as manage the pipeline for marketing and communications projects.  

PRIMARY RESPONSIBILITIES

• Develop marketing and communications strategy that positions Good+ in the national conversation about poverty eradication and father engagement 
• Oversee the work and portfolio of the Social Media and Marketing Coordinator who is  responsible for the organization's website, social media, and online giving campaigns, among other duties 
• Support Social Media and Marketing Coordinator with graphic design needs and requests
• Provide support for and/or write press releases, talking points, and marketing copy, as needed  
• Take the lead on longer-form content pieces (examples include the annual report, corporate decks, etc.)
• Oversee all marketing materials produced by the internal team and outside designers,  including video producers, to ensure consistent branding and messaging and address  brand breakdowns in real time 
• Establish practices and accountability measures for ideating and fulfilling internal and external media and communications requests  
• In collaboration with VP of Advancement, manage an external PR team, as needed, to develop messaging for events as well as brand and thought-leadership positioning 
• Ensure that social media and marketing opportunities are assessed through a data-informed process, including engagement metrics and open rates 

ESSENTIAL REQUIREMENTS/EXPERIENCE  

• 3-5 years professional experience managing communications and/or marketing projects, including social media accounts for an organization, company, or brand 
• Familiarity with video production 
• Experience with website management with a focus on user experience 
• Familiarity with fundraising communications 
• Exceptional skills in copy-editing and setting copy standards 
• Proficiency with Microsoft Office Suite and social media tools
• Graphic design experience using Adobe Suite, Canva, or other design software 
• Proven sensitivity to written and spoken voice in preparing remarks for Founder and CEO for public-facing events 
• Knowledge of email marketing platforms and best practices 
• Ability to multitask and manage multiple projects, timelines, and deadlines
• Commitment to DEI 

Salary: $75,000 - $85,000 a year annually, with a benefits package that includes fully covered health insurance, a 403(b) retirement plan with a 3% match after two years of employment, FSA and childcare spending accounts, as well as 14 paid holidays, 3 weeks paid personal and vacation time, and 6 sick days.  

Location & Schedule: This is a hybrid position - the position will be onsite 3 days a week at our New York, NY office or our Los Angeles, CA office. Occasional evenings and weekends as needed.

 The benefits package that includes fully covered health insurance, a 403(b) retirement plan with a 3% match after two years of employment, FSA and childcare spending accounts, as well as 14 paid holidays, 3 weeks paid personal and vacation time, and 6 sick days.