Marketing and Communications

Healing Across the Divides Request for Proposals (RFP) – Marketing and Communications

Healing Across the Divides is seeking proposals to develop and execute a comprehensive 12-month marketing and communications plan. The goal is to increase brand awareness, engage new and existing audiences, and grow support for the work of the organization and the community groups in Israel and the Occupied Palestinian Territories that we serve and fund.

Background

Healing Across the Divides is a U.S.-based 501(c)3 nonprofit organization committed to improving the health of marginalized Israelis and all Palestinians via community-based interventions. We’ve measurably improved the lives of over 250,000 Israelis and Palestinians. We bring the groups together, when desired, to exchange ideas and if possible, to work together, as a pathway to peace building. Peace building through health requires leadership and engagement of the local population. Community organizations can succeed in this effort with funding and support together with a platform to exchange ideas and foster cooperation. We seek to increase the capacity and efficiency of these local groups.

HATD’s budget has averaged just under $500,000 per year.

Project Goals

• Increase Awareness: Become highly recognized, valued, and sought after as the preeminent organization building peace through health working with Israelis and Palestinians.
• Engage Audiences: Build lasting relationships with stakeholders, including donors, partners, volunteers, and program participants.
• Drive Action: Inspire donations, partnerships.
• Strengthen Brand Identity: Develop messaging and visuals that bring to life the story of Healing Across the Divides. Experience in a compelling and unique way, and ensure that Healing Across the Divides stands out within an increasingly competitive landscape.

Scope of Work

The selected agency will be responsible for:

• Strategic Development: Together with Healing Across the Divides staff and board members, create and update our marketing and communications strategy.
• Campaign Concept and Design: Develop unifying campaign concepts for our three key campaigns per year and any occasional emergency campaign.
• Content Creation: Produce assets, including video(s) (for digital, and streaming platforms), graphics, social media content (Substack, Facebook, Twitter, Instagram, and Linkedin), print materials, and toolkit(s) to guide the implementation of the campaigns. Determine relevant cadences for various channels.
• Media Planning and Buying: Recommend and execute a paid media plan for reaching our target audiences effectively.

Target Audience

• Those interested in issues in the Middle East who can amplify HATD messaging
• Current and prospective donors
• Institutional partners

Proposal Requirements

Interested agencies or individuals should include the following in their proposals:

• Agency/ IndividualOverview: Introduction to you/ your agency, including relevant experience and team bios.
• Case Studies: Examples of similar campaigns, particularly for nonprofits or youth-focused organizations.
• Proposed Approach: Outline how you would tackle this project, including a timeline and deliverables.
• 12-month budget estimate: Cost breakdown aligned with the scope of work. Agencies are encouraged to propose cost-effective solutions.
• Two references from previous or current clients

Timeline

• RFP Issued: October 1, 2025
• Proposal Deadline: December 1, 2025 – to include references
• HATD review and interviews with finalists: December 2-10
• Notification to successful candidate: December 15, 2025
• Agency Kickoff: January 5, 2026

Evaluation Criteria

Proposals will be evaluated based on:

• Creativity and alignment with Healing Across the Divides’ mission.
• Demonstrated experience with clients with similar goals and objectives
• Team members involved, roles, and biographies
• Budget feasibility
• References and client feedback

Submission Instructions

Please submit proposals no later than December 1, 2025.

For questions, additional information, and submissions, contact: Norbert Goldfield, M.D. Executive Director, Healing Across the Divides, Inc at norbert@healingdivides.org.