Manager, Membership Growth

POSITION SUMMARY

The Manager, Membership Growth will support the launch of the Lucas Museum’s inaugural membership program—overseeing the strategic planning and execution of membership acquisition and engagement initiatives. This position reports directly to the Director of Membership and Development Operations.

The primary objectives for this role are to (1) acquire new members (local and national/international), (2) maximize member engagement through communications and events, and (3) ensure a best-in-class member experience to support the department’s membership revenue and retention goals. The Manager, Membership Growth will be responsible for meticulously managing all membership campaigns across multiple channels, including direct mail, email, paid social, and onsite.

Candidates must be comfortable operating in a fast-paced, start-up environment. This role requires an action-oriented and highly adaptable leader who can make plans and decisions based on available information and iterate as new insights emerge—without losing momentum.

The position will supervise and mentor the Coordinator, Membership Experience (to be hired in 2026). Works closely with Development, Marketing, Special Events, Visitor Experience, Digital, Design, and Retail.

RESPONSIBILITIES

• Develop campaigns and tactics to drive member acquisition and engagement, laying out the groundwork for long-term loyalty and advocacy (building retention and lifetime value)
• Supervise and mentor Coordinator, Membership Engagement, who will handle member services (emails and phone) and support the execution of member events and engagement efforts
• Primary stakeholder for membership direct mail, e-marketing, and web efforts
• Work with internal and external stakeholders to create, write, and implement specific membership marketing strategies, such as direct mail acquisition, upgrade, and renewal efforts, on-site promotions, brochures, paid social ads, and online incentives
• Own online member journey, including member newsletters, event invitations, automated flows, triggered campaigns, membership conversion, and lifecycle journeys (acquisition, onboarding, engagement, renewal, and win-back)
• Work with Special Events to plan and execute all member events
• Serve as point person for the Visitor Services team, ensuring onsite membership upsell and customer service meets and exceeds set standards of excellence
• Track membership revenue and other KPIs to inform strategy and pivot as needed
• Assist with special projects or other departmental responsibilities and tasks, as assigned

QUALIFICATIONS

Education & Experience

• Bachelor’s degree preferred or equivalent experience
• 5+ years marketing and/or communications experience
• Membership experience at a museum or cultural institution

Knowledge

• Attention to detail and strong organizational
• Excellent interpersonal and communication skills, especially in writing
• Experience with marketing and event ideation and logistics
• Ability to create systems and processes
• Comfort with data and analytical

Skills

• Expertise with Tessitura (strongly preferred) or similar CRM
• Proficiency in Microsoft tools (Excel, Word, Teams, OneDrive, Planner)
• Experience working with email software such as Prospect 2 is a plus
• Experience using project management tools (Airtable, Trello, etc.) preferred

Abilities

• Ability to work independently and in a collaborative team environment across multiple programs and departments.
• Demonstrated ability to prioritize and successfully execute competing tasks/projects in a fast-paced ever-changing environment
• Comfortable working in a startup environment

At The Lucas Museum of Narrative Art, we offer comprehensive benefits to fulltime employees, including medical, dental, vision coverage, and employer-sponsored life/AD&D and long-term disability coverage.

Employees also have access to an Employee Assistance Program and various voluntary benefits such as medical, dependent care, parking, and transit FSAs.

Furthermore, we provide a competitive vacation time policy and an employer-sponsored Health Reimbursement Arrangement and Lifestyle Spending Account to eligible staff, along with wellness opportunities year-round.