JOB PURPOSE:
The purpose of this job is three-fold:
1) to increase enrolment of students in the school; 2) to raise funds for scholarship
fund and school projects; and 3) to improve branding and marketing of the
school. Internally and externally.
The Resource Development/Fundraising Officer has to develop a resource development plan which includes an enrolment improvement strategy, a fundraising strategy and to design and execute
a branding and marketing plan for SFCS.
This position involvesthe planning and execution of projects and activities that will in the short-
and long-term increase enrolment, and raise funds for the school. This position
will provide a direct impact on customer (prospective and existing students/ parent)
satisfaction to deliver on reasonable internal and external customer and
sponsor/donor expectations that translate into positive financial results for
the school.
KEY TASKS:
General
Prepare a resource development plan which includes a branding, marketing and fundraising plan with targets, activities, deliverables and a budget.
Lead the implementation of the
resource development plan including designing and executives’ strategies in the
resource development plan.
Identify and pursue new clients & sponsors/
donors and opportunities to raise funds for the school (individual, corporate,
grant, foundations etc)
Orient and train SFCS staff on the newenrolment, fundraising and branding and marketing strategy.
Resource Development, Marketing, Fundraising
Pro-actively hunt for target Parents and establish as well as follow through communications with
those who will benefit from our Services and those SFIS will benefit from their
service
Develop multi-tier elationships to grow students’ populations as well as sponsor and donor based
Build referral and lead generation network with existing parents and alumni and sponsors
Input into and implement school brand strategy
Ensure SFCS on line presence (website, what’s app, social media platforms align to new resource development,branding/marketing and fundraising strategy.
Forecast short- and long-term enrolment and business potential
Adopt a hands-on approach in monitoring the implementation and execution of marketing programs
Customer/Sponsor / Donor Relationship Management
Increase frequency of engagement with new and existing parents and donors.
Carry out research, formulate marketanalysis and deliver accurate reports
Serves as a lead facilitator bothinternally and externally for projects
Develop and manage clientcommunication tools such as corporate website, newsletters,
JOB PURPOSE:
The purpose of this job is three-fold:
1) to increase enrolment of students in the school; 2) to raise funds for scholarship
fund and school projects; and 3) to improve branding and marketing of the
school. Internally and externally…
Your CV or resume
Cover letter