Multimedia Pack Leader (US Only)

Summary:

This position will play a large role in integrating Path of Hope branding with all outgoing digital marketing to varied target markets. They will communicate closely with the Digital Marketing Pack to present a unified message and overall strategy.

Key Results Area #1 - Leadership

• Upholds and models Core Values
• Strives for continued education
• Leads and mentors the team leaders under Multimedia Pack
• Web
• Dog Ads
• Branding
• Merch Store
• Works with other Marketing and other Pack Leaders as necessary

Key Results Area #2 - Overall Branding and Messaging

• Works with the Chief of Marketing to create cohesive messaging across several communication conduits
• Upholds Rescue brand, feel and mission
• Final say in content creation 
• Disseminating and adapting content across different teams

Key Results Area #3 - Digital Marketing Strategy

• Aware of Rescue goals and campaigns
• Increases audiences and enrollment 
• Segment and separate target markets based on goals