Volunteer Digital Marketing Specialist

Job Title: Volunteer Digital Marketing Specialist

Organization: The Observatory

Website: https://observatory.wiki/

Location: Remote/Online

Commitment: Flexible

Duration: Ongoing

Position Type: Volunteer (credits available for students)

Overview:

The Observatory is a world-class wiki encyclopedia and life guide, freely available to the public. Our mission is to illuminate the critical issues of our time through expert analysis, in-depth research, and accessible knowledge. Powered by a global network of partner experts and organizations, the Observatory is an evolving, trusted resource for anyone seeking to better understand the world around them.

The Observatory seeks dedicated Volunteer Digital Marketing Specialists to join our team and play a crucial role in identifying and executing strategies to expand the presence of our original content.

Position Summary:

As a Volunteer Digital Marketing Specialist, you will play a key role in expanding the Observatory’s reach, engagement, and impact across digital platforms. You’ll help develop and execute digital marketing strategies that drive awareness, grow our audience, and promote our knowledge-driven initiatives. This is a unique opportunity to apply your digital skills to a purpose-driven cause with global implications.

This is an excellent opportunity for individuals passionate about journalism and eager to contribute to meaningful storytelling, expert analysis, and fact-based reporting.

Key Responsibilities:

• Develop and implement digital campaigns to increase awareness, readership, and engagement

• Manage and grow the Observatory’s presence on social media platforms

• Execute comment marketing campaigns to engage with various audiences and promote specific articles that would be interesting to particular groups/topic channels (e.g., Reddit, Discord, Quora, YouTube, TikTok, etc.)

• Collaborate with editors and subject experts to promote newly published content

• Analyze performance data to refine outreach strategies

• Assist with SEO and content marketing efforts to boost visibility

• Support email marketing initiatives and newsletter campaigns

Qualifications:

• Experience in digital marketing, social media strategy, or content promotion

• Strong communication skills and the ability to distill complex ideas into compelling messaging

• Passion for public education, knowledge-sharing, and global issues

• Ability to work independently and meet deadlines

• Commitment to the Observatory’s mission and values

Preferred Skills:

• Familiarity with tools like Google Analytics, Mailchimp, Canva, Hootsuite, or similar

• Familiarity with content management systems (CMS) or online publishing platforms

• Specific interest in or knowledge of one or more academic subjects

Benefits:

• Opportunity to contribute to a high-impact, mission-driven project

• A collaborative, inclusive virtual volunteer community

• Professional development through meaningful, hands-on experience

• Enhance your resume and build professional connections

• Networking opportunities within the media and journalism industry

• Opportunity to work with a diverse and passionate team

• Learn about a wide range of topics

• Secure recommendations for prospective employers

• Flexible hours to fit your schedule

• Credits for students

If you’re excited about using your digital marketing talents to make knowledge more accessible and empower public understanding, we’d love to hear from you. We encourage you to apply for the Volunteer Digital Marketing Specialist position at the Observatory.

Apply today and help build the future of free public knowledge.

How to Apply:

To apply, send a brief cover letter and resume to info@observatory.wiki. We look forward to welcoming you to our growing team.