Manager of Marketing & Development

About the Museum of Sonoma County

The Museum of Sonoma County is a dynamic cultural institution located in the heart of downtown Santa Rosa. With a mission to inspire and engage people of all backgrounds, the Museum features permanent and rotating exhibitions, rich educational programs, and public events. Too long a well-kept secret patronized mostly by a loyal group of aficionados, the Museum is poised to serve a much larger and wider audience. We aspire to take our place as an anchor cultural institution, a destination and economic asset for the City of Santa Rosa, Sonoma County and the entire North Bay region.

Key Responsibilities

Marketing & Communications (50%)

• Develop and execute annual marketing and communications plans to build visibility and awareness of the Museum, promote exhibitions, events, and programs across digital, print, and media channels.
• Develop and manage the Museum’s brand identity, collaborating with staff to create a coherent, consistent approach and to make the Museum known in the community and beyond.
• Oversee and manage website, e-newsletters, social media, press releases, and promotional materials.
• Cultivate relationships with media outlets and manage communication strategies to secure coverage, earned media and to create buzz.
• Serve as liaison with City and County tourism agencies, as well as other potential partners in promoting visitation to the museum and the region.
• Develop and manage the marketing budget to ensure effective allocation of resources.
• Leverage appropriate analytic tools to analyze and report on performance metrics and guide strategy.
• Ensure marketing initiatives reach and connect with the wider community.

Development & Fundraising (50%)

• Work with the Executive Director, contract development consultant, staff and Board of Directors to develop and implement annual and long-term fundraising strategies to support operational and programmatic goals, and financial health of the organization.
• Support and help manage individual giving programs, including donor cultivation, stewardship, and annual appeals.
• Lead membership development and engagement initiatives to grow membership and retain members, and to build a pipeline of membership and donors.
• Plan and execute fundraising and donor events in collaboration with staff and Board.
• Oversee and manage the growth and maintenance of accurate donor and membership records in the Museum’s CRM system.
• Oversee analysis and reporting on performance metrics to guide strategy.

Qualifications

• Bachelor’s degree in marketing, communications, or relevant field preferred. Additional relevant education and/or training a plus.
• Minimum three years of relevant experience in Marketing & Communications, Public Relations and/or non-profit fundraising.
• Outstanding written and verbal communication skills with a demonstrated ability to craft compelling narratives. Bilingual in Spanish strongly preferred.
• Ability to work independently and collaboratively in a small, team-oriented environment.
• Adept at using and learning software systems and digital tools.
• Proficient in digital marketing.
• Experience or demonstrated ability to learn quickly to work with CRM/donor database systems; comfort with managing data and segmentation desired.
• Strong organizational skills, attention to detail and ability to manage multiple priorities and deadlines.
• Experience with event planning and community partnerships is beneficial.
• Passionate about the opportunity to develop the Museum’s brand as a gathering place and destination in Downtown Santa Rosa, and to contribute to the civic and cultural landscape of Sonoma County.

Compensation & Benefits

• Salary Range: $75,000–$80,000 annually, commensurate with experience.
• Medical, Dental and Vision insurance - 80% covered for employee 0% for dependents.
• Sick and vacation pay.
• Professional development opportunities.
• Bereavement pay.
• 11 Paid Holidays.

Work Environment & Physical Requirements

• Work is performed in a professional open office environment within the museum facility, with frequent movement throughout exhibition and event spaces.
• Position requires frequent sitting (60%), standing (30%) and walking (10%).
• Must have close visual acuity to prepare and analyze data, view a computer monitor, and read printed materials.
• Manual dexterity is required to operate standard office equipment such as computers, phones, copiers, etc.
• Occasional lifting, carrying or moving objects up to 25 pounds (event materials, signage, and displays).
• Must be able to bend, reach and perform light physical activity associated with event set up and onsite and offsite promotions.
• Work hours will include some evenings, weekends and holidays as needed for museum activities and events.
• Noise levels are typically moderate but may be higher during public events or exhibit installations.

Mission & Values Alignment

• The ideal candidate will share the Museum’s commitment to community, inclusion, and creativity and will bring a collaborative spirit and enthusiasm for connecting people to art, history, and culture.

Equal Employment Opportunity

The Museum of Sonoma County is an equal opportunity employer and does not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected status. This job description outlines general duties and may be subject to change based on organizational needs.

Medical, Dental and Vision insurance - 80% covered for employee 0% for dependents.

Sick and vacation pay.

Bereavement pay.

11 Paid Holidays.