Irrational Capital

Irrational Capital is an investment analytics and research firm quantifying the statistical link between corporate culture and equity performance. Led by renowned behavioral economist Dan Ariely and his co-founder David van Adelsberg, we seek to transform the often-anecdotal views about the importance of corporate culture into investable and systematic strategies based on what we’ve coined the Human Capital Factor®. Our rigorous and data-driven research demonstrates that sustainable equity growth can be achieved by empowered, engaged workers operating in a supportive and collaborative environment.