Director of Marketing

The Director of Marketing leads all marketing and communications functions for the Hult Center, with responsibility for managing staff, external vendors, and promotional strategy for both “Broadway in Eugene” and other Hult Presents programs. The position is responsible for managing the marketing team and supervising the Marketing Manager, overseeing daily team operations, marketing campaign development, budgeting, and external partnerships. The Director makes decisions that directly affect the success of income-generating programs and is responsible for the development and execution of advertising, media and PR strategies, including digital and traditional ad placements, inventive content creation, and community marketing engagement. Often these strategies are in conjunction with external production partners. The role involves both strategic planning and operational management. In addition, as a member of the senior leadership team, the Director of Marketing participates in overall strategic planning and cross-departmental coordination. This position reports to the Hult Managing Director.

The ideal candidate for the Director of Marketing is a dynamic and visionary leader with a passion for the performing arts and a proven track record of designing inventive, effective, audience-driven campaigns that elevate visibility and deepen community engagement. They are a clear communicator and strategic storyteller who thrives on collaboration—working seamlessly across departments both within the Hult Center and broader LRCS Division. Equally committed to team culture, they are a thoughtful mentor who actively uplifts and empowers their direct reports, fostering creativity, accountability, and professional growth. They lead with kindness and bring a blend of analytical insight and imaginative energy that reflects the spirit and ambition of a vibrant cultural institution.

Application Deadline: Friday, September 12, 2025, at 5 p.m. P.T.

Accepting Online Applications Only

Information on How to Apply

Classification: Manager 1

Salary: $44.83 - $60.52 Hourly/$93,246.40 - $125,881.60 Annually

The City of Eugene determines starting pay within the range based on relevant education and experience as provided by the applicant in their application materials. This process is consistent with the Oregon Equal Pay Act (OEPA).

Department, Division: Library, Recreation and Cultural Services - Hult Center

Position Information: Non-Represented, Exempt

Work Location: Hult Center for the Performing Arts, 1 Eugene Center, Eugene, OR

Schedule: Monday - Friday, 9:00 a.m. - 5:30 p.m. with occasional weekends and evenings per business need

Benefits: The City of Eugene offers robust and competitive benefits. For more information, select the Benefits Tab, or view benefits summaries as well as see information about all employee benefits.

Living & Working in Eugene: Information about living in Eugene, how the City of Eugene operates, and more can be found on our website.

Examples of Duties Performed - Duties may include but are not limited to the following

• Oversee and mentor the marketing team, including supervision of staff, daily workflow management, and performance development.
• Direct, create, review and approve all marketing and communications campaigns related to Hult programming to ensure brand alignment, creativity, and effectiveness.
• Participate in cross-departmental coordination with Programming, Community & Creative Learning, Ticketing and Operations teams to ensure consistent messaging and collaborative planning.
• Direct and execute comprehensive and timely marketing and communications strategies for the Broadway in Eugene series, including campaign development, implementation, and performance tracking, in collaboration with our Broadway partners.
• Contribute to organizational strategy as a member of the Director-level Senior Leadership team, providing insights into patron behavior, performing arts trends, and integration with citywide marketing efforts (LRCS).
• Manage relationships with external vendors, consultants, designers, and marketing partners to ensure timely and high-quality deliverables.
• Guide the team in executing content strategy and patron communications across all platforms, including community outreach, stepping in to perform these duties as needed.
• Represent the organization professionally in industry and marketing associations, building peer networks and staying informed on best practices.
• Oversee marketing budget planning and administration, ensuring fiscal responsibility and alignment with departmental goals.
• Actively supports and respects diversity in the workplace.
• Performs related and other duties as assigned.

To view detailed information on the duties, knowledge, and abilities that may be expected for this position, please see the classification: Manager 1

Qualifications

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes with relevant transferable skills from a variety of sources and experiences. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

When screening your application, the City will consider an equivalent combination of relevant education and experience which provides the applicant with the knowledge, skills, and abilities required to meet minimum qualifications for this position.

Minimum Qualifications

Experience:

Five years of professional Marketing experience developing, implementing, and managing programs, projects, and/or personnel functions within a performing arts setting, including two years in a full supervisory role.

Education:

Bachelor’s degree from an accredited college or university with major course work in Marketing, Communications or related field(s).

Background

Must pass a background check.

The ideal candidate will have the following knowledge, skills, and abilities

Knowledge

• Current marketing theories, principles and practices across digital, print, and experiential/outreach platforms
• Campaign development for performing arts or live entertainment audiences
• Audience development strategies, including those focused on acquisition and retention
• Branding and storytelling principles that span multiple genres of performing arts
• Social media and content strategy tools and trends; Media buying, promotions, and public relations for cultural events
• CRM and email marketing platforms (e.g., WordFly, Tessitura, etc.); as well as Adobe and Microsoft Office suites
• Analytics tools and marketing KPIs (e.g., Google Analytics, social media insights)
• Ticketing and box office dynamics in relation to marketing campaigns and needs
• Budget development, financial oversight, and detailed accurate financial reporting
• Staff goal setting, mentoring, performance measurement and evaluation methodologies

Abilities

• Lead, inspire and uplift a marketing team while fostering individual growth and accountability
• Translate strategic goals into clear, creative marketing plans and campaigns
• Collaborate effectively across departments (e.g., Programming, Community & Creative learning, Ticketing) within the Hult, as well as in the City, and with other community organizations
• Manage multiple projects simultaneously under tight deadlines and shifting priorities, with humor and grace
• Craft compelling narratives that resonate with diverse communities and stakeholders
• Build and maintain productive relationships with media, vendors, and community partners
• Analyze and respond to audience data and trends to inform marketing decisions
• Communicate clearly and persuasively, both in writing and in person – verbal presentation skills are necessary
• Represent the organization in professional marketing settings with diplomacy and enthusiasm
• Maintain a high standard of accuracy, quality, and attention to detail in all work
• Work varied hours, including evenings, weekends and holidays

Supplemental Information

Non-Represented Retirement Program

Upon eligibility, the City will contribute an employee contribution of 6%, as well as the employer contribution, to a retirement program administered by the Oregon Public Employees’ Retirement System (PERS). In addition, the City will pay a 3% contribution to a deferred compensation program if the employee contributes at least 1%. From January 1, 2020, through December 31, 2034, most retirees may work for a PERS-participating employer for an unlimited number of hours while continuing to receive their pension benefit based on HB 2296. If you have questions about your specific situation, including any restrictions to hours, please refer to the PERS: Work After Retirement.

What to Expect from our Selection Process

Applicants are screened based upon their relevant knowledge, abilities, skills, experience, and training. The selection process varies according to the position and can include such things as screening of supplemental questionnaires, written or skill tests, ability or fitness tests, interviews, and assessment processes. In addition, background investigations and records checks may be required. Some positions also require applicants to have a psychological evaluation and/or physical examination and a drug test prior to employment. Marijuana use is evaluated consistent with current state law regulations. PLEASE NOTE: Once the posting closes, the process can take 4-6 weeks to complete.

Diversity, Equity, and Inclusion

The City of Eugene is committed to a respectful work environment. We value the cultural, educational, and life experiences of each employee. We believe that a diverse workforce enables us to deliver culturally responsive services to all members of our community. As part of our commitment to diversity, equity, and inclusion we desire to welcome, respect, and create a sense of belonging for a wide range of identities and experiences in our workforce. Women, people with disabilities, and persons of color are strongly encouraged to apply.

The City of Eugene complies with the Americans with Disabilities Act of 1990. Any applicant with a qualified disability under the Americans with Disabilities Act may request accommodation by contacting an employment coordinator at (541) 682-5061.

In compliance with the Immigration Reform and Control Act of 1986, the City of Eugene will request all eligible candidates who accept employment with the City to provide documentation to prove they are eligible for employment in the United States.