Communications Manager, America Saves

The Consumer Federation of America (CFA), one of the nation’s leading nonprofit consumer advocacy organizations, seeks a full-time Communications Manager. The Manager will create, schedule, and publish content across various outlets that advances our mission and resonates with our audience. The Manager’s main duties will include the creation, scheduling, and publishing of America Saves and Veteran Saves content. This position will include marketing brainstorming, collaboration, and marketing campaign management, ensuring every project advances the America Saves mission and resonates with our audience.

This is a hybrid position and requires residence in the Washington, D.C. or surrounding area.

About CFA

The Consumer Federation of America is an association of non-profit consumer organizations that was established in 1968 to advance the consumer interest through research, advocacy, and education. Today, over 200 of these groups participate in the federation and govern it through their representatives on the organization’s Board of Directors.

CFA’s members are a diverse group of national, state, and local organizations that serve consumers in many ways. They are the foundation of the organization and provide support for many of our public policy and consumer education efforts.

About America Saves

America Saves is a national campaign of CFA that helps individuals take control of their finances, reduce debt, and build a habit of saving. The program supports everyday Americans, including low- to moderate-income Americans, Veterans, transitioning service members, and military-connected families through inclusive messaging, digital outreach, strong partnerships, and practical tools. America Saves encompasses Veteran Saves, America Saves at Work, America Saves Week and Young Savers.

The Communications Manager works in collaboration with the Director and Program Managers to ensure these programs remain impactful, timely, and accessible across all communications platforms.

Responsibilities

Content and Resource Creation

• Develop, edit, and manage multi-channel content including blog posts, toolkits, checklists, webinars, social copy, email, podcasts, and video.
• Collaborate across teams to turn data, ideas, and research into digestible, engaging branded communications.
• Design one-pagers, infographics, resource packets, awards, web content, and graphics for email and social media.

Marketing Communications

• Develop and execute marketing strategies for America Saves and Veteran Saves campaigns in collaboration with the team.
• Develop communications strategy for all external platforms; manage social, email, and web content calendars, analytics, and performance reporting to inform ongoing strategy and improvement. Provide leadership with updated analytics monthly to be shared with CEO and board members.
• Create and schedule engaging static and video content, developing unique content for each platform that best aligns with the platform audience.
• Monitor trends, foster engagement, and manage online communities.
• Plan, create, and send monthly email communications to partners and savers, typically 8-10 emails per month.
• Develop and implement strategies for organic digital outreach and nurture savers and partners via email.
• Manage email segments and drip campaigns, track engagement, and analyze campaign performance to optimize effectiveness.
• Manage paid advertising tactics from inception to completion, including strategy development, timelines, optimizing advertisements while in market, monitoring project budgets, and developing analytic reports of performance. Develop and manage the advertising budget in coordination with leadership.
• Produce and edit podcasts; coordinate workflow from idea to publishing.
• Support, create, and integrate video into overall content strategy.
• Support and create marketing content for CFA Advocacy including meeting and events. Provide on-site support as needed.
• Serve as subject matter expert for America Saves-managed web pages; ensure domains are functioning properly, edit and update web pages, implement SEO strategies to increase traffic, create new toolkits or resources when requested by team, train colleagues, and troubleshoot issues as they arise, coordinating with external contractors when needed.
• Upload, update, and manage articles, resources, and media on AS websites.
• Ensure resource packets are created and distributed quarterly.
• Support the development process of external-facing partner and saver webinars through slide and script creation. Serve as technical support for presenters during events.

Project Management

• Serve as the connective tissue between ideas and execution, driving projects from concept to completion across teams and channels.
• Create project timelines, assign tasks, monitor progress, and ensure deadlines are met for campaigns, workshops, and special projects.
• Prevent bottlenecks by managing content calendars and campaign workflows.
• Engage in collaboration throughout brainstorming, copywriting, design, scheduling, publishing, and post-campaign follow-up.

CRM and Audience Engagement

• Serve as subject matter expert for America Saves-managed CRM; ensure all systems are up-to-date and active, train colleagues, and troubleshoot issues as they arise, coordinating with external contractors when needed.
• Implement CRM strategies to improve audience retention and loyalty.
• Maintain and update customer data for accurate communications.
• Analyze audience behaviors and feedback to refine outreach and improve experience.
• Manage all facets of America Saves pledge data, including but not limited to completing all embeddable pledge requests for partner organizations, maintaining/updating pledge communications, and providing regular reports to the team on the most engaged partners, popular pledge types, and abnormal pledge data.

Collaboration and Continuous Improvement

• Work with internal teams and external partners/contractors to develop high-quality, mission-aligned content.
• Present findings, new projects, and staff reports.
• Collaborate with CFA staff to amplify research and advocacy efforts for America Saves and Veteran Saves audiences.
• Stay up to date on industry trends and emerging technologies.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or related field, or equivalent experience.
• 5+ years’ experience in content marketing, digital communications, or similar roles.
• Strong project management skills with experience using project management tools.
• Excellent copywriting, editing, and proofreading skills.
• Demonstrated experience managing social media and email marketing platforms.
• Proficiency in basic graphic design (e.g., Canva, Adobe Creative Suite) and video/podcast editing tools a plus.
• Familiarity with CRM systems and website CMS.
• Highly collaborative, proactive, organized, and able to juggle multiple projects at once.
• Passion for America Saves mission and values, with a commitment to inclusive, non-shaming, people-first communication.
• Ability to develop and implement strategic plans.
• Experience working with nonprofit advocacy-oriented membership organizations.
• Demonstrated commitment to public interest advocacy.
• Self-motivated, hardworking, and a team player.
• Effective communication skills, including written, interpersonal, and verbal.
• Excellent presentation skills.

• 100% employer-paid health care, dental, vision, and long-term disability insurance.
• Three weeks paid vacation to start and three personal days.
• Federal holidays.
• Generous paid sick leave.
• 401(k) retirement plan with employer contribution.
• Hybrid position with two days in the office and three days work from home per week.