Digital Marketing Director (US Remote)

The Role

As Digital Marketing Director (US) you will lead our US marketing strategy, making sure our campaigns are not just seen, but felt. You'll build and run high-impact digital, email and paid media programs that mobilize supporters, grow audiences, and put Slingshot in front of the people who can shift this fight.

You'll work closely with our global team, but with the autonomy to localize and innovate for the US context - ensuring every piece of content, every email and every ad campaign resonates, drives action, and delivers ambitious, measurable outcomes. You will know how to leverage cultural moments that help to seed marketing narratives among targeted audiences, and influence them to act.

In this role you will manage a Digital Marketing & Social Media Manager to help drive engagement across our marketing and social activities in support of our campaign efforts.

This is a remote position based in the US.

What You'll Do

Digital strategy & execution

• Design and implement bold, high-impact digital and social media strategies tailored to US audiences, reaching diverse and varied communities.
• Drive paid media campaigns (primarily META and other key platforms), ensuring ROI and audience growth.
• Use data, testing and insights to evolve strategies and stay ahead of trends.
• Localize global campaign moments for the US market without losing the force of the original idea.
• Own the US marketing calendar and make sure it lines up with campaign and creative plans.

Email & CRM

• Lead segmented email marketing campaigns that drive engagement, action and donor conversion.
• Build automations and journeys that nurture supporters through the funnel.
• Constantly refine audience segmentation and personalization.
• Partner with fundraising to make sure marketing and giving journeys reinforce each other.

Content & storytelling

• Oversee creation of disruptive, compelling and on-brand digital content (copy, visuals, video).
• Craft impactful storytelling and copywriting that inspires, provokes and mobilizes.
• Ensure consistency and quality across all channels.
• Brief and work closely with our creative team to turn campaign strategy into work that travels.
• Cultivate influences relationships, partnerships and collaborations that deliver innovative story telling and expand audience reach and engagement.

Analytics & optimization

• Monitor KPIs across social, email and digital campaigns.
• Produce actionable insights from analytics to inform strategy.
• Use performance data to test, iterate and continually improve.
• Report clearly to leadership on what is working, what is not, and what you are changing as a result.

Leadership & collaboration

• Build and mentor a Digital Marketing & Social Media Manager.
• Collaborate closely with global colleagues to align strategies, share learnings and identify opportunities.
• Ensure US digital campaigns amplify and complement Project Slingshot's global campaigns.
• Manage agency, freelance, influencer and platform relationships in the US market.

Paid time off, paid holidays, pension contribution