Manager, Digital Fundraising

The Role: The Digital Fundraising Manager will oversee and execute the Center’s comprehensive digital fundraising strategy. Working closely with the Digital Communications Team and supported by an outside vendor, the manager will be responsible for creating high-quality content, ensuring that digital revenue targets are met and that our donor audience continues to expand.

The Digital Fundraising Manager will be based in the New York City  or Washington D.C. office in a hybrid model of 3 days working in-office, 2 days working from home. Covid-19 Vaccination is required for all U.S.-based employees of the Center.

Primary Responsibilities:

• Works with Development, Digital Communications and Program teams to execute high-level digital fundraising strategy including campaign calendar, cadence, target audience, and platform as part of a broader organizational marketing strategy.
• Manages day-to-day tactical campaign execution to ensure strong growth of digital revenue.
• In collaboration with the Director, Individual Giving, sets the annual online revenue goals and is responsible for meeting those goals.
• Proactively manages and collaborates with external vendors and consultants to ensure contract deliverables are met.
• Serves as knowledge base and primary point of contact for eCRM management.
• Writes, builds and deploys emails, donation pages, SMS messages and other digital engagement assets.
• Implements and monitors testing, metrics and analysis of digital fundraising and constituent cultivation campaigns.
• Collaborates with other members of the Development team, including Major Gifts and Planned Giving to coordinate messaging, share metrics, and develop integrated strategies.
• Integrates online messaging/communications with direct response campaigns to ensure messaging cohesiveness and coordination across the organization.
• Ensures all digital fundraising content goes through the appropriate review process to make certain accuracy of messaging and brand alignment.
• Builds on the success of the current digital programs by utilizing data analytics to grow the donor base and net revenue.
• Generates and monitors performance reports across web, email, social and CRM, to measure strategic outcomes and improve tactical processes in coordination with other established metrics.
• Makes strategic, data-driven decisions to drive channel optimization, including email segmentation, web layout and paid ad targeting.
• Works closely with the Communications and Marketing teams on the administration and development of website and social channels as related to fundraising efforts.
• Manages strategy, testing and implementation for donation form optimization.

Qualifications:

• 8+ years experience working as part of a dynamic digital fundraising program.
• Hands-on experience with an eCRM, EveryAction/Bonterra preferred.
• Broad knowledge of industry best practices, standard operating procedures, and new approaches to digital fundraising, system integration, and organizational efficiency.
• Familiarity with reporting, testing, and optimization tools, including Google Analytics, Facebook Analytics, and others.
• History of experience that highlights creativity, self-motivation, resourcefulness, and initiative.
• Demonstrated critical thinking skills to analyze data and understand its relationship to the overall fundraising objectives and ability to provide a written assessment.
• Excellent communication and interpersonal skills; strong writing, editing and proofreading skills.
• Use sound judgement and discretion in handling and securing confidential information, as well as ability to conduct oneself in a highly professional manner.
• Ability to work well both as part of a team and independently in a fast-paced, team-oriented, and goal-driven environment.
• Strong organizational skills with ability to manage multiple tasks that have competing and demanding deadlines.

• Health: The Center pays up to 95%* of the premium for a comprehensive health insurance plan with no in-network deductible and best-in-class reproductive healthcare coverage, including infertility. The Center also offers Dental and Vision coverage. (* % may differ in various countries)
• Flexibility: The Center currently operates in a hybrid model, allowing staff to work 3 days in the office and work 2 days from home
• Well-being: The Center offers resources to help prevent and recover from burnout through different programs that enable mental, physical and community well-being. The Center offers generous leave including paid parental leave, personal days, vacation, and sick leave. We are also closed the last week of December to allow staff to spend time with their loved ones.
• Growth: You will be working with and learning from some of the top legal and operational minds, all passionate about the mission of advancing reproductive rights around the world. You will also be eligible for a stipend to use towards professional growth.
• Global: You will get a front-row seat to update on the fight for reproductive rights in the global space. You will also have access to Employee Resource Groups to connect to colleagues that share similar interests/backgrounds/views.
• Investment: After the first year of employment, the Center will contribute 7.5%* of your annual salary to a 401(k) (* only applicable in US and Kenya)