Marketing Manager

About the Annapolis Maritime Museum & Park

The Annapolis Maritime Museum & Park (AMM) educates youth and adults about the area’s rich maritime heritage and the ecology of the Chesapeake Bay through hands-on experiences, exhibits, and community programs. With two waterfront campuses, AMM offers a wide range of programs and experiences—from museum exhibits and education programs to concerts, special events, and sailing excursions aboard the historic skipjack Wilma Lee.

Position Overview

The Marketing Manager is responsible for executing the Museum’s marketing and communications strategy to increase awareness, engagement, and participation across all AMM programs and offerings. This role is ideal for a creative, results-driven professional who is comfortable taking a strategy and independently executing all aspects of a marketing plan—from digital campaigns to print collateral.

The Marketing Manager will oversee day-to-day marketing operations, develop promotional materials, and create compelling content that drives attendance and revenue for AMM’s exhibits, education programs, summer camps, Wilma Lee cruises and charters, Box of Rain program, venue rentals, and community events such as the Tides & Tunes and September Sunsets concert series. The position also supervises a seasonal marketing intern.

Key Responsibilities

• Execute the annual marketing and communications plan to promote AMM’s programs, events, and initiatives.
• Develop and manage marketing campaigns across digital, print, and social media platforms.
• Create engaging content for AMM’s website, email newsletters, press releases, and social media channels.
• Design or coordinate the creation of marketing collateral including brochures, flyers, signage, and event materials.
• Manage AMM’s brand presence and ensure consistent messaging across all communications.
• Collaborate with program, education, and events staff to understand priorities and develop marketing strategies that meet organizational goals.
• Track and report on marketing performance metrics, including campaign effectiveness and audience engagement.
• Maintain and grow AMM’s email list and social media followers to strengthen community engagement.
• Support public relations efforts and media outreach.
• Manage photography, video, and digital asset libraries.
• Supervise and mentor a seasonal marketing intern.
• Maintain AMM website through executing minor text edits in Elementor and managing an agency to action larger updates. Maintain SEO on site through leveraging tools such as Yost.
• Develop and maintain partnership with local media and tourism partners.
• Manage agencies and creative partners for asset development and campaign execution.
• Track and manage marketing budget for all departments.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field.
• Minimum 5 years of relevant marketing experience, preferably in a nonprofit, museum, or cultural organization.
• Proven ability to execute marketing campaigns and manage multiple projects independently.
• Strong writing, editing, and storytelling skills.
• Proficiency in digital marketing tools (email marketing, social media platforms, website CMS, and analytics).
• Basic graphic design skills (Adobe Creative Suite or Canva) preferred.
• Experience with CRM or email systems such as Constant Contact, Mailchimp, or similar.
• Ability to work both independently and collaboratively in a fast-paced, mission-driven environment.
• Enthusiasm for AMM’s mission and comfort working in a waterfront, maritime setting

What We Offer

• Creative and collaborative work environment on the Chesapeake Bay.
• Opportunity to contribute to a growing, mission-driven organization.
• Exposure to diverse projects—from education programs and concerts to exhibitions and community events.
• Hands-on professional development and opportunities to expand skills across digital marketing, event promotion, and community outreach.

Healthcare, 401(K) matching, PTO