Senior Marketing Manager

Organization Overview:

Tens of millions of people in the U.S. live with chronic financial insecurity, inadequate savings, and no meaningful wealth, with deeply harmful consequences for themselves, their children, families, communities, employers, and the economy.

Black, Latin, and women-led households disproportionately experience financial insecurity due in large part to longstanding, systemic racism and gender discrimination. Addressing these issues is critical to Commonwealth’s work of making wealth possible for all.

For over two decades, Commonwealth’s fundamental purpose has remained to create a stronger and more prosperous society where everyone has financial opportunity. Our work has enabled over 2 million people to save nearly $8 billion on a path to greater financial security and wealth. We are now embarking on a new 4-year strategic plan that seeks greater impact and builds on our systems-focus to expand workplace benefits, strengthening partnerships with financial institutions and fintech partners, and exploring new frontiers like climate and generative AI.

Commonwealth strengthens the financial opportunity and security of financially vulnerable people by discovering ideas, piloting solutions, and driving innovations to scale. We understand broad change requires market players to act. That’s why we take a unique approach to collaborate with consumers, the financial services industry, employers, policymakers, and mission-driven organizations. The solutions we build are grounded in real life, based on our deep understanding of people who are financially vulnerable and how businesses can best serve them.

For more than 2 decades, we have moved employers to prioritize worker financial security, the financial service industry to bring products to market that better serve financially vulnerable people, and policymakers to pass legislation and take action to enable savings and financial security. To learn more about the organization, please visit buildcommonwealth.org.

Diversity of background and perspective are strengths that we value. We are committed to creating a diverse, dedicated, skilled, and collaborative environment, and we are proud to be an equal opportunity employer. Commonwealth recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected statuses.

Position Overview:

Commonwealth is seeking a Senior Marketing Manager (SMM) to join Commonwealth’s team. The role will be part of a passionate, highly cross-functional team dedicated to supporting Commonwealth’s mission of creating systemic change for people living with financial insecurity. This individual will also work closely with the Strategic Marketing Director, Senior Vice Presidents, Project Owners, Project Managers, and other members of the marketing team.

The Senior Marketing Manager will serve as the marketing project lead for two or more projects and is responsible for ensuring the communications strategy and its implementation are aligned with and moving forward the overall goals of the project. Specific responsibilities include: developing a marketing strategy to message and amplify specific project initiatives, creating a detailed marketing plan, and the development of content such as project briefs, research reports, infographics, blog posts, social media copy, etc., in partnership and close collaboration with the project team(s). This individual will work closely with the Strategic Marketing Director to ensure integration at an organizational and operational level of owned content and to develop strategy around PR and events/conferences.

The right person for this role has a roll up your sleeves/get the work done mentality. This role is a great opportunity for someone who can think strategically, has extensive knowledge about marketing best practices, thrives in a collaborative team, and makes decisions based on data. In this role, a best fit is someone who thrives as much in strategy planning as they do in operational execution. The SMM will project manage the communications plan execution and production implementation ensuring timely content publication and promotion. Please join us if you are looking to contribute to a fast-paced, social impact organization.

This is a temporary employment position for a 6 month period. The annual starting range for this position is $81,000 - 90,000. There is a strong likelihood of an employment extension to the one year mark based on performance and grant funding. A temporary evaluation process will be launched at the 5 month mark to provide notice and transition time if the employment agreement ends. If extended to one year, permanent placement will be considered based on performance and budget at that time.

Responsibilities:

• Support the marketing strategy, development, management, and production for two or more Commonwealth programs—ensuring that marketing goals are met and remain top of mind throughout the life of the project
• Create project-specific marketing strategy canvases and marketing plans, including communication of KPIs in partnership with Project Owner. Continuously update the plan with new information and ensure the project team is aligned with strategies
• Project manage and execute all aspects of the marketing plan, including content development, amplification plans, deployment strategies, and post-mortem activities; lead production management for projects and assets
• Act as marketing contact/liaison with external partners
• Liaise with the strategic marketing team members leading events, press opportunities, social media, and newsletter
• Write marketing copy for social media posts, newsletters, blogs, and other digital marketing assets
• Draft grant deliverables summary and contribute to funder trackers/reporting
• Actively promote continuous learning and improvement, utilizing marketing best practices and bringing that lens to every project
• Support research participant recruiting efforts and engagement as needed
• Communicate and partner with the strategic marketing team on PR and speaking opportunities
• Creatively problem-solve and collaborate with a small, results-oriented team to effectively keep projects on track toward both short-term milestones and long-term strategic objectives
• Contribute to a positive organizational culture with high optimism, appetite for learning, and eagerness to collaborate with colleagues.

Qualifications:

• Meet deadlines while also working collaboratively with team members
• Functions well under pressure in a fast-paced environment
• Brings a positive attitude, flexibility and a solutions-orientation to challenging situations
• Excellent verbal and written communication skills
• Exceptional project management experience, with the ability to manage various, complex projects concurrently, with a high degree of organization, attention to detail and flexibility
• Strong attention to detail and organizational skills to coordinate multiple project deliverables with diverse stakeholders
• Strong skills in Google Drive (Sheets, Docs, and Slides), Asana or similar project management tool, and Hubspot
• Strong analytical, organizational and prioritization skills.
• Proven ability to leverage strong interpersonal and conflict resolution skills to facilitate, negotiate, and influence complex issues and decisions
• Passionate about the mission of Commonwealth and driving social change through promoting financial security and opportunity for the financially vulnerable
• Excited about marketing and communications as a tool for influence and achieving social impact goals
• Experience in financial services, fintech, consulting or other B2B environment with complex product offerings for business leaders is strongly preferred
• Prior marketing/communications client agency experience strongly preferred