Communications & Engagement Manager

Virginia Capital Trail Foundation (VCTF)

Richmond, VA

Position Summary

The Communications & Engagement Manager plays a central role in advancing the mission of the Virginia Capital Trail Foundation by strengthening brand visibility, deepening community engagement, and activating volunteers and partners across the 52-mile Capital Trail corridor.

This position is responsible for executing cohesive communications, managing digital and print content, and leading volunteer engagement efforts - including the Trail Ambassador Program. The ideal candidate is a strong storyteller, highly organized, and passionate about connecting people to outdoor spaces and community initiatives. This position reports to the Director of Development & Communications.

Core Responsibilities

Communications & Brand Management

• Execute and maintain a cohesive brand across all platforms and materials
• Develop and manage content for social media, the website, outreach campaigns, and newsletters
• Create and oversee production of collateral (brochures, impact reports, event materials, etc.)
• Support storytelling efforts that highlight Trail impact, partnerships, and community voices
• Ensure consistency in messaging across programs, events, and development initiatives

Community Engagement & Volunteer Programs

• Lead and grow the Trail Ambassador Program, including recruitment, training, and coordination
• Manage volunteer engagement opportunities such as cleanups, community events, and activations
• Serve as a key liaison between VCTF and community partners for co-created programming
• Coordinate volunteer communication and scheduling systems
• Support expansion of engagement opportunities across the Trail corridor

Partnership & Program Support

• Collaborate with partners to co-create Trail-based programs and engagement opportunities
• Ensure programs are effectively communicated and supported through volunteer activation
• Work closely with internal staff to align communications with events, development, and Trail initiatives

Digital & Content Management

• Maintain and update website content
• Manage email marketing campaigns and audience segmentation
• Track engagement metrics and adjust strategies accordingly
• Support CRM-related communications and audience outreach efforts

Qualifications

• 3 - 5 years of experience in communications, marketing, nonprofit engagement, or related field
• Strong writing and storytelling skills across multiple platforms
• Experience managing social media, email marketing, and digital content
• Ability to manage multiple projects and deadlines with attention to detail
• Experience working with volunteers or community programs preferred
• Passion for outdoor recreation, trails, and community impact strongly preferred

Salary & Benefits

• Salary Range: $55,000 – $68,000, commensurate with experience
• Retirement: IRA retirement plan with 3% company match
• Healthcare: Competitive healthcare benefits package
• Disability Insurance: Employer-supported coverage
• Paid Time Off: Generous vacation and paid leave policy
• Additional Benefits: Hybrid work environment and meaningful mission-driven work

About the Virginia Capital Trail Foundation

The Virginia Capital Trail Foundation’s mission it to protect, promote, and enhance the Virginia Capital Trail - a 52-mile paved multi-use trail connecting Richmond and Williamsburg – and to engage the communities around it. VCTF works to expand Trail access, foster community engagement, and promote outdoor equity across the region.

How to Apply

Please email your resume and cover letter to careers@virginiacapitaltrail.org.

• Retirement: IRA retirement plan with 3% company match
• Healthcare: Competitive healthcare benefits package
• Disability Insurance: Employer-supported coverage
• Paid Time Off: Generous vacation and paid leave policy