Vice President of K-12 Engagement

Who we are

The News Literacy Project, founded in 2008, is a nonpartisan, nonprofit organization building a national movement to ensure that all students are guaranteed to be skilled in news literacy before high school graduation, giving them the knowledge and ability to participate in civic society as well-informed, critical thinkers. NLP is the country’s leading provider of news literacy education and works with districts and educators in all 50 states, primarily through our signature e-learning platform, Checkology®, and weekly educator newsletter, The Sift®. To read more about the organization and our plans, visit our website.

Where you fit in

The News Literacy Project empowers educators to teach middle and high school students how to sort fact from fiction in the digital age. We are at an exciting inflection point for our work, and we are making critical investments to rapidly scale our growth and impact. We are seeking a Vice President of K-12 Engagement who can lead these efforts. This is a great opportunity for you to expand the use of our resources on a national level and ensure more students learn news literacy today. We’re looking for someone who can have an immediate and meaningful impact on our work, and who can combine our marketing, social media and district partnership efforts under a cohesive, data-driven strategy for scaled growth. This position reports to the Chief Operating Officer and will be a member of the executive team.

About the position

While NLP is working toward systemic change — ensuring all students are taught news literacy skills before graduation — we are also working to make news literacy education available for as many students as possible today. To that end, this executive position will oversee the marketing, district partnership and user support teams, with the primary goal of unifying these services to drive continuous growth of our direct impact metrics (metrics measuring the number of educators, students and districts using our resources). Key to this expansion work is our new partnership with Clever, a rostering platform for schools. Specifically, in this job, you will:

• Be responsible for reaching NLP’s ambitious growth metrics focused on district coverage, educator users and students taught.
• Serve on the executive team, offering insight and perspective to the larger organizational strategy and decision-making.
• Directly manage (currently) the Senior Director of Marketing, two District Partnership Managers and a Product Support Analyst.
• Use our independent B2B and B2C strategies, while collaborating with Clever’s marketing team, to manage and coordinate the execution of marketing, social media, district partnerships and user support services in order to create a comprehensive growth strategy. The growth strategy will focus on NLP’s key state markets as well as markets across the country.
• Collaborate with other executive leaders when the K-12 Engagement team’s capacity is needed to support other organizational initiatives, such as National News Literacy Week, the National News Literacy Conference and recruitment for the District Fellowship program.

This full-time position is virtual. Highly qualified candidates who live in, and are authorized to work in, the United States are encouraged to apply.

About you

This position will directly impact many thousands of educators and hundreds of thousands of students in schools across the country, playing a pivotal role in shaping and achieving our organizational strategy. As the Vice President of K-12 Engagement, you will partner with the Chief Operating Officer to ensure that NLP reaches its ambitious direct impact (district, educator and student) metrics each year. Successful candidates will have all or most of the following:

• A bachelor’s degree or exceptional, relevant professional experience.
• A minimum of 10 years of experience.
• A minimum of 5 years of experience in team and sales/growth strategy management.
• Experience in either marketing or sales management.
• Experience managing social media strategy.
• Demonstrated ability to design, manage and execute a successful, multilayered marketing, social media and school district relationship strategy that expands user growth across an expansive geographic area.
• Experience in successfully scaling the use of a digital curricular product by leveraging a partnership with a data-integrator or learning management system such as Clever or Schoology.
• Experience working in public education is preferred.

Our Interview Process

Candidates selected to participate will be asked to complete a skills assessment (1-2 hours) and up to three rounds of virtual interviews (2-3 hours total). Interviews are conducted one-on-one and in group settings. Finalists will be asked to provide references.

The News Literacy Project welcomes applicants from diverse backgrounds. We offer equal opportunity in employment for all qualified persons and prohibit discrimination in employment on the basis of race, color, religion, creed, sex (including sexual orientation and gender identity), national origin, ancestry, age, veteran status, disability unrelated to job requirements, genetic information, military service or other protected status.

We deeply value diversity in the workplace and strongly believe that a diverse team enriches our organization and strengthens our ability to realize our mission (read/print NLP’s Organizational Values [PDF] and Commitment to Diversity, Equity and Inclusion [PDF]).