Manager, Annual Fund Communications

MALT - Manager, Annual Fund Communications

MALT is a nonprofit land trust created in 1980 by a coalition of ranchers and environmentalists to permanently protect Marin County farmland. Some of the Bay Area’s most highly acclaimed dairy and cheese products, grass-fed meats, and organic crops are produced on farmland protected by MALT’s 98 agricultural conservation easements.

As an innovative agricultural land trust, MALT operates at the intersection of agriculture and conservation. Our mission is to permanently protect Marin County’s agricultural land for agricultural use. Our commitment is to the long-term health of the land itself, as well as to the farmers and ranchers who work on the land. The Annual Fund Communications Manager will be part of a dynamic team working to permanently protect Marin’s agricultural land for agricultural use in ways that benefit healthy communities, clean water and air, diverse habitats, sustainable and regenerative agriculture, and climate resiliency.

MALT has permanently protected over 58,917 acres of West Marin’s diverse mosaic of coastal grasslands, oak woodlands, rangelands, and pastoral open space. MALT is committed to supporting sustainable management, climate-beneficial and regenerative agriculture in Marin County, including farming and grazing practices that rebuild soil organic matter and improve soil biodiversity to draw down carbon and improve the water cycle.

We welcome people of all backgrounds, identities, and beliefs to join us in achieving our mission to permanently protect Marin’s agricultural land for agricultural use. MALT is committed to a diverse, equitable, and inclusive workplace in which everyone is welcomed, valued, and supported. We are a team that works together to achieve our goals. We recognize that diverse teams make the strongest teams and encourage people from all backgrounds to apply.

We invite you to join the MALT team—a dynamic and passionate staff who care deeply about our mission and one another.

THE POSITION

The Annual Fund Communications Manager plays a pivotal role in advancing MALT’s fundraising strategy through the planning and execution of integrated direct mail and digital marketing campaigns. This position is responsible for collaborating cross-functionally on the engagement, retention, and growth of a diverse base of supporters—specifically with the goal of raising $450,000 in unrestricted revenue annually from core donors giving $1–$1,000.

With a deep understanding of donor behavior, giving trends, and persuasive messaging, the Annual Fund Communications Manager will oversee all campaign touchpoints—from email sequences and print appeals to donor journeys and segmentations. The role is a member of the Communications Team and requires close collaboration with the Development Team to ensure campaign execution directly aligns with fundraising objectives and contributes meaningfully to donor pipeline development.

The ideal candidate brings a strong background in fundraising communications, campaign management, and digital engagement, with demonstrated success in converting audience interest into financial support. This role is perfect for someone who thrives at the intersection of data-driven strategy and donor-centric storytelling—and who is passionate about using marketing tools to drive philanthropic impact in a mission-driven environment.

ABOUT YOU

• Bachelor’s degree, preferred, and a minimum of three (3) to five (5) years of directly related experience in fundraising, marketing, communications, business or related field, preferably in a nonprofit environment or an equivalent education and work experience which would provide an opportunity to acquire the knowledge and abilities to successfully perform the essential duties of the job
• Strong ability to plan, manage, and execute direct mail and digital fundraising appeals and campaigns including acquisitions
• Strong project management skills, including the ability to manage multiple print and digital projects simultaneously, meet deadlines, and work effectively with cross-functional teams; familiarity with project management software (e.g. Monday.com)
• Platform Knowledge: Blackbaud’s NXT/Raiser’s Edge or similar CRM.
• Proficient in MailChimp or similar marketing platform including advanced features such as automation, segmentation, and analytics
• Experience working with or managing external consultants and various vendors
• Demonstrated ability to work both independently and collaboratively with a team
• Detail-oriented, deadline-driven, and able to effectively prioritize work and execute
• Experience with tracking and analyzing core donor focused metrics and other key performance data streams
• Excellent interpersonal skills, strategic thinker
• Proficiency with Google Workspace and MS Office suite
• Proficient in graphic design software, such as Adobe Creative Suite, Canva
• Experience with WordPress
• Proficient in versatile writing, editing, and oral communication skills necessary
• Demonstrated ability to understand fundraising principles and donor psychology
• Genuine interest in MALT’s mission and curiosity around our work

KEY RESPONSIBILITIES

Campaign Management & Execution

• Project manage and execute comprehensive direct mail and digital fundraising and marketing campaigns that drive supporter acquisition, engagement, retention, and growth including monthly and lapsed donors, resulting in $450,000 in revenue from core donors
• Create efficient, scalable campaign workflows that maximize reach while optimizing cost-effectiveness
• Manage multiple print projects and vendors simultaneously, ensuring quality control, timeline adherence, and budget compliance
• Coordinate campaign timelines, production schedules, and delivery logistics across various channels and within development and communications teams

Digital Marketing & Lead Conversion

• Demonstrate proficiency in Mailchimp and other email marketing platforms to design, deploy, and optimize email campaigns
• Convert digital leads to expand our supporter base and improve conversion rates
• Develop and maintain automated email sequences, segmentation workflows, and A/B testing protocols
• Monitor campaign performance metrics and provide actionable insights for continuous improvement

Supporter Community Development

• Recommend and implement strategies to advance the growth and health of our supporter community
• Create targeted messaging and content that resonates with different supporter segments
• Analyze supporter data to identify trends, preferences, and opportunities for engagement

Cross-Functional Collaboration

• Work closely within the Development Team to align fundraising goals with delivery strategies to support raising unrestricted revenue of $450,000 annually
• Ensure consistent messaging and brand alignment
• Collaborate with the Development Team to implement fundraising and development strategies related to the organization’s major donor community
• Coordinate with external vendors, printers, and service providers to ensure project success
• Participate in team meetings and contribute to planning work as well as annual budgeting and reporting
• Participate in strategic planning sessions and provide insights on supporter engagement trends
• Bring the Development Team together regularly to review data and inform strategies, decisions, and planning
• Facilitate cross functional collaboration across the organization to advance the mission of MALT.
• Partner with the Events Team to leverage existing events to better engage core and acquire new donors

Compensation and Benefits

This is a full-time, exempt position with a flexible schedule that accommodates in-person and work-from-home schedules, requiring weekly presence in MALT’s office in Point Reyes Station, the West Marin community and some in-person collaboration with stakeholder groups including donors, agriculturalists, partners, and community members.

Salary Range: $98,00-105,000

Benefits:

• Health Insurance
• Dental insurance
• Vision Insurance
• Life Insurance
• Long Term Disability
• FSA Child Care
• FSA Medical
• Paid Time Off
• 403 (b); 403 (b) Employer Match
• Employee Assistance Program