Communications and Marketing Manager

Help grow and engage a national professional community dedicated to elder and special needs law.

The National Academy of Elder Law Attorneys (NAELA) is seeking a creative, data-informed Communications & Marketing Manager to help expand membership and increase participation in our programs, products, education, and events.

You are equal parts strategist, doer, and team participant: energized by turning ideas into measurable campaigns, comfortable moving among channels and projects, and motivated by work that strengthens a mission-driven professional community. NAELA is a small business with a big mission, so teamwork is critical to our success. You collaborate readily, pitch in where needed, communicate openly, and share responsibility for team results. You also bring sound judgment, curiosity, attention to detail, and a practical commitment to learning from results.

What You’ll Do

• Develop and manage an organization-wide communications and marketing calendar aligned with priorities, member needs, and program timelines.
• Plan, execute, and optimize integrated campaigns supporting membership acquisition and retention, products, education, and events.
• Lead email marketing and automation, including audience segmentation, scheduling, testing, deliverability, list hygiene, and performance reporting.
• Partner with the website management team to improve user experience, content quality, SEO, and conversions, including support for the annual conference microsite and other web initiatives.
• Create, edit, and publish engaging copy, graphics, and short-form video that reflect NAELA’s brand and connect with key audiences.
• Manage organic and paid social media, including content planning, community engagement, and campaign tracking.
• Use analytics and dashboards to identify insights, communicate results, and recommend improvements based on KPIs and audience behavior.
• Coordinate with internal teams, related organizations, and external vendors to keep projects on time and within scope.

What You’ll Bring

• A bachelor’s degree, preferably in marketing, communications, journalism, public relations, or a related field.
• Three to five years of progressive experience in marketing and/or communications, including campaign management and content development.
• Excellent writing, editing, and storytelling skills, with close attention to voice, clarity, and accuracy.
• Experience creating digital content, including basic graphic design and short-form video, using Adobe Creative Cloud or comparable tools.
• Hands-on knowledge of email marketing and automation platforms such as Informz, Constant Contact, or Mailchimp.
• Working knowledge of CMS/AMS platforms such as iMIS

How to Apply

Please submit a résumé and cover letter explaining your interest in the position and how your experience aligns with the role. We encourage qualified candidates with relevant, transferable experience to apply.

NAELA offers a competitive benefits package designed to support the health, financial well-being, and work-life balance of our team, including comprehensive healthcare coverage, a 401(k) retirement plan, and paid time off.