Marketing & Communications Specialist

The Lincoln Square Business Improvement District (BID), a small not-for-profit tax-exempt organization on the Upper West Side, is seeking an experienced and energetic Marketing & Communications Specialist to join our professional team. If you are passionate about the public realm and quality of life issues, clean streets, public safety, neighborhood development, marketing, and urban planning, this is the job for you. And if you love culture and the arts you will be in the heart of the action.

We are seeking an exceptionally talented, dynamic, self-starting, and collaborative individual with strong marketing experience and the confidence to exercise independent judgment. This person must be able to effectively coordinate with senior staff and engage with neighborhood stakeholders—including property owners, local businesses, cultural and educational institutions, government officials, vendors, and service providers.

The Marketing & Communications Specialist will be responsible for designing, implementing and overseeing a comprehensive marketing and communications program to support local businesses, cultural institutions and BID services. The Marketing & Communications Specialist will develop creative strategies to position Lincoln Square as a premier destination for tourists, locals, and those who work in the area. The Marketing & Communications Specialist reports to the Executive Vice President and works closely with the President, other staff and Board members, and will lead the organization’s marketing and communications efforts, including events, social media, and other special projects. This full-time, in-office position offers a great opportunity for personal and professional growth.

Specific duties and responsibilities of the Marketing & Communications Specialist include, but are not limited to:

• Overseeing, developing and managing new and existing BID marketing and promotional initiatives, including websites, e-newsletter, social and digital media, events, advertising campaigns, print collateral, Annual Meeting, and other special projects;
• Working with staff and the BID’s publicist to prepare press releases, craft responses to press inquiries and help get the word out about successful BID programs including operations, events, and information pertaining to the public realm and beautification;
• Documenting results and impacts of the BID’s marketing and business support programs on an ongoing basis by capturing and organizing data and photos and developing and tracking performance indicators;
• Managing the BID brand and ensuring consistent brand standards across all Lincoln Square content, activities, and programming; creating and updating marketing collateral including PowerPoint presentations, web and social media graphics, sponsorship decks, charts, signage, and other visual materials;
• In conjunction with senior staff, overseeing contractual creative services including graphic design, web design and maintenance, digital tools, photography, and videography.

Qualifications & Skills:

• Exceptional written and verbal communication skills with meticulous attention to detail;
• Outgoing, self-motivated, quick learner, self-starter with strong interpersonal skills; a collegial team player who can also work independently and manage multiple tasks;
• Confident public speaker with the ability to effectively represent the BID at public-facing meetings;
• 3+ years of previous full-time work experience in marketing, communications, public relations, project management, business improvement district, neighborhood civic organization or government;
• Proficiency in Microsoft Office Suite, Excel, website and email CRMs, and Adobe Creative Suite, including InDesign, Photoshop and Illustrator; motion graphic, animation skills, and Salesforce knowledge are a plus, but not required;
• Experience with event planning, fundraising & streetscape improvements preferred, but not required;
• Previous supervisory experience preferred;
• Bachelor’s degree required, advanced degree preferred;
• Familiarity with Upper West Side cultural organizations and key leaders a plus.

The Lincoln Square BID serves as the steward of Lincoln Square - the gateway to the Upper West Side. We promote all of the wonderful assets of this high profile, mixed-use residential neighborhood and cultural hub, and we work collaboratively with neighborhood stakeholders to seek solutions for issues including sanitation, public safety, retail vacancies, and traffic congestion that confront our neighborhood and the City.We supplement City services and act as a catalyst for positive change working with our stakeholders and City partners to ensure that Lincoln Square thrives.

This is a full-time in-person position and may include some evening hours. Salary is commensurate with education and prior work experience. The Lincoln Square Business Improvement District is an equal opportunity employer. Successful candidate will be required to comply with federal, state and local hiring requirements.