Graphic Design/Marketing Coach

We are seeking a Graphic Design and Digital Marketing Consultant to provide mentorship, training, and strategic support to an existing staff member responsible for social media management and newsletter development. The ideal candidate will combine strong graphic design expertise with practical social media marketing experience and a demonstrated ability to coach and develop others.

The primary objective of this engagement is to strengthen internal digital marketing capabilities, build confidence and competency in social media management, and establish a sustainable content strategy that includes consistent daily engagement across multiple platforms.

Key Responsibilities

• Provide one-on-one coaching and mentorship in graphic design, branding, and content creation.
• Assist in developing engaging visual assets for social media, newsletters, and other digital communications.
• Guide the creation and implementation of a comprehensive social media content calendar.
• Train staff on best practices for social media management, audience engagement, and content planning.
• Support the development of workflows that promote daily interaction across multiple social media platforms.
• Review and provide feedback on content, campaign performance, and engagement strategies.
• Recommend tools, templates, and processes to improve efficiency and effectiveness.
• Serve as a strategic advisor on digital marketing and brand consistency.

Desired Qualifications

• Professional experience in graphic design and digital marketing.
• Proficiency with Adobe Creative Suite or similar creative design platforms.
• Strong understanding of social media content strategy, scheduling, audience engagement, and analytics.
• Experience developing newsletters and digital communication campaigns.
• Demonstrated success coaching, mentoring, or training staff members.
• Excellent communication and collaboration skills.

Engagement Structure

Initial Onboarding

• Approximately 8 to 16 hours dedicated to onboarding, discovery, and training plan development.

Ongoing Support

• Approximately 2 hours per week during the initial skill-building phase.
• Gradual reduction in support as proficiency and confidence increase:
  • Bi-weekly consulting sessions
  • Monthly consulting sessions
  • As-needed support thereafter

Project Goals

By the conclusion of the engagement, the organization aims to:

• Establish a structured social media calendar.
• Maintain consistent daily engagement across key social media platforms.
• Improve the quality and consistency of visual content and newsletters.
• Increase staff confidence and self-sufficiency in digital marketing and communications.
• Create sustainable processes that support long-term success.

Estimated Budget

• Estimated project hours: 60 to 80 hours

This engagement is designed to build internal capacity while providing the expertise and guidance necessary to develop a more strategic and consistent digital marketing presence.