Marketing Manager

The American Association for Justice (AAJ®) works to preserve the constitutional right to trial by jury and to make sure people have a fair chance to seek justice when they are injured by the negligence or misconduct of others - even when it means taking on the most powerful corporations.

AAJ is seeking a Marketing Manager for its Marketing department. The Marketing Manager is responsible for production of marketing strategy, collateral, and brand ownership for assigned portfolio and related programs. The Marketing Manager is tasked with developing and implementing a strategy to increase program participation, engagement, and fundraising.

Essential Functions include:

• Marketing Management
  • Develops and implements strategic marketing plans for assigned portfolio.
  • Designs marketing campaigns to meet or exceed established goals. Campaigns include a mix of email, web promotion, direct mail, print, and social media.
  • Writes copy for all marketing collateral.
  • Select campaign audiences based on historical engagement and demographic trends.
  • Pull lists and routes emails for approval.
  • Manages production schedules for all projects in portfolio.
  • Advises on creative direction and branding for promotional collateral.
  • Creates and monitors automated campaigns for AAJ programs.
  • Builds and updates webpages as needed.
  • Advises on budget considerations for promotions.
  • Works with key stakeholders in other departments to cross-promote AAJ membership, products, and services.
• Reporting and Analysis
  • Works with the Marketing team to track the effectiveness of marketing promotions, provide recommendations, and adjust where needed.
  • Analyzes ongoing marketing efforts and reports on program status (tracking program webpage, key deadlines, counts, program discounts) to stakeholders.
  • Gathers and analyzes information to identify new audiences.
  • Reports on expenses and revenue for owned marketing campaigns.

Qualifications

• Bachelor’s degree preferably in Business, Marketing, or Communications.
• Minimum 3-5 years of marketing experience.
• An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.
• Experience working for a membership association, political organization, or legal organization preferred.
• Experience in email marketing, digital marketing, direct mail, and print advertising.
• Expertise using an AMS system such as NetForum and CMS such as HubSpot and Sitecore.
• Experience with fundraising or political action committees preferred.
• Strong copywriting, editing, and proofreading skills.
• Strong organizational and project management skills.
• Experience with project management software (such as Monday.com, Asana, Teams).
• Creative experience with visual design software and video-editing software (such as Canva and Adobe Photoshop, Illustrator, InDesign, Premiere Pro) is a plus.
• Intermediate to advanced skills in Word, Excel, and PowerPoint.
• Capacity to thrive in fast-paced environment.
• Strong attention to detail while juggling multiple priorities.
• Commitment to issues important to AAJ and its members.

Salary Range: $64,300-$78,500