Web Content Specialist

The New England College of Optometry (NECO) seeks a creative, strategic, and technically skilled Web Content Specialist to join its Marketing & Communications team. This role combines dynamic digital storytelling with hands-on WordPress web development and content management.

The ideal candidate is both a compelling digital storyteller and a confident WordPress developer who can translate NECO’s mission: Changing the Way People See the World—into engaging content across platforms. This position plays a critical role in elevating NECO’s brand among prospective students, current students, faculty, staff, alumni, and friends of the College.

This position is hybrid: 3 days in-office and 2 days remote. The salary for this position is $70,000-$75,000.

Key Responsibilities

WordPress Web Development & Content Management

• Manage and update NECO’s various WordPress websites to ensure content is current, accurate, and aligned with brand standards.
• Build and maintain web pages, landing pages, and campaign microsites to support Admissions, Development & Alumni, and institutional initiatives.
• Collaborate with internal stakeholders to translate complex academic and clinical information into accessible, engaging web content.
• Ensure best practices in SEO, accessibility (ADA compliance), usability, and mobile responsiveness and work with outside consultants as directed.
• Troubleshoot site issues, manage plugins, and coordinate with external developers or IT as needed.
• Continuously improve user experience to support prospective student recruitment and alumni engagement.

Storytelling & Content Development

• Identify and develop compelling stories that showcase NECO’s impact in education, patient care, research, and community service.
• Interview students, faculty, staff, alumni, and patients to craft authentic narratives for digital channels.
• Partner with Admissions to develop content that supports recruitment and enrollment.
• Support Advancement by promoting alumni achievements, events, and giving initiatives.
• Maintain a consistent institutional voice and visual identity across digital platforms.

Collaboration & Project Management

• Work closely with the Director of Marketing & Communications to align digital strategies with institutional goals.
• Collaborate across departments including Admissions, Development, Academic Affairs, CAPA, and NECO’s two clinics.
• Manage multiple projects simultaneously, meeting deadlines in a fast-paced academic environment.
• Assist with live event coverage and digital promotion of campus activities.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Digital Media, Web Development, or a related field.
• 2-3 years of experience in web development.
• Demonstrated experience building and maintaining WordPress websites (themes, plugins, page builders, basic HTML/CSS).
• Strong writing and editing skills with the ability to adapt tone for diverse audiences.
• Experience with analytics tools (Google Analytics).
• Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
• Strong organizational skills and attention to detail.

Preferred

• Experience in higher education, healthcare, or nonprofit marketing.
• Basic photography and videography skills.
• Understanding of accessibility standards and best practices in web design.

Core Competencies

• Strategic & Instinctive Storyteller: A mission-driven professional with strong creative instincts and a passion for uncovering compelling narrative elements.
• Proactive & Independent Initiative: Demonstrates the ability to work independently, exercising sound judgment to keep management informed while proactively seeking guidance and providing regular progress updates.
• Collaborative & Respectful Teammate: Maintains a responsive, curious, and respectful approach when collaborating with colleagues to develop high-quality content.
• Technically Proficient & Detail-Oriented: Combines technical expertise with a sharp eye for detail to ensure all deliverables meet the highest standards.
• Balanced Innovator: Skillfully balances the need for brand consistency with a drive for creative innovation.

New England College of Optometry is an Affirmative Action/Equal Opportunity Employer and encourages all qualified candidates to apply.

New England College of Optometry offers a robust benefits program including:

• 3 plan options for BCBS medical coverage (employer subsidized at 75% or greater)
• Mental Health and Wellness benefits
• BCBS Dental
• Discounted vision services
• 13 paid holidays and generous paid time off for sick, vacation, and personal days
• Employer-paid life insurance, and short-term and long-term disability
• Voluntary Insurance: life, critical illness, hospital indemnity, accident,
• Voluntary Benefits: employee discounts and pet insurance
• 9% employer contribution to a 403(b) retirement plan after 1 year of service with no vesting schedule or match requirement
• Qualified Public Service Loan Forgiveness Employer