Marketing Specialist

Help us Build a Thriving New England!

Ascentria Care Alliance has been transforming underserved communities for over 150 years, providing a wide range of services to children, families, and seniors across five states. Recognized as one of the largest human services nonprofits in New England and one of the top 100 women-led businesses in Massachusetts, we envision vibrant communities where all individuals have access to resources to support one another to overcome challenges and seize opportunities. Join us in making a lasting difference!

Position Overview:

The Marketing Specialist will provide support to the Website and Digital Marketing Manager (WDMM) to help drive campaigns and brand awareness for all Ascentria programs through creative and engaging online marketing initiatives. Additionally, the Marketing Specialist works in collaboration with marketing and operations leadership to increase awareness, advocacy, support, and growth for Language Bank (LB) and other programs programs and services. This position is in Worcester, MA and will require occasional travel to New Hampshire, hybrid schedule might be available.

Essential responsibilities:

• Assist with content updates to Ascentria and member websites and intranet.
• Provide support related to content creation to maintain a fresh, consistent and engaging presence for Ascentria across all digital outlets, including social media.
• Adhere to Ascentria branding standards in all digital communication vehicles.
• As assigned, in collaboration with program managers and the WDMM, develop and implement digital marketing plans, strategies and tactics to support program business objectives
• Support the implementation of online fundraising strategies including online stories, email campaigns and other giving activities to increase donor giving via the Ascentria website and other digital outlets
• Maintain client confidentiality at all times.
• Assure that necessary releases for photographs and stories are received before information is released online.
• Help produce performance reports on email/digital marketing campaigns for review by associated programs and the marketing team.
• Stay up-to-date on the latest website, social media and digital marketing technology and trends

Here’s what we’re looking for:

• Demonstrated knowledge of and experience with social media and digital marketing.
• Graphic design skills using Adobe InDesign, Canva and other tools
• Strong communication, writing, organizational and presentation skills.
• Excellent interpersonal; Strong team player.
• Ability to work with varied stakeholders to prioritize and manage multiple projects simultaneously and successfully.
• Ability to manage projects from concept through production and final delivery.
• Ability to consistently meet deadlines with high quality output.
• Ability to function professionally in a fast-paced environment
• Quick learner; self-starter with a hands-on attitude
• Able to work independently
• Strong organizational and prioritization skills

Qualifications:

• Bachelor’s Degree in marketing, communications or similar field required.
• One (1) to three (3) years experience in marketing preferred.
• Ability to travel using own vehicle. Valid Driver’s License and proof of automobile insurance is required.

Here’s why you should join us:

We prioritize our employees' wellbeing with a comprehensive benefits package, for those who qualify, and a supportive workplace culture where all are encouraged and empowered to drive change, make a difference, and enjoy life outside of work.

Ascentria offers the following employee benefits :

• High quality/affordable health, dental, and vision insurance to support your overall wellness
• Flexible Spending Account to help manage eligible expenses
• A 403(b) retirement plan with employer match
• A full-service Employee Assistance Program with many free and accessible services and supports
• Generous tuition reimbursement to invest in your professional growth and development
• Paid time off which increases as your tenure grows and holidays for work-life balance
• A workplace culture that values diversity, equity, and inclusion, where all voices are heard and respected

When you join Ascentria, you’re not just taking on a job—you’re stepping into a role that empowers you to grow personally and professionally while contributing to a meaningful mission.

Location: Worcester, MA and Manchester NH, occasional travel throughout New England

Transform lives and communities with Ascentria Care Alliance. Apply today to be a part of our mission-driven Team