Ticketing and Group Sales Manager

Reports To: Director of Public Programs and Davis Center

Department: Public Engagement

Status: Full-Time, Exempt

About Central Park and the Central Park Conservancy:

Central Park is one of the world's most famous and beloved public spaces. Designed by Frederick Law Olmsted and Calvert Vaux in 1858, the 843-acre Park was the country's first purpose-built public park and is a National Historic Landmark and a New York Scenic Landmark. The Central Park Conservancy, a private, not-for-profit organization, was founded in 1980 to rescue the Park, which had fallen into serious disrepair. Since then, the Conservancy has overseen the investment of over $1.6 billion in the restoration of the Park, which now hosts over 40 million visitors a year.

The Conservancy’s mission is to preserve and celebrate Central Park as a sanctuary from urban life. The City of New York has formally entrusted the management of the Park to the Conservancy which is responsible for every aspect of its care, including landscape maintenance, capital improvements, and the visitor experience. The Conservancy employs roughly 400 people and has an annual operating budget of over $100 million. The Conservancy is one of the City’s largest and most successful public private partnerships and is considered a major civic institution given its impact on the health of the Park and the vibrancy of the City.

Position Summary: The Central Park Conservancy is seeking a proactive and results-driven Ticketing and Group Sales Manager to support the recent growth of our public tour program and roster of recreation programs at the newly opened Davis Center at the Harlem Meer. Reporting to the Director of Public Programs and Davis Center, this role is directly responsible for managing the Conservancy’s ticketing systems and strategies across internal departments, managing key partnerships with tour operators, hotel concierges, event planners, and third party ticket sellers, and leading the development of a robust group sales program at the new Davis Center at the Harlem Meer to drive revenue related to group participation and special events.

This is a cross-functional position that manages ticketing and group sales for public tours, public programs and facility rentals at the Davis Center and supports ticketing for the Conservancy’s major fundraisers and programs in Central Park.

Key Responsibilities:

Ticketing Strategy & Management

• Manage, with support from Information Technology and Marketing, the configuration and cross-departmental use of ticketing platform, Ticketure, for public tours, recreation programs at the Davis Center, and ticketed special events in Central Park.
• Collaborate across internal departments to ensure accurate and timely set-up and promotion of offerings in Ticketure. Create and publish events, ticketing pages, emails, upsell opportunities, and manage pricing tiers, inventory, and booking capacities.
• Serve as the Conservancy’s point person with external Ticketure support representatives.
• Analyze ticketing trends and make data-driven recommendations to optimize scheduling, pricing, and availability.
• Manage ticketing programs with third-party partners (Viator, GetYourGuide, CulturePass, etc) to monitor inventory management and financial reconciliation.
• Develop program policies and operational workflows that support booking, scheduling, and invoicing for group sales bookings.
• Assist on data and system integration projects that support program, sales, and marketing growth opportunities.
• Produce and share reports on ticket sales, group activity, and revenue trends.
• Use analytics tools to monitor digital performance and inform strategy.
• Provide staff training on Ticketure to support sales, reporting, and ticketing needs for program and event stakeholders.
• Manage customer service related to event cancellations, ticket exchanges, refunds, and other registration-related updates.

Group Sales & Partnerships

Guided Tours

• Serve as the primary point of contact for all ticketing questions and group inquiries for public tours for parties of 25 guests or more via email, phone, and digital channels.
• Develop and lead a group sales strategy for the Conservancy’s tour program targeting schools, corporations, and other travel groups.
• Build and manage partnerships with a wide variety of external travel and tourism-related businesses and partners including tour operators, event planners, and hotel concierges.
• Seek out business opportunities for new tour operator arrangements.
• Represent the Conservancy at tourism and travel industry events.

Davis Center Programs and Facility Rentals

• In coordination with third party ice rink operator Sports Facilities Companies, develop and lead a group sales strategy at the Davis Center including full facility buyouts, full and partial ice rink rentals, and birthday parties. Handle all online ticketing and group requests for the Davis Center facility, regardless of party size.
• Oversee the inclusion of the recreation programs at the Davis Center in Culture Pass, ensuring offerings are properly listed and availability is maintained.
• Track sales performance, generate leads, and manage outreach campaigns to increase group bookings.

Marketing & Content Coordination

• Partner with the Marketing and Communications team to ensure tours and programs are accurately represented across digital and print touchpoints, including the Conservancy website, printed collateral, and third-party booking platforms.
• Maintain event listings, troubleshoot issues, and support seasonal ecommerce updates in collaboration with the Retail and Digital teams.
• Coordinate with web and content teams to support SEO, user experience improvements, and promotional campaigns.

Qualifications:

• Bachelor’s degree in business, marketing, hospitality, or related field or equivalent combination of education and experience.
• A minimum of 5-7 years of experience in ticketing, tourism, sales, or event management.
• Proven success in group sales, account management, or partnership development.
• Strong experience with ticketing platforms (e.g., Ticketure), CRM tools, and ecommerce platforms (e.g., Shopify).
• Ability to think creatively and “outside of the box” to achieve revenue goals.
• Strong communication, writing, and relationship-building skills.
• Data-driven and results-oriented with excellent organization and project management capabilities.
• Ability to work collaboratively across teams and manage multiple priorities.
• Strong ability to craft and execute long-term strategies that align with organizational goals.
• Willingness to work occasional evenings and weekends as needed.
• Familiarity with HTML/CSS or CMS platforms is a plus.

Salary Range: $74K - $95,800 (based on level of experience)

DIVERSITY, EQUITY & INCLUSION:

The Central Park Conservancy’s work is guided by the belief that Central Park, and all public parks, must be managed and actively protected as an inclusive and democratic space for all.

Working closely with our New York City partners, we will always strive towards creating and sustaining a sense of belonging for all visitors and advocating for equitable and accessible public use of the Park.

In service of this belief, we are committed to fostering a workforce and organizational culture that is as diverse as Central Park itself and the dynamic city it serves.

Safety Requirements

Establishment and maintenance of a safe work environment is the shared responsibility of this organization and employees at every level. The Conservancy will make every effort to assure a safe environment and be in compliance with federal, state, and local safety regulations. Employees are expected to obey safety rules and to exercise caution in all their work activities. Accordingly, employees should be aware of any hazards, which could cause an injury or accident (e.g., spills, obstacles in walkways, etc.). If an employee discovers a potential dangerous condition, he/she should alert other employees and notify his/her supervisor immediately.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.