Marketing & Communications Coordinator

Reports To: Director of Marketing and Communications

FLSA Status: Non-Exempt

The Marketing & Communications Coordinator provides day-to-day execution and operational support for the American Alpine Club’s marketing and communications efforts. Working under the direction of the Director of Marketing and Communications, this role helps implement campaigns, produce digital and written content, create visual assets, manage social media channels, and coordinate marketing workflows across departments.

This position plays a critical role in ensuring AAC communications are timely, engaging, and aligned with the organization’s brand and mission. The Coordinator contributes to strategic priorities through day-to-day execution by producing content, designing graphics for digital and print use, scheduling communications, supporting campaigns, and maintaining consistent messaging and visual identity across AAC’s platforms.

Key Responsibilities:

Communications

Produce and distribute marketing and communications content across AAC platforms in alignment with marketing priorities and brand guidelines.

• Draft and edit content for website pages, newsletters, blog posts, program announcements, and campaign materials
• Format and publish digital content through AAC communication channels (email marketing, social media, and website)
• Assist with storytelling that highlights AAC programs and impact
• Support the development of donor and membership communications
• Maintain consistent tone, voice, and brand standards across all communications

Social Media Management

Manage AAC’s day-to-day social media presence and digital engagement with the climbing community.

• Create a social media calendar and plan, draft, create and schedule social media posts across AAC platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Monitor comments, direct messages, and community interactions
• Assist in identifying opportunities for social storytelling and audience growth
• Coordinate social media promotion for AAC campaigns, events, and announcements

Campaign & Program Marketing Support

Support the implementation of marketing campaigns across AAC programs and organizational initiatives.

• Assist with marketing campaigns related to membership, philanthropy, events, advocacy, grants, and community programs
• Coordinate campaign timelines, content needs, and internal requests
• Work cross-departmentally with programs, philanthropy, and media teams to promote initiatives
• Assist with marketing support for AAC events, announcements, and seasonal campaigns

Graphic & Visual Content Support

Create and adapt basic visual assets that support AAC communications and campaigns.

• Produce simple graphics for social media, email campaigns, and digital marketing
• Adapt existing templates and assets to support campaigns
• Organize and manage visual assets, including photos and graphics
• Ensure visual materials align with AAC brand standards

Marketing Operations & Workflow Support

Help maintain organized marketing systems that support efficient communication workflows.

• Maintain editorial calendars and marketing schedules with support from the Director
• Coordinate internal communication requests and content submissions
• Assist with content organization and publishing workflows
• Support documentation and organization of marketing assets

Qualifications

• 2–4 years of experience in marketing, communications, digital media, or related fields
• Are committed to the AAC mission and model our core values at all times.
• Strong writing and editing skills with the ability to adapt tone for different audiences
• Experience managing social media platforms and digital content calendars
• Basic graphic design experience using tools such as Canva or Adobe Creative Suite
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines in a collaborative environment
• Preferred:
• Experience with email marketing platforms and website CMS tools
• Familiarity with analytics tools for digital engagement
• Photography or video editing skills
• Experience working with nonprofit organizations
• Familiarity with the climbing or outdoor community

Environment

90% Desk work – Typical office work on a computer utilizing GSuites, Slack, Zoom, and other computer-based programs

10% Physical work – This position requires some travel and may involve some physical work, including assisting with the receipt of large inventory for management and distribution.

About the AAC

Founded in 1902, the American Alpine Club (AAC) is a 501(c)(3) nonprofit organization committed to providing climbers with resources that advance knowledge, inspiration, and advocacy. Through our rescue benefit and medical expense coverage, climbing and grief grants, campgrounds, and discounts, we are committed to empowering our members. We share knowledge and inspiration through the American Alpine Journal, Accidents in North American Climbing, and preserving climbing history in the AAC Library and Archives. Finally, we advocate for our members and the places we climb by breaking down barriers to climbing and seeking to preserve our climbing landscapes and public lands nationally and locally. At the AAC, we are connected through our passion for climbing. United We Climb.

The AAC currently offers a comprehensive benefits package including employer-paid medical (with reproductive and gender-affirming care), HSA, dental, vision, life, AD&D insurance, short- and long-term disability insurance, a wellness program, a matching 401k retirement plan, flexible work scheduling, pro deals, generous paid time off, and bonding leave. Benefits are reviewed annually and changed as needed. Team members are notified when any benefit changes occur.