Director of Visual Storytelling

POSITION

Full-time, reporting to the Chief Development Officer. This is a full-time, internal salaried position embedded within our nonprofit team, not a contract or agency opportunity.

LOCATION

Primarily remote, but candidates must already be based on the East Coast, ideally within a two-hour drive of Richmond or Charlottesville, Virginia to accommodate frequent travel to farms and monthly in-person staff gatherings.

Candidates must possess a valid driver’s license, with access to a vehicle. Reimbursement is provided for all work-related travel costs.

ABOUT THE ROLE

Foodshed Capital is seeking a Director of Visual Storytelling to take the lead on all visual and multimedia content that brings our mission and the farmers we serve to life. This role will lead short-form video production, photography, and visual storytelling efforts, helping us reach new audiences, deepen funder engagement, and shape a more vibrant, visible public identity for our work in regenerative food and finance. This role involves regular travel to farms and events for field-based content creation.

We’re looking for a hands-on, mission-driven content producer with strong visual storytelling instincts who’s comfortable behind a camera and in the field. The ideal candidate can follow clear creative direction while taking initiative in field-based settings and managing the production process from concept to completion. Familiarity with small-scale agriculture is a plus but not required.

You’ll create and manage visual content for donor campaigns, social media (reels, stories, and posts), our website, and events, ensuring our visual identity remains clear and consistent across platforms. You’ll maintain an organized media library and support light graphic design needs (e.g. presentation decks, swag, or one-pagers). Experience with drone footage is a plus.

KEY RESPONSIBILITIES

Multimedia Content Creation

• Lead the planning, production, and editing of short-form videos for use across communications channels, including campaigns, social media, website, and events
• Capture high-quality photography that reflects the values and impact of regenerative farming
• Produce visually engaging reels, stories, and posts for social media in coordination with communications and development staff
• Coordinate shoot logistics with farmer clients and ensure ethical, informed content creation
• Conduct site visits to document farmer stories, practices, and impacts in a respectful, context-aware way (travel estimated 1-3 times per month)
• Collaborate with Chief Development Officer to provide visual content for our monthly newsletter
• Build and maintain an organized media library, archiving content systematically for easy retrieval and long-term use

Brand & Story Development

• Collaborate closely with other staff to stay informed about our borrower portfolio and applicant pipeline, identifying storytelling opportunities that align visual strategy with communications and fundraising goals
• Translate complex, systems-level work into compelling visual narratives for a range of audiences, including funders, farmers, peers, and the general public
• Maintain a consistent visual voice and tone aligned with Foodshed Capital’s mission and brand

Website & Graphic Design

• Manage routine website content updates (Wix) to refresh visual elements as needed
• Support light graphic design needs, including presentation decks, outreach materials, and branded swag

Preferred

• Operate drone equipment in compliance with FAA and regional restrictions

QUALIFICATIONS

Required

• Commitment to Foodshed Capital’s mission
• Minimum of three years’ professional experience with multimedia content creation, particularly short-form video and photography for public-facing communications
• A portfolio or sample reel demonstrating your ability to tell compelling, human-centered stories through video and photography
• Proficiency with relevant tools:
  • Video/photo editing software (e.g. Adobe Premiere Pro, Final Cut, Lightroom, Photoshop)
  • Graphic design tools (e.g. Canva, Adobe Illustrator or InDesign)
  • Website CMS platforms (Wix or others)
• Comfort working independently in the field, including rural and outdoor environments
• Excellent project management skills, including ability to take initiative, manage timelines, and deliver on deadlines while working with a remote team
• Access to your own professional-grade photo/video equipment
• Reliable vehicle to accommodate regular site visits

Preferred

• Working knowledge of small-scale agriculture, food systems, and historical American agrarian contexts
• Drone operation experience and understanding of basic flight restrictions
• Experience working within or in support of a nonprofit, mission-driven, or community-based organization