Senior Director, Strategic Communications and Engagement

Mission and Philosophy

The Shalom Hartman Institute is a leading research and educational center serving Israel and World Jewry. We work to enrich the moral and spiritual life of Israel and the Jewish people, to deepen the commitment to pluralism and to Israel’s Jewish and democratic character, and to rebuild the covenant between Israel and the Jewish world.

Through our community of outstanding scholars and educators the Institute is developing innovative responses to the challenges of our time, cultivating a new generation of leaders and change agents, and building transformational educational projects that are helping to inspire a better Judaism and a better Israel for the 21st century.

Position

The Shalom Hartman Institute of North America (SHI NA) has an exciting new opportunity for a creative, motivated, and thoughtful individual to elevate the voice of the Institute and the ways it engages stakeholders and communicates about the most pressing issues affecting Jewish life with a broad spectrum of audiences though its marketing and communications work.

The Senior Director of Strategic Communications and Engagement will guide the Institute’s strategy for how to use its public voice and brand to amplify the impact of our ideas, engage stakeholders through telling the story of SHI/SHI NA, and support the educational goals of our programs. This leader will manage a team responsible for implementation of all communications functions (including PR, email, and social channels), and marketing for SHI NA and its programs.

Reporting directly to the CEO, and based in our NY Office four days per week, this person will have an important role to play in shaping the story of the Institute.

Responsibilities

Management

• Supervise a diverse national communications team toward individual and collaborative excellence;
• Strategically increase impact of all marketing strategies, including growing social media platform presence, managing our website, measure and analyze success and impact of all marketing interventions, data and systems;
• Work collaboratively with leadership of Hartman Digital, Development, and Program teams toward collective success.

Programmatic Marketing and Communications

• Create and implement strategy to support SHI NA’s programmatic goals by supervising the production of and developing a broad range of marketing materials and channels including collateral, ad strategy, email, social media, and YouTube in collaboration with program and development team leadership;
• Partner with program directors to devise a strategy to recruit participants, promote educational tools, and engage stakeholders with Hartman content.

Telling the Story of the Institute and Public Relations

• Develop and implement strategy to develop and expand SHI NA brand value, including print and digital collateral as needed, in partnership with development;
• Monitor and manage brand and reputation (including crisis management);
• Supervise our annual report and drive our end of year campaign in partnership with the Development department;
• Ensure that SHI NA’s public programs tell the story of the Institute by partnering with colleagues in program, development, and research, in both North America and Israel.

Amplifying our Ideas

• Increase impact of SHI thought leadership through developing marketing, dissemination, and evaluation strategies for our public curricula, digital products, and written media;
• Develop and sustain relationships and partnerships with journalists and media outlets to strategically disseminate Hartman ideas, and to work with specialists and consultants as needed.

Qualifications

• At least 15 years of proven experience and success as a communications strategist and with team and consultant management
• Social media experience
• Placement of thought pieces
• Communicating with donors and stakeholders
• Excellent communication skills including experience in editing, writing, and public speaking
• Deep understanding of major issues facing Israel and North American Jewish life and communal tensions regarding Israeli politics; a commitment to SHI’s values‐based approach
• Strong strategic thinking capabilities
• Capable of working independently as well as collaboratively
• Flexible work style with the ability to work under tight deadlines and with shifting priorities in a dynamic, high‐energy environment
• Exceptionally organized and detail‐oriented with a strong professional demeanor
• Good sense of humor
• MA or equivalent
• Willingness to travel, including stays of 7-10 days (potentially more) to Jerusalem twice a year

Salary range and benefits: $135,000 - $150,000, commensurate with experience. Very competitive benefits package. SHI NA is an equal opportunity employer.

To apply:

Please submit both a resume and cover letter through this link: https://jobs.crelate.com/portal/shalomhartman/job/1crjgrm3diz9etfwkpcxr5t7fa. The cover letter should include descriptions of positions with relevant experience, and demonstration of successful expertise in the core demands of the position. No phone calls please.

We thank you for your interest in career opportunities with The Shalom Hartman Institute. Due to high volume, only those candidates selected for an interview will be contacted. Candidates who will be interviewed can expect a response within 2-3 weeks.

The Shalom Hartman Institute of North America is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.