Senior Director, Brand Marketing

Common Sense Media is the leading nonprofit organization dedicated to improving the lives of kids and families by providing the research-backed information, education, and independent voice they need to thrive in the age of apps, algorithms, and AI. We rate, educate, and advocate for policies to protect and prepare kids online. Our ratings, research, and resources reach more than 150 million users globally, over 1.4 million educators, and more than 100,000 schools worldwide every year. Learn more at commonsense.org.

The Opportunity

The Senior Director of Brand Marketing will be a key leader in executing brand strategy, leading campaign development, and driving cross-functional marketing execution across Common Sense Media. This role will be responsible for translating brand strategy into integrated campaigns, expanding brand awareness, and strengthening our brand position. The ideal candidate is a proven brand-marketing strategist who can blend creative marketing strategies with mission-driven storytelling to engage diverse audiences and will be data-driven with a strong track record of successful campaign execution.

Location: San Francisco, CA

Reports to: Chief Marketing Officer

Salary: $140,000–$166,250

Type: Full-time, exempt

What You'll Do

The senior director will manage the brand strategy team, focus on campaign strategy, and own the coordination of cross-channel marketing initiatives to ensure consistency, impact, and alignment with organizational goals. In addition, they will:

• Drive awareness of our holistic offering to a new generation of parents through fresh and modern approaches. Ensure alignment of brand positioning, tone, and message across all channels and touchpoints.
• Lead the development and execution of integrated brand-marketing campaigns that effectively communicate the value of Common Sense Media's programs and resources. Ensure campaigns resonate with target audiences, including families, educators, policymakers, and the broader community.
• Coordinate and ensure consistency across all marketing channels. Specifically, liaise with paid and growth teams to integrate paid media strategy into brand campaigns and drive cohesive cross-channel execution.
• Serve as the strategic partner to the creative teams (design and video production), crafting amazing creative briefs that translate brand and campaign strategy into high-impact, cohesive creative assets.
• Manage and set overall strategic direction for the multichannel marketing strategy to build brand awareness and engage a younger generation of parents, teachers, and decision-makers. Coordinate with multiple functions to ensure our presence reflects the full scope of the work we do.
• Collaborate with external partners, sponsors, and influencers to co-create brand content and campaigns that amplify our message. Support marketing activations that leverage partnerships to expand brand visibility.
• Liaise with the events and creative production teams to ensure the creative for major annual events (including our child advocacy summit) and smaller gatherings is on-brand and delivers high-impact physical experiences for attendees.
• Be relentlessly data-driven, thinking metrics-first before campaigns are even built. Track, measure, and regularly report on campaign effectiveness (KPIs, insights) for continuous optimization.
• Demonstrate a proven ability to leverage AI-driven tools and strategies to enhance brand-marketing initiatives, including workflow optimization, creative ideation, and content creation.
• Lead, mentor, and inspire the brand-strategy and campaigns team. Foster a culture of creativity, innovation, and collaboration within your direct team.

What We're Looking For

• 8 to 10 years of experience in brand marketing or creative services, preferably with consumer, tech, nonprofit, media, or mission-driven brands.
• Proven track record of developing and executing successful brand strategies and integrated marketing campaigns, including multichannel campaigns across digital, social media, print, video, and experiential platforms.
• Experience overseeing brand activation at major in-person and online events and conferences.
• Expertise in storytelling, brand narrative creation, and communicating a consistent message across all touchpoints.
• Strong leadership and team management skills, with experience in building and leading campaign and social-marketing teams.
• Exceptional communication skills, with the ability to effectively present and collaborate across departments, particularly with creative and paid media teams.
• Experience in digital marketing, content marketing, and social media strategy.
• Demonstrated success in working cross-functionally with internal teams and external partners.
• Creative thinker with the ability to translate big-picture goals into actionable strategies.
• A passion for Common Sense Media's mission to improve the lives of children and families in the digital age.

What We Offer

• The chance to work with talented, passionate professionals.
• A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k).
• An organization that offers work/life balance.
• The opportunity to really make a difference in the lives of kids and families!

Common Sense Media provides equal employment opportunities to all qualified individuals and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification or characteristic protected by federal, state, or local laws.

Common Sense Media will also consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records.

• Medical
• Dental
• Vision
• Matching 401(k)