Marketing Manager

We’re looking for a versatile, fully-remote Marketing Manager who thrives at the intersection of strategy, creativity and execution. In this role, you’ll help us deepen engagement with our existing B2C audience, strengthen our partner ecosystem and advance our marketing automation systems to help SkillUp support more than 10 million individuals by 2030. You’re great for this role if you like variety in your work — one day you might be building an email journey or refining automation flows, the next you’re crafting partner messaging or optimizing content for user engagement.

About SkillUp Coalition

Founded in July 2020, SkillUp Coalition is an innovative nonprofit connecting more than 4 million individuals skilled through alternative routes (STARs) with the right tools, resources and support to make confident career shifts, find quality living-wage jobs and achieve promising career growth without the need of a college degree. Through its cutting-edge technology platform and step-by-step career guidance options, SkillUp has connected STARs with career, training, and job support nationwide. The coalition brings together more than 150 leading organizations, including training and education providers, technology developers, policymakers, employers, and philanthropies. SkillUp is a remote-first organization rooted deeply in our values to Champion Worker-First, Empower Impact, Embrace Collaboration, Exemplify Curiosity and Embody Accountability. By 2030, we plan to serve 10 million users and help more than 1 million workers and learners attain quality employment.

Description

Key Responsibilities

Marketing Automation & Nurture

• Lead strategy and execution of automated campaigns across email, SMS, and in-product channels to engage and retain users.
• Build, test, and optimize nurture campaigns to drive conversion, reactivation, and key impact metrics.
• Collaborate with data and product teams to segment audiences and personalize experiences.
• Consistently monitor data trends to provide insights and recommendations for improvement.
• Develop dashboards and reports to measure, demonstrate and share marketing automation performance.

Content & Campaign Development

• Develop and manage multi-channel campaigns blending storytelling and performance across email, social and partner channels.
• Write and edit marketing content that reflects our brand and worker voice, driving action.
• Partner with product marketing to integrate platform offerings into user touchpoints.
• Design and deliver creative assets that generate measurable engagement.
• Collaborate across teams and partners to align on campaign execution and insights.

Partnership Marketing

• Support the planning and execution of local and national partner campaigns, events and co-branded initiatives.
• Manage relationships with key partners to ensure alignment, timely deliverables and shared success metrics.
• Help identify new partnership opportunities and support go-to-market strategies for joint initiatives.
• Bridge the gap between partnerships and marketing by packaging partner offerings into scalable, user-facing solutions.

Team Culture

• Manage contractors and vendors as needed, fostering collaboration and innovation.
• Mentor junior staff and support professional growth aligned with organizational goals.
• Model excellence in project management, documentation, communication, and team engagement.
• Champion SkillUp’s core values and ensure alignment across internal and external stakeholders. Core values include: Champion Worker-First, Empower Impact, Embrace Collaboration, Exemplify Curiosity and Embody Accountability.

Qualifications

• No degree requirements.
• You have 5+ years of experience in marketing, communications, content or other related fields.
• You’re equal parts creative and analytical — you love building and designing campaigns that not only look great but perform well.
• You’re passionate about analytics and testing to inform marketing decisions and optimize engagement.
• You’re fluent in marketing automation tools (HubSpot, Salesforce, Marketo or similar) and skilled in email strategy and CRM optimization.
• You have strong writing and design skills (Canva, Adobe) and can tailor content for different audiences and formats.
• You’re organized, collaborative, and comfortable managing multiple projects at once.
• You’re motivated by mission-driven work and enjoy collaborating across teams and partners.
• You bring an entrepreneurial mindset — comfortable navigating complexity and identifying new opportunities.

And while all of the above qualifications are important, there are three demonstrated capabilities most important for this job, and they are (blatantly borrowed from Jeff Weiner of LinkedIn) that you:

• Dream Big
• Get Sh*t Done
• Know How to Have Fun

Our Commitment to Diversity

At SkillUp, our mission is to help workers get hired for in-demand jobs in high-growth industries. Success in this mission requires that we don’t just accept difference—but that we celebrate and embrace the diverse community and backgrounds individuals come from. We stay true to our mission by ensuring that our place can be anyone’s place, and embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

As a proud equal opportunity employer, SkillUp does not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.

Compensation & Benefits

Target salary for this position is $65,000 - $85,000, depending on experience, geography and Internal equity.

SkillUp offers a generous compensation package which includes employer-sponsored healthcare, vision and dental, 401K employer match, 25 days of office closure, PTO, education stipend and annual salary increases based on performance.