Marketing & Community Engagement Coordinator

Pay: $65,000.00 - $80,000.00 per year

Job description:

Do you have a passion for Japanese culture, education, and community building?

Aozora Community is seeking a dynamic, creative, and passion-driven Marketing & Community Engagement Coordinator to lead our marketing efforts, inspire local families, and expand the reach of our Japanese dual-language and cultural programs in Brooklyn, NY!

About the Role

The Marketing & Community Engagement Coordinator is the primary voice and storyteller of Aozora Community. In this pivotal role, you will take full charge of our print, digital, and social media marketing to boost program visibility and drive student enrollment. Additionally, you will play a central role in bringing our community together by planning and executing memorable events and coordinating with our dedicated Parent-Teacher Organization (PTO).

Position Details

• Job Title: Marketing & Community Engagement Coordinator
• Job Type: Full-time
• Salary: $65,000 – $80,000 / year
• Reports To: Executive Director
• Location: Brooklyn, NY (535 Clinton Ave, 2nd Floor)
• Benefits:
• Medical, Dental, and Vision insurance
• 3 weeks Paid Time Off (PTO)
• 401(k) retirement plan
• Life Insurance
• Free lunch on school days (approx. 180 days per school year)

Key Responsibilities

This position focuses primarily on marketing and program promotion, with community event coordination as a key secondary responsibility:

1. Marketing Strategy & Program Promotion (Primary Focus)

• Develop and execute comprehensive marketing strategies across print, digital, and social channels.
• Align marketing priorities with organizational goals in collaboration with Directors.
• Identify target demographics and build an annual marketing calendar aligned with enrollment cycles.
• Track campaign performance and enrollment metrics to continually optimize strategy.

1. Website & Digital Communications

• Maintain and update our Squarespace website (program pages, event listings, registration links).
• Manage parent/community communication platforms (Bloomz and Jumbula) with timely updates and reminders.
• Create, segment, and schedule MailChimp email newsletters and announcements.

1. Social Media & Content Management

• Build and implement social media strategies to drive community engagement.
• Create, schedule, and analyze engaging content across multiple social channels.
• Monitor channels and interact directly with our online audience.

1. Graphic Design & Creative Assets

• Design eye-catching promotional materials (banners, flyers, digital assets, brochures).
• Provide creative direction to external graphic designers for major promotional campaigns.
• Maintain brand consistency across all visual communications.

1. Print Advertising & Media Relations

• Select optimal newspaper outlets, design print ads, and manage advertising budgets/schedules.
• Build relationships with media contacts and influencers to coordinate features and interviews.

1. Photography & Asset Management

• Maintain and organize the photo library via SmugMug.
• Coordinate with staff, photographers, and volunteers to capture and archive photos safely.

1. Community Events & Engagement

• Plan, organize, and execute community events aligned with Aozora’s mission.
• Manage event logistics: vendor negotiations, venue bookings, guest lists, AV, and budget oversight.

1. PTO Volunteer Coordination

• Serve as the main liaison for Parent-Teacher Organization (PTO) volunteers.
• Recruit and coordinate volunteers for recurring events (e.g., Movie Nights, Holiday Parties).

1. General Support

• Perform additional organizational initiatives assigned by the Executive Director.

Minimum Requirements

• Passion: Genuine interest in community building and Japanese language education (Essential).
• Education: Bachelor’s degree.
• Work Authorization: Legal authorization to work in the United States.
• Communication: Excellent English communication skills. Japanese proficiency is preferred but not required.
• Experience:
• Proven experience in program promotion, advertising, and marketing.
• Social media management for community engagement.
• Event planning and logistics coordination.
• Experience with website management platforms (Squarespace, MailChimp, etc.) preferred.
• Soft Skills: Strong interpersonal, time-management, organizational, and collaborative team skills.

How to Apply

Please submit a cover letter detailing your interest in our mission and qualifications, along with your resume and salary requirements, to hr@aozoracommunity.org. Please include "Marketing & Community Engagement Coordinator Position" in the subject line.

Aozora Community is an equal opportunity employer

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Event planning and coordination: 1 year (Preferred)
• Social media management for community engagement: 1 year (Preferred)
• Marketing: 2 years (Required)

Language:

• Japanese (Preferred)

Ability to Relocate:

• Brooklyn, NY 11238: Relocate before starting work (Required)

• Medical, Dental, and Vision insurance
• 3 weeks Paid Time Off (PTO)
• 401(k) retirement plan
• Life Insurance
• Free lunch on school days (approx. 180 days per school year)

English: Fluent

Japanese: Native or Business Proficient