Digital Engagement Manager

This is not just a job opportunity, this is an opportunity to transform lives!

Summary

Bible League International serves the under-resourced Church with Bibles and training to transform lives worldwide through God’s Word! Our team is excited about God’s calling on our ministry and serves Him in His mission for the world, with commitment and joy. We hope you will consider His leading in using your God-given gifts and abilities to help fulfill the Great Commission in serving at Bible League International! For more information about Bible League International, visit https://www.bibleleague.org/. Also take a moment and view our careers video to learn more about our culture through our staff at Bible League.

The Digital Engagement Manager will support the Bible League International’s mission by implementing and managing donor-focused marketing initiatives across email, social media, and website channels. This role, reporting to the Digital Marketing Director, is responsible for designing, executing, and evaluating digital campaigns that engage and inspire donors and followers. The Digital Engagement Manager will also demonstrate technical proficiency with marketing platforms, analytical strength in campaign performance measurement, and collaborative communication skills within a creative, ministry-focused environment.

Duties

1. Develop, schedule, and execute email and digital marketing campaigns that are highly effective in fostering donor engagement. Must be comfortable moving beyond drag-and-drop builders to troubleshoot basic HTML/CSS code blocks, test responsiveness, and optimize.
2. Design and execute regular A/B test emails (e.g., short vs. long copy, subject lines, design layouts) to continually optimize open rates, click-throughs, and donor conversion.
3. Actively utilize AI tools as a core part of their daily workflow to scale content production, rapidly generate copy variations, troubleshoot code snippets, and optimize digital strategies.
4. Capture, edit, and produce digital content (copy, graphics, and agile video) for web, social media, and email communications. Ensure all assets align with brand standards, messaging guidelines, and accessibility best practices.
5. Manage and monitor organic social media channels to ensure effective audience engagement. Assist in the planning, setup, and optimization of paid advertising campaigns (Google, Meta, etc.), adjusting strategies based on real-time data.
6. Track, analyze, and report on campaign performance metrics (engagement, conversion, and ROI). Make proactive, data-informed recommendations to the Digital Marketing Director to improve results mid-campaign.
7. Perform other duties as assigned.

Organizational Relationships

Responsible to: Digital Marketing Director

Collaborate with: Creative Manager, Video Production Manager, storytelling/content team, and contractors

Qualifications

Required

1. Must be a Christian, having a personal relationship with Jesus Christ. Must also agree with our statement of faith and conduct his/herself in a Christ-like manner.
2. Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field.
3. Minimum of 4–6 years of professional experience in digital marketing, with a proven track record of building, deploying, and managing full-stack campaigns (email, web, and social media).
4. Advanced hands-on experience with CRMs, email marketing platforms, and CMS tools (e.g., Virtuous CRM, Mailchimp, WordPress, FlexFormz) with the ability to troubleshoot basic technical hurdles independently.
5. Good understanding of campaign attribution tracking, including the hands-on ability to build and append custom URL parameters (UTMs, motivation codes) to accurately measure donor acquisition sources.
6. Experience planning, managing, and evaluating paid campaigns (Meta, Google Ads, TikTok, LinkedIn) alongside organic community building.
7. Strong proficiency with Google Analytics and platform-specific insights excels in how to translate data into immediate, actionable optimizations and A/B tests.
8. Exceptional organizational skills with the ability to diligently prioritize multiple projects, tight deadlines, and shifting priorities in a fast-paced, Scrum-oriented digital environment.
9. A self-starter who is adept at working both collaboratively across global teams and independently. You have a "figure it out" mentality when faced with new platforms or technical challenges.
10. Excellent communication skills with the cultural emotional intelligence needed to work with international contributors and represent the ministry's mission with care and excellence.
11. Ability to travel domestically and internationally, as needed. Estimated to be approximately 10% per year.

Preferred

1. Experience in nonprofit or faith-based marketing, specifically with an aptitude for writing donor-centered copy.
2. Comfortable troubleshooting basic HTML/CSS (specifically for email rendering, form styling, and CMS tweaks).
3. Experience utilizing Generative AI and/or no-code automation tools (Zapier, Make) to accelerate workflows and content production.
4. A strategic mindset for Conversion Rate Optimization (CRO) and regular A/B testing to maximize donor engagement.
5. Familiarity with agile, short-form video editing (CapCut, Adobe Express, & Adobe Rush) to quickly adapt stories for digital audiences.
6. A strong background in visual design and User Experience (UX), bringing a user-centric approach to how digital assets are structured to maximize donor engagement and conversion.
7. Knowledge of CRM, automated workflows, or donor database systems (e.g., Virtuous).
8. Professional certifications in Google Analytics, Meta Ads, or related digital platforms.

Standards of Performance

1. Final drafts of emails and social media posts should be free of errors and consistent with Bible League International standards of communications
2. The material should be prepared in a creative, donor-engaging style appropriate to the intended audiences and objectives as established with the VP of Integrated Marketing.
3. Deadlines must be met or changes to assigned deadlines must be secured from the Digital Marketing Director and Director of Marketing Production
4. Utilize time for maximum efficiency and effectiveness in producing professional-level campaigns that meaningfully engage donors by inviting thoughtful reflection, moving them deeply, and inspiring kingdom action—while clearly communicating the global mission of Bible League International and the donor’s impact on lives around the world through the gift of God’s Word.
5. Demonstrate a consistent attitude of cooperation with all staff, both in the U.S. and overseas.
6. In day-to-day responsibilities, this position will carry out Bible League International’s core values which are:
   1. Prayer – Our relationship with Jesus Christ.
   2. Calling – God’s call into His work.
   3. Service – Serving God and others.
   4. Unity – Working together in unity.
   5. Integrity – In line with God’s Word in word and deed.
   6. Vision – A Christ-centered hope and perspective.

Performance Evaluations

You will meet with your manager quarterly in alignment with our fiscal year to discuss your accomplishments and priorities.

Bible League International offers employees a comprehensive benefits package which includes medical, dental, vision, Paid Time Off, Holiday pay, Short and Long Term Disability, Life Insurance, a generous 401k plan, Employee Assistance Program, Tuition Reimbursement, and more. As a part of our Statement of Faith, BLI champions the training and professional development of our employees. We are also Public Service Loan Forgiveness qualifying public service employer. If you want to learn more about this exciting role or if you would like to apply, please visit our application site here. Please submit 2-3 recent digital marketing work samples (redacted versions acceptable) with your application.

We consider applicants for all positions without regard to race, color, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. Bible League International is a nonprofit, non-denominational, faith-based organization. Pursuant to the Civil Rights Act Section 702, the Bible League has the right to hire only candidates who agree with Bible League's Statement of Faith and profess Jesus Christ as their personal Lord and Savior.

Bible League International offers employees a comprehensive benefits package which includes medical, dental, vision, Paid Time Off, Holiday pay, Short and Long Term Disability, Life Insurance, a generous 401k plan, Employee Assistance Program, Tuition Reimbursement, and more. As a part of our Statement of Faith, BLI champions the training and professional development of our employees. We are also Public Service Loan Forgiveness qualifying public service employer. If you want to learn more about this exciting role or if you would like to apply, please visit our application site here.