Volunteer Website Content Reviewer & Writer (with Graphic Content Design)

Title: Volunteer Website Content Reviewer & Writer (with Graphic Content Design)

Duration: 7 days (intensive sprint) • Team: Comms/Programs + Web Dev + Media

Purpose: Rewrite and simplify NESA.Africa’s content so users find what they need fast, get excited to act, and complete key flows (Nominate, Judges, Chapters, Donate, Partners, Media/Webinars).

Primary outcomes (by Day 7):

• Navigation clarity and consistent tier language (Blue Garnet / Gold Certificate / Platinum) across all pages.
• “Suspense + excitement” layer tied to EduAid-Africa Webinar Season (14 Oct–15 Dec 2025) and Expo (16–17 Dec 2025): countdown, weekly reveals, trailer CTA.
• Bounce reduction via speed-first content, early micro-interactions (Get Matched in 60s, Add to Calendar), and single primary CTA per page.
• Donation/sponsorship/chapters/partnerships made 2-step simple, with trust copy and impact ladders.
• Compliance (Terms/Privacy/Code/Donation Terms) checkboxes on required pages.
• Accessibility & SEO tightened (H1–H3 order, alt text, titles/metas, internal links).

2) Scope of Work

Write & edit

• Rewrite page heroes, section copy, FAQs, and microcopy (form helpers, error messages).
• Standardize CTAs and tail recirculation (Nominate • Apply to Judge • Join Chapter • Donate).

Design (light)

• Homepage hero promo tile (Season + Expo), Media hero, Chapter card, Donate impact ladder graphic, 2 social tiles (square + story). Tools: Canva or Figma.

Conversion & structure

• Add Get Matched in 60s quiz on Awards/Nominate.
• Add Add to Calendar buttons (Season bundle + Expo).
• Implement sticky utility bar (Primary CTA · Deadlines · Help).

Compliance & policies

• Insert required checkboxes on Nominate, Judges, Donate, Chapters, Webinar registration.
• Link to Privacy/Terms/Donation Terms/Event Code, etc.

SEO & accessibility

• Fill titles/metas, alt text, H1/H2 structure, internal links to funnels.
• Kill duplicated/looping copy; keep paras ≤ 2–3 lines.

3) Success Metrics (KPIs)

• Engagement rate: +25–40% (aggressive bounce-rate drop; 95% reduction is a stretch goal—this plan maximizes odds).
• Home hero CTR: ≥ 8%
• Nomination: starts ≥ 15% of Home sessions; completion ≥ 40% of starts
• Judges: ≥ 100 applications by deadline
• Donate: ≥ 5% page→donation conversion; monthly toggle use ≥ 25%
• Media/Webinar Season: 40–55% of Media visitors click Register Free; 65–75% click Add All Sessions to Calendar
• Chapters: +100 join/start requests within 30 days

4) 7-Day Sprint Plan (hour-boxed, ship every day)

Day 1 — Inventory & Priorities

• Crawl site vs. the content spec; list gaps & duplicates (especially Awards pages).
• Lock tier names and dates: Season (14 Oct–15 Dec 2025), Expo (16–17 Dec 2025, Africa/Lagos).
• Deliverable: Content inventory & priority list (P0 funnel pages first).

Day 2 — Home + Awards Overview + Nominate (above-the-fold wins)

• Rewrite Home hero (one primary CTA), tiles: Get Matched / Judges / Register Free.
• Rewrite Awards Overview (3 tier cards + Compare Tiers & Continue).
• Nominate: shorter helper text; Start Your Nomination above the fold.
• Deliverables: Updated copy blocks + hero promo tile (web + mobile).

Day 3 — Judges + Criteria/Deadlines + Compliance

• Judges: ethics/confidentiality/“what happens next”; add Download Scorecards link.
• Criteria/Deadlines: simplified table; link scorecards; deadline clarity.
• Insert required checkboxes on Nominate & Judges templates.
• Deliverables: Page copy + checkbox labels wired.

Day 4 — Media Hub + Season + Expo (suspense engine)

• Build EduAid-Africa Webinar Season section (schedule cards + Register + Add All Sessions to Calendar + View Schedule).
• Add countdown + trailer CTA; “weekly reveals” micro-copy.
• Insert registration compliance (Event Code, Terms/Privacy, optional reminders/rewards).
• Deliverables: Media content pack + countdown copy + calendar microcopy.

Day 5 — Donate + Chapters + Partners (frictionless giving & joining)

• Donate: 2-step flow copy; impact ladder; trust row; monthly toggle microcopy; checkboxes (Payment, Terms, Monthly).
• Chapters: “Find my city” search text; Start Online/Hybrid path; coordinator SLA.
• Partners: 2-step intake (goal → 15-min call); auto-reply pack.
• Deliverables: Page copy + one impact ladder graphic + partner intake confirmation text.

Day 6 — Full FAQs + Contact + SEO/A11y pass

• Build Full FAQs sections; Contact page with SLA (Africa/Lagos).
• Fill titles/metas, alt text, H1/H2 order; add internal links to funnels.
• Deliverables: FAQ page content + SEO/A11y sheet (per page).

Day 7 — Tail recirculation, QA, A/B setups & Handover

• Add tail 4-card recirculation to all pages; sanity-click all primary CTAs.
• Define GA4 events & conversions (cta_click, form_start/complete, webinar_register, calendar_add, donate_submit).
• Prepare 3 A/B tests (Home H1; Nominate CTA label; Media card with/without “Add to Calendar”).
• Deliverables: Change-log, A/B test plan, final asset folder (web + social).

5) What to Ship (Acceptance Criteria)

1. Every core page has: H1 + 1-line why + ONE primary CTA above the fold.
2. Awards pages use identical tier blurbs and labels site-wide.
3. Media hub shows Season (14 Oct–15 Dec 2025) + Expo (16–17 Dec) with Register and Add All Sessions to Calendar.
4. Donate is 2-step with impact ladder + trust row; Partners 2-step with call booking.
5. Chapters has “Find my city” and “Start online/hybrid” copy.
6. Required compliance boxes appear on Nominate/Judges/Donate/Chapters/Webinar (correct labels & links).
7. Tail recirculation appears on every page.
8. SEO/A11y sheet delivered (titles/metas/alt text/H1–H2).
9. GA4 events & conversions defined; A/B test plan ready.
10. Change-log lists what changed, where, why.

6) Paste-Ready Copy (high-impact sections)

Home (hero)

H1: Recognize Africa’s Education Changemakers

Lead: Celebrate impact. Fund what works. Help leaders scale.

Primary CTA: Nominate a Changemaker

Tiles: Get Matched in 60s • Apply to Judge • EduAid-Africa Webinar Series (14 Oct–15 Dec) → Register Free

Campaign bar: “Season 14 Oct–15 Dec → Expo 16–17 Dec (Africa/Lagos) • Replays in 24h • Earn 5 AGC/session” Register Free

Awards Overview (top)

H1: Choose Your Path to Recognition

Lead: Three routes. One mission—measurable learning impact.

Cards:

• Blue Garnet (Lifetime, Non-Competitive) → Recommend
• Gold Certificate (Competitive) → Submit Entry
• Platinum Recognition (Institutions/Leaders) → Recommend Institution
• Primary CTA: Compare Tiers & Continue

Media Hub (season + expo)

H1: EduAid-Africa Webinar Season (Oct–Dec 2025)

Lead: One registration unlocks all sessions 14 Oct–15 Dec, then Expo 16–17 Dec. Replays in 24 hours. Earn 5 AGC/session.

CTAs: Register Free • Add All Sessions to Calendar • View Full Schedule • Watch 30-sec Trailer

Compliance on registration: ☑ Event Code + recording • ☑ Terms & Privacy • ☐ Reminders • ☐ Rewards rules

Donate (2-step)

H1: Fund What Works in Education

Lead: Your support powers scholarships, chapters, and NESA TV.

Primary CTA: Donate with GFA Wallet • Secondary: Become a Member

Impact ladder (examples): “₦[X]/$[Y] → 1 teacher training hour” • “₦[X]/$[Y] → 1 chapter starter toolkit”

Consent (above Pay): ☑ Payment auth • ☑ Donation Terms + Privacy • ☑ Monthly auth (if recurring) • ☐ Impact updates

Chapters (join/start)

H1: Join a Local Chapter

CTAs: Find a Chapter Near You • Start an Online/Hybrid Chapter

Consent: ☑ Chapter Code of Conduct • ☑ Terms + Privacy • ☐ Contact by coordinator • ☐ Media consent

7) Compliance Labels (exact, reusable)

• “I agree to the Terms of Use and Privacy Policy.”
• “I confirm the information is accurate and I am authorized to share it.” (Nominate)
• “I declare conflicts and agree to the Judging Code of Ethics.” (Judges)
• “I will keep entries confidential and use materials only for judging.” (Judges)
• “I authorize this payment via GFA Wallet (amount & currency shown).” (Donate)
• “I authorize monthly charges until I cancel.” (Donate recurring)
• “I agree to the Chapter Code of Conduct.” (Chapters)
• “I agree to the Event Code of Conduct and acknowledge sessions may be recorded.” (Webinar)
• Optional opt-ins: updates/reminders/rewards/media consent/public listing.

8) Tooling & Handover

Working files: Google Docs (copy) + Canva/Figma (graphics)

Delivery folder structure:

• /copy/ (one doc per page + microcopy)
• /graphics/ (png/webp + alt-text list)
• /seo_a11y/ (titles, metas, alt text, H1–H2)
• /change_log.md (per page summary)
• /ab_tests.md (variants, KPIs, rollout)

9) Volunteer Profile (what “good” looks like)

• UX copywriting, content design, light graphics (Canva/Figma)
• Knows WCAG basics, SEO on-page, and GA4 event naming
• Can deliver in a sprint, writing concise, action-led copy
• Bonus: has edited nomination/judging/donation flows before

Quick posting (use this to recruit)

Volunteer: Website Content Reviewer & Writer (with Graphic Design)

Help NESA.Africa sharpen its voice and move more people to action. 7-day sprint to rewrite page copy, design lightweight banners, and simplify our key flows (Nominate, Judges, Chapters, Donate), plus the EduAid-Africa Webinar Season 14 Oct–15 Dec 2025 and Expo 16–17 Dec. You’ll tighten navigation, add excitement (countdown & reveals), and place the right CTAs and compliance checkboxes. Familiar with Canva/Figma and WCAG/SEO? Let’s talk.

nesa.africa@gmail.com