Marketing and Social Media Specialist

Position Title:

Marketing and Social Media Specialist

Department:

Communications

About Access Living

Access Living is a leading disability rights organization dedicated to fostering an inclusive and equitable society for people with disabilities. Through advocacy, direct services, and community engagement, we empower individuals with disabilities to achieve independence, challenge barriers, and promote systemic change. Our work centers on advancing the rights of people with disabilities, supporting self-determination, and creating accessible environments in all aspects of life.

Position Overview:

The Marketing and Social Media Coordinator supports Access Living’s outreach, audience development, and overall content marketing strategy. They work across departments to coordinate marketing and collateral for advocacy, fundraising, and service activities to elevate Access Living’s impact, increasing awareness and engagement.

This includes managing digital channels such as social media, overseeing and maintaining the Access Living website, and developing impactful and accessible digital and print content.

The Coordinator works closely with the Director of Communications and collaborates with program, fundraising, and executive leadership teams. They ensure the organization’s digital and communication strategies reflect cross-disability, intersectional perspectives and uphold brand consistency.

Key Responsibilities:

1. 1. Content Creation & Campaigns:
   • Create, write, or edit content for the website, social media, blogs, advocacy alerts, email campaigns, and podcasts.
   • Develop and amplify campaigns aligned with strategic goals, ensuring a strong community-oriented, advocacy-driven online presence.
   • Maintain content with a cross-disability intersectional lens, elevating messages that engage with diverse audiences.

1. 1. Digital Channel Management:
   • Manage Access Living’s website updates, maintenance, and ensure content accuracy.
   • Monitor social media activity on disability-related issues and maintain a consistent, community-oriented voice.
   • Monitor online conversations, reviews, and community feedback to ensure brand integrity and address concerns.
   • Train selected staff to update website content and develop internal guides with branding tools (colors, logos, fonts). Manage user roles and workflows for staff-made updates.
   • Elevate website issues to web development partners when needed and oversee resolutions.

1. 1. Accessibility Expertise:
   • Ensure all digital and print marketing content is accessible to people with a variety of disabilities, following the latest best practices.
   • Develop, manage, and conduct accessibility tests for internal documents and external communications.
   • Provide guidance to staff, leadership, consulting clients, and partners on creating accessible presentations, event strategies, signage, and digital/print content.
   • Collaborate with the Web Accessibility team to support the organization’s and client document accessibility.

1. 1. Cross-Department Collaboration & Brand Strategy:
   • Work directly with the CEO to establish and maintain the CEO’s digital presence as a trusted voice in the disability community.
   • Collaborate with teams to align efforts across media relations, online campaigns, and public events.
   • Support program and fundraising teams in meeting their communication goals through digital tools, print materials and strategies for amplifying impact

1. 1. Creative Marketing and Outreach:
   • Develop creative, direct marketing campaigns to build community and expand Access Living’s reach.
   • Work with video production teams to produce accessible, programmatic, and impactful video content.
   • Conceptualize and execute digital strategies that engage specific audiences and develop long-term relationships to benefit the organization.

1. 1. Analytics, SEO, and Reporting:
   • Monitor and analyze digital campaigns and web traffic, reporting monthly progress and optimizing strategies.
   • Track website and social media analytics to enhance Search Engine Optimization (SEO) and improve engagement.
   • Ensure internal accountability processes, such as database entries and quarterly reports, are completed.

1. 1. Additional Responsibilities:
   • Proofread and edit materials for colleagues, including talking points, advocacy alerts, presentations, and donor letters.
   • Stay up to date with developments in digital media and accessibility, recommending alternative practices as needed.
   • Respect the dignity and privacy of staff, consumers, and stakeholders when developing and distributing media, marketing collateral, and social content.
   • Perform other duties as assigned.

Qualifications:

• • Proven work experience as a Digital Media Specialist, Social Media Manager, or Marketing Coordinator.
  • Familiarity with web content management systems and experience with SEO, Google Analytics, or Google Grants.
  • Solid knowledge of the Adobe Suite, Canva, social media marketing tools, and design software.
  • Excellent analytical, writing, and project management skills with an ability to multitask under tight deadlines.
  • Experience developing accessible content across multiple platforms (digital and print).
  • Strong collaboration skills to work across teams and departments.
  • 2-5 years of relevant experience; degree in Marketing, Journalism, or Digital Media preferred.
  • CPACC certification preferred.
  • Familiarity with disability issues, trends, and organizations preferred.

Technical Requirements and Equipment:

• • Experience using:
  • Computers, online web applications, social media platforms, Zoom, Constant Contact, WordPress, Microsoft Office Suite, PowerPoint, and Canva design software.
  • Physical Demands: Some travel, primarily within Cook County, may be required.

Salary range and how to apply:

• $72,000 - $76,000
• Email cover letter and resume to the Director of Communications Ashley Eisenmenger, aeisenmenger@accessliving.org

Access Living Summary of Benefits

Health Insurance

• Available to employees working 30 or more hours per week.
• Offer HMO and PPO options.

Dental Insurance

• Available to employees working 30 or more hours per week.
• Offer HMO and PPO options.

Life Insurance

• Provide life insurance for all employees working 30 or more hours per week.
• Coverage is 1 ½ times your salary.

Vision Insurance

• Provide vision insurance for all employees enrolled in health insurance.

403(b)

• Provide a 403(b) retirement program for all employees who choose to participate.
• Access Living will match 100% of the first 3% contributed and 50% of the next 2%
• Matching doesn’t begin until after 1st year of employment and is subject to a 4 year vesting schedule.

Short Term Disability

• Provide Short Term Disability insurance for all employees working30 or more hours per week who have completed one year of service.

Long Term Disability

• Provide Long Term Disability insurance for all employees working30 or more hours per week who have completed one year of service.

Employee Assistance Plan

• Provide 24/7 assistance call-inline for all staff.

Vacation

• Available to employees working 20 or more hours per week.
• 17 days from 1 to 4 years of service, prorated for employees working less than 40 hours per week.

• Beginning of your fifth year you start accruing22 days each year, prorated for employees working less than 40 hours per week.

Sick Time

• Available to all employees.
• 12 days, prorated for employees working less than 40 hours per week.

Personal Days

• Available to employees working 20 or more hours per week.
• 5 days, prorated for employees working less than 40 hours per week.

Religious/Cultural Observances

• Add 3 floating holidays for religious or cultural observances

Hybrid Work Environment

• Staff are required to come to the office two days per week.
• Bank of 25 additional remote workdays can be used on an annual basis, prorated for employees working less than 40 hours per week.

All benefits are subject to change at any time based on the discretion of Access Living.